Strategic marketing leader with MBA and expertise in business strategy, revenue optimization, and brand development. Skilled in transforming complex data into actionable strategies that enhance occupancy and financial performance. Collaborated with C-suite executives to spearhead impactful marketing initiatives and manage cross-functional projects, fostering sustainable success across diverse real estate portfolios.
Work History
Marketing Manager
2 Years 2 Months
Black Gold Realty LLC | 08.2024 - Current
Lead strategic marketing initiatives, executive reporting, portfolio analytics, and operational performance across a diversified Texas real estate portfolio consisting of multifamily, office, retail, residential, and land investments.
Partner directly with executive leadership to improve occupancy, increase rental revenue, optimize leasing performance, and support investment decisions through advanced reporting and data-driven insights.
Advised executive leadership on occupancy trends, financial reporting, rental collections, operational costs, and market analytics to inform strategic decisions.
Prepared executive dashboards that supported business planning and facilitated investment decisions.
Provide strategic recommendations that improve portfolio performance and revenue growth.
Direct digital marketing initiatives across multiple brands and properties.
Manage social media strategy, branding, advertising campaigns, promotional materials, and property marketing.
Coordinate online leasing campaigns and lead generation initiatives.
Enhanced brand visibility through targeted digital marketing strategies across multiple platforms.
Business & Portfolio Analytics
Monitor performance across 580+ multifamily units.
Support management of approximately $900,000 in monthly rental revenue.
Analyze leasing velocity, occupancy trends, collections, and operating expenses.
Produce executive-level KPI reports covering portfolio performance, cash flow, vacancies, and financial metrics.
Assist leadership in identifying opportunities to maximize NOI and improve operational efficiency.
Operations & Project Management
Coordinate contractors, vendors, maintenance teams, and property managers across multiple communities.
Manage marketing timelines for renovations, capital improvement projects, and new property initiatives.
Obtain vendor proposals, negotiate pricing, and monitor project completion.
Support budgeting, purchasing, and operational planning.
Supported marketing and operational reporting for one of Houston's diversified real estate portfolios.
Helped leadership monitor more than $10 million in annual rental revenue.
Improved executive visibility through comprehensive reporting dashboards.
Coordinated multiple cross-functional projects simultaneously while supporting executive leadership.
Built reporting systems tracking occupancy, collections, vacancies, marketing performance, and operational expenses.
Branch Manager
1 Year 4 Months
I5 Marketing DBA Hawkbrook | 04.2023 - 08.2024
Oversaw daily business operations, financial reporting, employee development, client relationships, and branch performance to enhance overall branch effectiveness.
Managed branch financial reporting and operational performance.
Directed daily operations and administrative management to ensure seamless branch functionality.
Led recruiting, hiring, onboarding, and employee training.
Increased productivity through performance management initiatives.
Strengthened customer satisfaction through relationship management.
Enhanced customer satisfaction through proactive relationship management and engagement strategies.
Digital Media Assistant
11 Months
Louisiana Tech University | 06.2022 - 05.2023
Supported university marketing initiatives through digital media, branding, photography, SEO, analytics, and content development.
Achievements
Developed digital marketing campaigns that enhanced university communications.
Captured marketing photography and produced promotional content to elevate brand visibility.
Optimized website SEO, increasing online discoverability and engagement.
Produced marketing photography and promotional content.
Education
Master of Business Administration (MBA)
Louisiana Tech University
Bachelor of Arts - Sociology
Louisiana Tech University
Associate Degree - General Studies
Cloud County Community College
Skills
Marketing Strategy
Digital Marketing
Brand Management
Revenue Growth
Business Analytics
Executive Reporting
Project Management
Budget Management
Business Development
Google Analytics
Microsoft Excel
Team Leadership
Bilingual (English & French)
CORE QUALIFICATIONS
Executive Marketing Leadership
Marketing Strategy
Brand Development
Digital Marketing
Business Development
Revenue Growth
Portfolio Performance
Marketing Analytics
Executive Reporting
Business Intelligence
Budget Management
Project Management
Occupancy Optimization
Pricing Strategy
Lead Generation
CRM Management
SEO & Digital Advertising
Google Analytics
Vendor Negotiations
Cross-Functional Leadership
Real Estate Marketing
Capital Improvement Projects
Yardi
Buildium
Canva
Adobe Creative Suite
Photography
Accomplishments
NCAA Division I Student-Athlete – Louisiana Tech University (2019–2022)
NJCAA Division I National Team Champion – Helped Cloud County Community College win the 2019 NJCAA Division I Outdoor Track & Field National Championship.
Conference USA Top 5 Triple Jumper – Ranked among the top five athletes in Conference USA during the 2020–2021 Indoor and 2021 Outdoor seasons.
Personal Best Triple Jump:15.56m (51' 0.75")
Louisiana Tech Student-Athlete of the Week – Recognized for excellence in athletic and academic performance.
Developed leadership, discipline, resilience, and time management through NCAA Division I athletics.