Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Moussoulimi (Alpha) Bah-traore

Fort Worth,TX

Summary

Accomplished Sales Manager offering high performance leading development and implementation of superior sales strategy. Proven track record of identifying and creating profitable business opportunities, qualifying authentic prospects and cultivating strong partnerships. Demonstrated expertise in team leadership/management in CPG brand developent.

Overview

10
10
years of professional experience

Work History

Sr Regional Sales Manager

Super Coffee
Fort Worth, TX
08.2019 - Current
  • Analyzed regional performance data and identified areas for improvement in order to meet quarterly targets.
  • Organized promotional events for products within the region to generate interest among potential customers.
  • Created monthly reports outlining regional activity, goals achieved, and recommendations for further development.
  • Provided leadership during negotiations with clients at all levels of the organization.
  • Regularly attended trade shows, conferences, networking events in order to build relationships with existing customers as well as attract new ones.
  • Created incentive programs for regional staff that aligned with organizational objectives.
  • Met regional sales objectives by developing and implementing promotion strategies, coordinating sales team and servicing key accounts to fortify business relationships.
  • Penetrated new markets by investigating competitor products, services and trends.
  • Oversaw regional and local sales managers and staff.

Retail Execution Manager

Keurig Dr Pepper, Inc.
Fort Worth, TX
09.2016 - 08.2019
  • Developed and implemented project plans, timelines, budgets and deliverables to ensure successful completion of projects.
  • Identified opportunities for process improvement and collaborated with key stakeholders to implement changes accordingly.
  • Analyzed data related to performance metrics in order to identify areas for improvement or corrective action.
  • Facilitated regular meetings among teams responsible for executing various elements of a given project.
  • Collaborated with senior executives to define agenda to support vision.
  • Provided training and mentorship to junior staff regarding best practices in execution management.
  • Communicated company directives and programs to associates and ensured all follow-up items were completed accurately and timely.

District Sales Manager

PepsiCo
Fort Worth, TX
01.2014 - 09.2016
  • Developed and implemented strategies to increase market share and profitability of the district.
  • Managed a team of sales representatives and provided training, coaching and mentoring to ensure optimal performance.
  • Prepared weekly reports on sales activity, successes and areas needing improvement.
  • Resolved customer complaints quickly and efficiently ensuring high levels of customer satisfaction.
  • Monitored inventory levels at retail outlets within the district in order to ensure adequate stock availability for customers.
  • Maintained relationships with key accounts within the district in order to facilitate repeat business opportunities.
  • Collaborated with other departments such as marketing, finance, human resources and operations in order to ensure success across all areas of responsibility.
  • Recruited new members for the sales team when needed according to established criteria.

Education

BBA - Business Management

Western Governors University
Texas

Skills

  • Pipeline Management
  • Contract Negotiations
  • Sales Training
  • Key Account Development
  • Sales Presentations
  • Territory Expansion
  • Forecasting and Reporting
  • Upselling and Cross Selling
  • Territory and Account Management
  • Conflict Resolution
  • Sales Leadership
  • Microsoft, Excel, VIP/IDIG,
  • Wholesalers , Retailers and Broker management
  • Multi-state operation management

Languages

French
Native/ Bilingual
Spanish
Professional

Timeline

Sr Regional Sales Manager

Super Coffee
08.2019 - Current

Retail Execution Manager

Keurig Dr Pepper, Inc.
09.2016 - 08.2019

District Sales Manager

PepsiCo
01.2014 - 09.2016

BBA - Business Management

Western Governors University

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Moussoulimi (Alpha) Bah-traore