Zach Stevens
Austin,TX
Summary
I like to write and keep things brief.
Overview
14
14
years of professional experience
Work History
Senior Copywriter
Dell Blue
10.2015 - Current
- Created concepts for several lines of business including B2B, Consumer, Gaming and more
- Crafted memorable taglines that helped establish brand identity and set products apart from competitors
- Wrote copy for television, online, radio, social and marcom on multiple campaigns
- Led several internship programs for both prospective employees and students requiring credits
- Acted as lead copywriter in a mock pitch class for UT students
- Retained and acquired new copy rules across the agency as lead copywriter for all lines of business
- Created concepts for activations at SXSW
- Participated in every part of production process across several campaigns including but not limited to VO sessions, filming, editing, color grading and mix
- Selected high-quality photos and videos to complement written copy
- Worked closely with clients during ideation sessions to ensure alignment between copy direction and desired outcomes
- Acted as ACD for younger writers including mock presentations, script revisions and brainstorming
- Participated in AI training to keep up with changing digital landscape
Freelance Copywriter
Springbox
09.2015 - 10.2015
- Participated in pitches for new client business
- Collaborated with marketing team to develop creative concepts for promotional materials and advertising campaigns
- Promoted collaboration within cross-functional teams by offering constructive feedback on written materials during review sessions
- Edited existing copy for clarity, grammar, punctuation and overall effectiveness
Freelance Copywriter
Harte Hanks
08.2015 - 09.2015
- Increased brand awareness through the creation of compelling content for website landing pages, blog posts and email newsletters
- Improved customer engagement with personalized direct mail campaigns targeting specific demographics
- Enhanced product visibility by writing clear and concise product descriptions for e-commerce websites
Copywriter
Bromley
10.2012 - 07.2015
- Created copy for multiple social channels across several brands
- Wrote scripts for TV, radio, print and online across several brands
- Lead a social team that worked on national brands
- Created brand activations at events like "The Final 4"
- Led new business pitches that acquired multiple new lines of business
- Attended several conferences including SXSW to continue my education and bring helpful information back to the agency
Freelance Copywriter/Designer
PlayNTrade Videos Games
05.2011 - 08.2011
- Designed and wrote brochures for both store promotion and product announcements
- Created marketing strategies for customer outreach
- Designed and wrote for street arrows and signage
Copywriter Intern
KGB Texas
05.2010 - 12.2010
- Created and compiled announcements for store openings
- Compiled and presented Arbitron ranking sheets
- Responsible for production of weekly email highlighting new creative breakthroughs in the industry
- Wrote copy for agency website with new developments and client acquisitions
Education
Bachelor of Arts - Advertising
University of Texas At Austin
Austin, TX05.2012
Skills
- Social Media Content
- Multimedia project development
- MLA Style
- Client Relations
- Digital content development
- Storytelling
- Content Strategy
- Copywriting team leadership
Accomplishments
Special Judges Award for Social Campaign , San Antonio Advertising Award (Toaster Strudel Social Campaign)
Gold in Facebook Campaign , San Antonio Advertising Award (Toaster Strudel Facebook)
Gold in Vine + Tumblr Campaign , San Antonio Advertising Award (Toaster Strudel Vine + Tumblr Campaign)
Silver in TV Campaign , San Antonio Advertising Award (Totino's Snackterlife Commercials)
Special Judges Award , San Antonio Advertising Awards for Excellence in Animation (Totino's Snackterlife Digital Campaign)
Timeline
Senior Copywriter
Dell Blue
10.2015 - Current
Freelance Copywriter
Springbox
09.2015 - 10.2015
Freelance Copywriter
Harte Hanks
08.2015 - 09.2015
Copywriter
Bromley
10.2012 - 07.2015
Freelance Copywriter/Designer
PlayNTrade Videos Games
05.2011 - 08.2011
Copywriter Intern
KGB Texas
05.2010 - 12.2010
Bachelor of Arts - Advertising
University of Texas At Austin
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