Morgan K. Scott
Dayton,OH
Summary
Dynamic marketing and HR professional with a proven track record in content strategy, campaign execution, and creative operations. Currently driving client engagement, loyalty growth, and in-store marketing initiatives within the beauty industry. Skilled in blending brand strategy with people development through content creation, experiential campaigns, and corporate events. Committed to delivering results that resonate with both consumers and stakeholders.
Overview
11
11
years of professional experience
Work History
Sales + Service Coordinator
Sephora
Dayton, Ohio
04.2024 - Current
- Spearhead comprehensive event strategy and execution, resulting in a 12% increase in multi-world selling
- Analyze client engagement and sales trends to inform strategic messaging and improve retention efforts, driving loyalty program sign-ups by +5%
- Lead initiatives to translate brand positioning into tailored sensory experiences for clients through strategic merchandising and narrative development; Collaborate with luxury brand partners and account executives to orchestrate in-store events and align multi-channel messaging across various touchpoints
Salon Manager
Chairapy Textured Hair Salon
Dayton, Ohio
05.2024 - 02.2025
- Revamped social media presence, resulting in 428% increase in organic reach, 308% increase in organic engagement, and 120% increase in footfall within 3 months
- Co-led and facilitated a successful grand opening event that attracted 150+ guests and boosted brand awareness
- Managed daily operations, ensuring smooth salon operations, client satisfaction, and a clean and organized environment
- Successfully coordinated with City of Dayton officials to secure media coverage and increase local awareness of the salon's grand opening
Micron Voices Program Manager
Micron Technology
Remote
01.2022 - 11.2022
- Assisted in developing and executing project plans for MVP podcasts (12 external episodes, 7 internal episodes), blog articles (10), webinars, social media, and speaking engagements; Managed deadlines and tasks to meet project requirements; Supported team members in achieving project goals
- Spearheaded internal marketing campaigns for MVP opportunities, promoting podcast availability and speakership engagements to domestic and international business units and vice presidents
- Aggregated quarterly cross-platform analytics to support strategic decision-making for corporate marketing vice president
Marketing Coordinator
PSA Airlines, Inc.
Dayton, Ohio
05.2019 - 01.2022
- Strategically optimized social media content to boost organic reach and engagement, contributing to a 34.74% growth in followers
- Produced engaging IGTV 'Day in the Life' series, contributing to Brandon Hall Group Excellence Award nomination
- Designed and launched new content strategy for internal marketing communications, focusing on promoting engagement survey among key stakeholders
Corporate/Flight Attendant Recruiting Specialist
CommutAir
North Olmsted, OH
05.2017 - 05.2019
- Identified and engaged qualified candidates by leveraging networking events, job fairs, and social media platforms
- Conducted interviews and streamlined application processing to enhance candidate selection efficiency
- Developed and implemented effective recruiting strategies to attract qualified candidates
- Engaged with hiring managers and departments to optimize hiring strategies and ensure successful candidate selection
Associate Centralized Recruiter
Speedway, LLC
Columbus, Ohio
06.2015 - 04.2017
- Formulated comprehensive recruiting strategies to ensure optimal staffing across all stores within designated area
- Conducted research and analysis to develop innovative sourcing methods for attracting diverse candidates
- Documented recruitment and staffing performance data to assess placement rates, turnover, compliance, and identify areas for improvement
Education
Bachelor of Arts - Psychology
Otterbein University
Westerville, OH05-2014
Skills
- Content Strategy Development
- Social Media Strategy & Marketing
- Brand Awareness & Campaign Strategy
- Online Marketing Strategies
- Data-Driven Marketing Insights
- Strategic Storytelling Techniques
- Strategic Campaign Oversight
- Stakeholder Interaction
- Collaborative Project Engagement
- Marketing Software Proficiency
Timeline
Salon Manager
Chairapy Textured Hair Salon
05.2024 - 02.2025
Sales + Service Coordinator
Sephora
04.2024 - Current
Micron Voices Program Manager
Micron Technology
01.2022 - 11.2022
Marketing Coordinator
PSA Airlines, Inc.
05.2019 - 01.2022
Corporate/Flight Attendant Recruiting Specialist
CommutAir
05.2017 - 05.2019
Associate Centralized Recruiter
Speedway, LLC
06.2015 - 04.2017
Bachelor of Arts - Psychology
Otterbein University