MS. BURCIN YORUK
West New York,NJ
Summary
Creative Project Manager equipped to drive improvements in operations, creative development and revenue with hands-on and decisive leadership of team activities and processes. Leads and manages all facets of design strategy for marketing campaigns. Versed in both traditional and digital communications.
Overview
8
8
years of professional experience
1
1
Certification
Work History
CREATIVE PROJECT MANAGER & FOUNDER
B&I HOLDINGS
NEW YORK, NY
01.2019 - Current
- Serves as lead content creator for SMH with Neil and With You while simultaneously serving as Editorial Director to create and manage content strategies alongside 210+ partners and influencers focused on driving audience engagement and retention rates
- Manages content engagement lifecycle across 4+ platforms including, but not limited to Twitter, Instagram, and
- Facebook to reach 120K+ members; enacted a content promotion management strategy that garnered 10K+ organic views on Twitter for SMH with Neil
- Marketed video of customer relationship influencing events that put our vision on display growing customer base 300%
- Oversees marketing efforts (such as paid media ads, SEM, content marketing, print collateral, and influencer) to drive campaign performance; redefined the lifecycle by gathering 4+ influencers, enacting content refinement sessions, and optimizing web analytics.
PROJECT MANAGEMENT LEAD
SOLID MUSIC GROUP
NEW YORK, NY
02.2018 - 01.2019
- Developed and oversaw promotional content and media strategies across multimedia channels in alignment with digital analytics methodologies; tracks media engagement utilizing internal analytics tools that lead to incentivizing 2+ new marketing incentives
- Authorized to take ownership of creative work and deliverables across 3+ cross-functional teams, including, but not limited to, graphic, web, photograph, and video for four (4) artists across the label; utilized deliverables to garner 10+ monthly artist marketing campaigns
- Supported the development of paid, owned and earned media and events ecosystems that flowed from the strategy defined and ensure the insights identified were actionable and executed methodically; utilized strategy to optimize artist event paid bookings by +5%.
PROJECT MANAGER
VAKKO
NEW YORK, NY
03.2016 - 01.2018
- Managed 60% projects assigned to the internal and external marketing departments
- Led alongside 7+ cross-functional/operational teams to streamline projects, not limited to content, product, and field marketers to amplify the reach of internal content across all campaigns and programs; drove campaign amplification by +12% Y’16/18
- Incentivized display, marketing and packaging material marketing strategies to support the clothing company’s product branding strategies; lead the redesign of 5+ product deliverable, packing, and ad-hoc marketing deliverables that drove consumer base by +200%.
MEDIA ACCOUNT EXECUTIVE
KATZ MEDIA GROUP
NEW YORK, NY
09.2006 - 01.2008
- Met quarterly sales goals for a diverse market list of broadcast TV stations selling paid program inventory
- Identified special sales opportunities, maximized rates, organized and managed station inventory
- Negotiated rates on quarterly basis and for in-quarter scatter inventory, steward ongoing buys.
Education
B.S - Television & Film, Media
St. John’s University
M.S.Ed - Counseling
Fordham University
Skills
- Effective Communication
- Problem solving
- Scheduling and Time Management
- Developing Creative Content
Certification
- Project Management (Google)
- Amazon Web Services Certified
- Foundr Ads Certified
- Microsoft Advertising Certified
Languages
Turkish
Native or Bilingual
Spanish
Professional Working
Timeline
CREATIVE PROJECT MANAGER & FOUNDER
B&I HOLDINGS
01.2019 - Current
PROJECT MANAGEMENT LEAD
SOLID MUSIC GROUP
02.2018 - 01.2019
PROJECT MANAGER
VAKKO
03.2016 - 01.2018
MEDIA ACCOUNT EXECUTIVE
KATZ MEDIA GROUP
09.2006 - 01.2008
B.S - Television & Film, Media
St. John’s University
M.S.Ed - Counseling
Fordham University
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