Moushumi Bhattacharya

Defined mobile strategy and roadmap aligned with overall business objectives, derived user insights, managed development and owned performance metrics in an dynamic agile environment, fueling 30% user adoption, conversion and 35% increase in CSAT.

• Advocated for UX improvements to drive wider user adoption by redesigning consumer app. Built scalable, reusable modules to improve information architecture, usability and discoverability accomplishing 36% boost in engagement and 10% increase in millennial MAU in 8 months
• Liaised with sales, customer success, marketing and research teams to conduct market research, collect customer feedback and liaised with customers to better understand needs, incorporating into subsequent production runs and development lifecycles
• Boosted adoption of payments by 30% by launching innovative solutions of peer payments. Validated hypothesis and synthesized quantitative and qualitative data from user testing, audited competition and rolled out A/B tests
• Launched bespoke chat feature, boosting retention by 30%. Led discovery and documented user stories, specifications, and product features into detailed requirements, aligned cross-functional teams on prioritized roadmap, goals and KPIs and streamlined back-end APIs driving perfect pre-post launch execution
• Championed macro view approach to developing device verification and identity authentication capability. Led strong partnerships with multi-disciplinarians from Web, digital security, legal, compliance, microservices and third party, brainstorming to eliminate redundancies and dependencies and align on scope, definition and success metrics. Leveraged authentication in wires to improve conversion by 63%
• Analyzed and reported on usage and KPIs to validate and measure product performance and reported impact through creative presentations, and product data sheets
• Streamlined collaboration between design and engineering, implementing Lean UX processes to reduce development times, remove waste and boost participation in product discovery and definition

Led the digital transformation roadmap to simplify UX, digitize and integrate end-to-end applications for service delivery. Identified new business requirements through analyzing competition and market data, customer needs, and overall industry direction.

• Removed redundancies and automated manual workflows, implemented digital payments and streamlined processes for 32% growth in revenue and 40% growth in adoption, impacting over 20 million customers and internal stakeholders
• Absorbed existing processes, incorporated feedback, managed multiple vendors, validated prototypes, and reviewed change management practices
• Devised content strategy to effectively engage target audiences and launched successful digital marketing campaigns that achieved goals for increased website traffic

• Led scoping, writing PRDs and user flows, owned and prioritized backlog, collaborating with business stakeholders and consumers to implement centralized invoice generation with 4 developers, improving procure to pay and order to cash process efficiency by 80%
• Managed implementation of new features by outlining plans and specifications such as how, where and when each component would work
• Coordinated with software developers to plan, design and build code quality control module to improve the overall code quality by 30%

• Designing, developing, testing and launching SAP ERP implementation for organizations with $15B cumulative net worth
• Updated technical documentation and product specifications of order-to-cash and procure-to-pay processes within time, quality, and budget partnering closely with developers, business partners and functional analysts