WordPress, Simpleview CMS/CRM
David Lee
Marketing Professional
Manchester,NY
Summary
A technology focused marketing professional that strives to combine research and data into marketing success.
Overview
19
19
years of professional experience
15
15
years of post-secondary education
Work History
Product Specialist
Rove Marketing
07.2023 - 07.2025
- Collaborated with cross-functional teams to streamline product development processes and data management techniques.
- Supported email marketing efforts and Salesforce configuration and automations.
- Onboarded over 15+ destinations world-wide across multiple products offerings.
- Provided insights and data analysis for destinations.
Marketing Specalist
Finger Lakes Gaming and Racetrack
05.2023 - 07.2023
- Lead all player tracking & promotions systems, third-party vendor support, monthly print publications and digital signage initiatives for gaming operations.
- Assisted in development and implementation of all marketing and promotional activities, including internal and outbound customer communications.
- Performed on-going marketing offer creation and data analysis on an monthly basis at-scale.
Senior Media Specialist
Butler/Till
05.2021 - 04.2022
- Managed channel activation for a national consumer facing programmatic marketing campaign.
- Led monthly pacing meetings, conducted monthly and quarterly reporting with key data insights on campaign performance for client.
Marketing Operations Manager
Finger Lakes Visitors Connection
01.2016 - 05.2021
- Provided leadership and strategic direction on three major website projects, established industry recognized (CMS/CRM) to improve overall operations.
- Managed all print publications and digital marketing platforms (CMS/CRM) including email marketing execution, data management, dashboard reporting, marketing automations and content placement.
Digital Marketing Manager & Tourism Research Analyst
Finger Lakes Visitors Connection
01.2015 - 01.2016
- Developed research best practices to capture consumer behavior and performed on-going analysis of all marketing efforts.
Visitor Experience Manager
Finger Lakes Visitors Connection
01.2010 - 01.2015
- Supported all digital marketing operations including website management, email marketing, consumer reporting, social media and public relations.
Information Technology Manager
The Inn On The Lake Waterfront Resort
01.2007 - 01.2010
- Managed all technology related (POS/PMS/Website) projects and supported on-going marketing operations.
Education
A.A.S Information Technology
Finger Lakes Community College
01.2011 - Current
A.A.S Hotel And Resort Management
Finger Lakes Community College
01.2006 - 2009.01
Skills
Website Management (CMS/CRM)
Email Marketing & Social Media Execution
Content Optimization & Keyword Analysis (SEO/SEM)
Project Management & Budgeting
Market Research & Strategic Planning
Campaign Goals & KPI Development
Dashboard & Survey Development
Public Speaking & Presentation
Photography & Videography
Ability to Multitask & Team Player
Agency and Vendor Management
Software
GA Campaign Manager, Analytics, Search Console, Tag Manager
Wrike, Teams, Mondaycom, Jira, Temp
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat, Premiere)
MailChimp & Constant Contact
Office 365 (Excel, Word, Teams, PowerPoint, Outlook)
Salesforce
Domo
Canva
Timeline
Product Specialist
Rove Marketing
07.2023 - 07.2025
Marketing Specalist
Finger Lakes Gaming and Racetrack
05.2023 - 07.2023
Senior Media Specialist
Butler/Till
05.2021 - 04.2022
Marketing Operations Manager
Finger Lakes Visitors Connection
01.2016 - 05.2021
Digital Marketing Manager & Tourism Research Analyst
Finger Lakes Visitors Connection
01.2015 - 01.2016
A.A.S Information Technology
Finger Lakes Community College
01.2011 - Current
Visitor Experience Manager
Finger Lakes Visitors Connection
01.2010 - 01.2015
Information Technology Manager
The Inn On The Lake Waterfront Resort
01.2007 - 01.2010
A.A.S Hotel And Resort Management
Finger Lakes Community College
01.2006 - 2009.01
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