MORGHAN HARRISON
New Orleans,LA
Summary
Decisive marketing manager with 5 years of experience driving company growth through creative and innovative strategies. Resourceful team leader skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing campaigns. Successfully drives market share, brand recognition and revenue improvement. Adept at cultivating custom-tailored campaigns.
Overview
4
4
years of professional experience
Work History
Account Growth Marketing Manager
Sodexo Campus Services
New Orleans, LA
05.2024 - Current
- Created and executed data-based A/B testing strategy for marketing initiatives, producing a 30% growth in conversion rates and a 20% drop in customer acquisition expenses.
- Led national expansion initiatives, achieving successful launches of new account openings at three additional college campuses.
- Closely coordinated with cross-functional teams to develop marketing strategies that aligned seamlessly with business objectives, resulting in cohesive and effective campaigns.
- Successfully managed and optimized a $2.1 million marketing budget to achieve surplus and drive continuous sales growth.
- Implemented predictive analytics in campaign planning, driving improved conversion rates.
Field Marketing Coordinator
Tulane University Dining Services
New Orleans, LA
10.2021 - 05.2024
- Crafted and managed captivating text, image, and video content that drove a 50% rise in online social following.
- Successfully executed and oversaw the planning of more than 70 large-scale corporate and campus events within designated budget and timeline limitations.
- Generated email newsletters via Constant Contact, growing engagement by 42%.
- Engineered student engagement programs, boosting participation by 30% through interactive workshops and online platforms; achieved 95% student satisfaction rate and 70% increase in event attendance.
- Coordinate and aid critical client communications including yearly annual plan and semester reviews.
- Improved concession and retail marketing strategies with over 70M in revenue, increasing total revenue 400k per year.
Social Media Manager
Photographer, @merixalender
Remote; New Orleans
09.2020 - 03.2022
- Handle the orchestration of social media strategies on platforms such as Instagram and TikTok, captivating an increasing audience of 90k followers
- Utilize Adobe Premiere to craft and refine engaging visuals that consistently garner views, likes, and comments; Tracking social KPIs and increasing account reach by 188%
- Serve as a creative director during photoshoots for clientele in the realms of sports and fashion media
- Carry out the post-production editing processes utilizing Adobe Premiere and Final Cut Pro; To execute video edits, sequence adjustments, and image rectifications.
Event Coordinator
NOLA Art Bar
New Orleans, LA
04.2021 - 02.2022
- Coordinated an extensive assortment of book signings, group development exercises, and social gatherings
- Handled multiple aspects of event organization like arranging for guest lecturers, managing costs, as well as overseeing food and beverage provision; Resulting in revenue increase of 15%
- Kept in constant contact with our clientele, providing them with regular updates on our performance and potential areas for enhancement; Maintaining a customer satisfaction rate of 90%.
Education
Bachelor of Science - Business Administration
Dillard University
05.2021
High School Diploma -
Westchester Enriched Science Magnet
06.2017
Skills
- Adobe Creative Cloud
- Adobe Premiere
- Airtable
- Event Management
- Program Marketing
- Data Analytics
- Budget Administration
- Digital Marketing
- Email Marketing
- Videography Editing
- Photography
- Market Research
- Photoshop
- Powerpoint
- Team Building
- B2B Promotions
- Detail Oriented
- Self-Motivated
- Creative
Personal Information
Title: Field Marketing Coordinator
Timeline
Account Growth Marketing Manager
Sodexo Campus Services
05.2024 - Current
Field Marketing Coordinator
Tulane University Dining Services
10.2021 - 05.2024
Event Coordinator
NOLA Art Bar
04.2021 - 02.2022
Social Media Manager
Photographer, @merixalender
09.2020 - 03.2022
Bachelor of Science - Business Administration
Dillard University
High School Diploma -
Westchester Enriched Science Magnet