Morgan Grant
Salt Lake City
Summary
Hi, there. I'm a creative and results-driven Senior Copywriter with 10 years of experience developing compelling content and campaign strategies for diverse brands. Adept at blending research, storytelling, and data analysis to craft engaging messaging across digital and print platforms. Proven ability to refine brand voice, optimize user experience, and drive audience engagement through innovative content strategies.
Overview
10
10
years of professional experience
Work History
Senior Copywriter
1-800 Contacts
11.2021 - Current
- Develop high-converting acquisition copy for paid social campaigns
- Enhance brand tone of voice for consistent and engaging messaging
- Analyze campaign performance and iterate on messaging for optimization
- Collaborate with UX team to refine app and website user experience
- Create landing pages and execute A/B tests to optimize conversions
Copywriter
ThermoWorks
07.2020 - 11.2021
- Crafted original, compelling content for promotional campaigns
- Customized brand messaging to drive engagement across multiple platforms
- Wrote for both paid and organic social media campaigns
Senior Copywriter
7-Eleven
08.2018 - 07.2020
- Developed digital advertising content aligned with brand voice
- Wrote UX copy for mobile apps and Alexa voice interactions
- Built the 7-Eleven blog from inception, increasing brand reach
- Crafted engaging in-store point-of-purchase (POP) messaging
Copywriter
Capital One
01.2016 - 11.2017
- Created compelling content for paid social media campaigns and blogs
- Provided strategic concepts for new marketing campaigns
- Edited and refined existing content to align with brand messaging
Copywriter
ACA Digital
02.2015 - 04.2017
- Wrote impactful copy across multiple platforms, including print, radio, and mobile
- Developed SEO-driven web content to improve search visibility
- Conceptualized and executed innovative marketing campaigns
Education
Bachelor of Fine Arts - Advertising
The Art Institute of San Antonio
03.2017
Skills
- Content Development & Strategy
- Brand Voice & Messaging
- AP Style & Copy Editing
- Digital & Social Media Marketing
- UX Writing & Web Content
- SEO & Email Marketing
- A/B Testing & Data Analysis
- Creative Concept Development
- Social media copywriting
- Social media content
- Adaptive learning capacity
Additional Information
Strong ability to adapt voice and tone to different industries and audiences., Passionate about blending creativity with data-driven decision-making., Experience working in fast-paced, cross-functional environments.
Timeline
Senior Copywriter
1-800 Contacts
11.2021 - Current
Copywriter
ThermoWorks
07.2020 - 11.2021
Senior Copywriter
7-Eleven
08.2018 - 07.2020
Copywriter
Capital One
01.2016 - 11.2017
Copywriter
ACA Digital
02.2015 - 04.2017
Bachelor of Fine Arts - Advertising
The Art Institute of San Antonio
Similar Profiles
Cecelia NavaCecelia Nava
Customer Retention Specialist at 1-800 ContactsCustomer Retention Specialist at 1-800 Contacts
Aaron JonesAaron Jones
Operations Supervisor at 1-800 ContactsOperations Supervisor at 1-800 Contacts
Brianna BarnesBrianna Barnes
Customer Service Email Specialist at 1-800 ContactsCustomer Service Email Specialist at 1-800 Contacts