Summary
Overview
Work History
Education
Skills
Work Availability
Accomplishments
Timeline
Morgan Williams

Morgan Williams

Personal Trainer & Communications Professional
Kailua,HI
Consistency beats out perfection every time.

Summary

Highly motivated and results-driven personal trainer with 5 years of experience, equipped with a background in public relations and a Bachelor's degree in Communications. I possess a proven track record of inspiring clients to adopt healthy lifestyles and surpass physical milestones. Combining my expertise in fitness training with strategic communications, I excel in developing engaging social media content that drives client engagement and brand visibility. Seeking to leverage my dynamic background to empower individuals to transform their lives through personalized fitness programs and strategic communication strategies.

Overview

5
5

Years of personal training experience

8
8

Years of communications experience

Work History

Personal Trainer

UFC Gym Kailua
02.2018 - Current
  • Created comprehensive fitness programs tailored to needs and goals of each individual.
  • Developed, planned, and led personal and group fitness sessions.
  • Educated clients on importance of proper nutrition to reach fitness objectives.
  • Assisted individuals in setting achievable fitness goals, monitoring progress for success.
  • Stayed up-to-date with industry trends, fitness research, and social media best practices to continually evolve content and remain a leading authority in the fitness community.

Server

Mojito Cafe
09.2022 - 04.2023
  • Served food and beverages promptly with focused attention to customer needs.
  • Worked with Toast POS system to place orders, manage bills, and handle complimentary items.
  • Cultivated warm relationships with regular customers.
  • Upsold high-profit items such as appetizers and mixed drinks to enhance sales numbers.
  • Maintained clean and organized dining areas to uphold restaurant hygiene standards.

Marketing Communications Intern

Edelman Public Relations
02.2017 - 08.2017
  • Collected and analyzed data from variety of sources to create detailed market research reports for account executives.
  • Proofread and edited materials prepared by all staff to check and correct spelling, grammar, and style.
  • Gathered and analyzed data from various media sources, including newspapers, magazines, websites, social media platforms, and broadcast channels, to compile comprehensive media monitoring reports.
  • Utilized Cision Point and Muck Rack platforms to conduct extensive research and identify relevant journalists, reporters, and media outlets based on specific campaign objectives and target audience.
  • Maintained a well-organized database of media contacts and pitching history, enabling efficient follow-ups and nurturing of relationships with journalists and media professionals.
  • Conducted thorough research on prospective clients, journalists, and media outlets to gain valuable insights into their interests, preferences, and coverage areas, enabling the creation of highly personalized and targeted pitches.
  • Identified and flagged potential crisis situations or negative publicity for Wells Fargo, enabling the client to respond swiftly and effectively to protect their reputation and brand image.

Research Associate

The Felkel Group, Inc
08.2015 - 01.2016
  • Crafted compelling and concise copy that aligned with the brand's tone and voice, ensuring consistent messaging and brand identity across all social media channels.
  • Compiled briefing materials and position papers based on research findings, supporting the partners in presenting clients' perspectives to policymakers and relevant audiences.
  • Assisted in preparing partners for engagement with policymakers and stakeholders, providing relevant background information and talking points to enhance their advocacy efforts.

Inside Clemson intern

Clemson University
08.2015 - 12.2015
  • Conducted interviews with faculty and staff members of Clemson University to gather information and insights for articles featured in the faculty newsletter.
  • Pitched creative and engaging story ideas to the editorial team and authored compelling short articles for publication in the Inside Clemson newsletters.
  • Managed and curated content for the University's Twitter and Instagram accounts, ensuring timely and relevant posts to keep the audience informed and engaged.

Communications Intern

Mission14 (non Profit)
05.2015 - 08.2015
  • Assisted in developing and implementing communication strategies to raise awareness about human trafficking and Mission 14's initiatives, reaching a diverse audience and fostering support for the cause.
  • Scripted and edited educational videos using Adobe Premiere Pro, effectively conveying the complexities of human trafficking to younger audiences in an engaging and accessible manner.
  • Designed visually compelling and informative flyers using Adobe InDesign, highlighting Mission 14's mission, goals, and initiatives, effectively promoting events and awareness campaigns.
  • Authored creative and impactful content for Mission 14's Facebook and Twitter accounts, successfully driving engagement, increasing followers, and amplifying the organization's message.
  • Conducted thorough research on human trafficking, gathering data, statistics, and case studies to support the creation of accurate and persuasive communication materials.

Research Associate

Kglobal
01.2015 - 05.2015
  • Authored unique blog content for kglobal website
  • Conducted digital and social media audits to leverage potential new business development
  • Developed high-level digital media strategies with digital team members
  • Drafted creative website, social media, infographic, blog, and advertisement copy for digital clients
  • Assisted in management of digital backends on content management systems and social media suites
  • Built media lists using the programs CisionPoint and LexisNexis, researched news hooks in order to create targeted pitches to print and online reporters and drafted press releases for a variety of clients Page 2 of 3
  • Provided detailed market research and compiled competitive analyses for case studies and clients

Education

Bachelor's degree - Communication Studies and Political Science

Clemson University, Clemson, SC
08.2016
  • Relevant Coursework: American Council on Exercise & National Academy of Sports Medicine Certified Personal Trainer
  • Relevant Coursework: Clean Health Performance Nutrition Coach, Clean Health Fat Loss Fundamentals
  • Dean's List Fall & Spring semesters 2014, 2015, 2016

Skills

  • Communication and Interpersonal Connection
  • Progress Monitoring and Goal Attainment
  • Relationship and Community Building
  • Exercise Program Design
  • Diet and Nutrition
  • Editing Articles
  • New Market Research
  • Social Media Content Creation
  • Brand Development
  • Media Lists

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Accomplishments

  • Won 4 categories in my first bodybuilding show, the 2021 Maui Classic

Timeline

Server - Mojito Cafe
09.2022 - 04.2023
Personal Trainer - UFC Gym Kailua
02.2018 - Current
Marketing Communications Intern - Edelman Public Relations
02.2017 - 08.2017
Research Associate - The Felkel Group, Inc
08.2015 - 01.2016
Inside Clemson intern - Clemson University
08.2015 - 12.2015
Communications Intern - Mission14 (non Profit)
05.2015 - 08.2015
Research Associate - Kglobal
01.2015 - 05.2015
Clemson University - Bachelor's degree, Communication Studies and Political Science
Morgan WilliamsPersonal Trainer & Communications Professional