SOPHIA SCHULTE
Grand Rapids,MI
Summary
Marketing and communications professional with strong focus on driving impactful campaigns and fostering client relationships. Skilled in strategic planning, digital marketing, social media and content creation. Known for team collaboration, adaptability, and delivering measurable results. Reliable and focused on maximizing client satisfaction and achieving business goals.
Overview
6
6
years of professional experience
Work History
Digital Marketing Account Specialist
Farm Bureau Insurance
03.2023 - Current
- Enhanced client engagement through strategic social media and web presence management.
- Executed effective content strategies across various digital platforms and channels.
- Adjusted content based on performance metrics to optimize audience engagement.
- Published informative insurance-related blogs to educate and attract potential clients.
- Designed targeted marketing campaigns that increased client retention and satisfaction.
- Analyzed market trends to guide strategic business decisions and improve outcomes.
Marketing Coordinator
Serendipity Media
05.2022 - 08.2022
- Enhanced brand visibility through executed integrated marketing campaigns.
- Created and scheduled engaging content across multiple platforms using Buffer.
- Crafted targeted newsletters and sales emails for diverse client needs.
- Developed internal blogs and campaigns to boost employee engagement and morale.
- Supported successful event preparation and coordination for various initiatives.
Public Relations Intern
Truscott Rossman
01.2022 - 05.2022
- Developed content calendars and communication plans
- Wrote social media copy
- Edited and proofread articles and newsletters
- Trained in Meltwater and Asana
Account Executive / Client Consultant
PR Central
09.2019 - 05.2022
- Created content tailored to brand development and monthly themes
- Developed brand proposals and visual identity guidelines
- Designed communication plans to enhance public understanding of client missions
Marketing and Communications Intern
Magna International
05.2021 - 08.2021
- Enhanced campaign proposals for EV initiatives through thorough research and analysis.
- Crafted communication plans to boost internal audience engagement effectively.
- Refined newsletters and internal materials by editing and proofreading meticulously.
- Aligned templates and storyboards with brand redesign for consistency and clarity.
Education
Bachelor of Applied Arts - Integrative Public Relations, Leadership, Applied Business Communication
Central Michigan University
03.2022
Skills
- Social Media
- Canva
- Hootsuite
- Adobe Creative Cloud
- Asana
- BaseCamp
- Buffer
- Critical Impact
- Strong interpersonal skills
- Collaborative skills
- Cross-functional skills
- Typing
- Google analytics
- Creative direction
- Excellent communication
Skills And Tools
Facebook, Instagram, Twitter, TikTok, LinkedIn, Canva, Hootsuite, Adobe Creative Cloud, HubSpot, Meltwater, Asana, BaseCamp, Buffer, Critical Impact, Strong interpersonal, collaborative, and cross-functional skills, Typing, Microsoft Teams, Outlook, Zoom, Webex, Google Drive, NetSuite
Timeline
Digital Marketing Account Specialist
Farm Bureau Insurance
03.2023 - Current
Marketing Coordinator
Serendipity Media
05.2022 - 08.2022
Public Relations Intern
Truscott Rossman
01.2022 - 05.2022
Marketing and Communications Intern
Magna International
05.2021 - 08.2021
Account Executive / Client Consultant
PR Central
09.2019 - 05.2022
Bachelor of Applied Arts - Integrative Public Relations, Leadership, Applied Business Communication
Central Michigan University