Musilimot Tobbylola Oniga
Brooklyn,NY
Summary
Dynamic and results-oriented media professional with 7+ years of expertise in community engagement, influencer marketing, and social media strategy. Skilled in managing extensive organic and paid influencer campaigns, executing innovative community and event activations, and building relationships with influencers and agencies. Proven track record of creating brand partnerships that drive measurable results, enhance brand visibility, and foster impactful brand-to-brand collaborations.
Overview
5
5
years of professional experience
Work History
CEO
Midnight Owl Agency
03.2023 - Current
- Founded and lead Midnight Owl Agency, connecting brands, influencers, and artists to shape popular culture through strategic partnerships.
- Implemented influencer gifting campaigns and collaborated with influencer agencies to strengthen brand-to-brand relationships for high-profile clients like Puma, Tommy Jeans, True Religion, and MNML.
- Oversaw influencer contracting, content guidelines, and brand alignment to ensure on-message and authentic engagements across digital and event activations.
- Produced high-visibility events, managing logistics and talent, including a nationwide tour with Sleazyworld Go along Offset and activations in NYC and LA for leading industry brands.
Brand Partnership Director
On The Radar
10.2022 - Current
- Secured and managed eight major brand partnerships with PUMA, BET, Modeleo, Monster, STARZ, Tommy Jeans, and MNML, generating over $350,000 in partnership revenue in 2023.
- Spearheaded influencer research and contracting for brand partnerships, driving engagement with influencer content showcasing products on social media and within On The Radar productions.
- Established a structured partnership calendar to ensure alignment on deliverables, branding, and influencer-driven content strategies with third-party collaborators.
- Serve as the primary liaison for all collaborative partnerships, ensuring effective communication and strong relationships with key stakeholders at partner brands, companies, and among independent contributors.
- Booked over 200 artists for the On The Radar Freestyle/Interview component including - Drake, Lil Yachty, Quavo, Ice Spice, Flo Milli, Destroy Lonely, Big Sean, Chloe Bailey, and Meek Mill.
Audience Development
GO Media
11.2021 - 12.2022
- Supported email and content marketing initiatives, optimizing campaigns with SEO strategies and analytics to increase engagement.
- Launched a company podcast focused on organizational culture, contributing to community-building and internal communications.
- Conducted brand and influencer research to guide content partnerships and boost brand presence across various media platforms.
- Assisted with training and development of (4) team members.
Communications Specialist
ITHAKA
07.2019 - 12.2020
- Collaborate with Associate Director to schedule organization-wide meetings and send out meeting invite in Outlook.
- Performed copy-editing and proofreading tasks.
- Launched organizational-wide podcast about colleagues, current events, and extracurricular activities outside of work.
- Managed email marketing encompassing content development, SEO and distribution using BananaTag.
- Monitored metrics using Google Analytics and BananaTag to assess performance and implement continuous improvements.
Education
Bachelor of Arts - Communication
Brooklyn College, City University of New York
Brooklyn, NY08.2020
Skills
- Strategic Brand Partnership Development
- Cross-functional Collaboration
- Influencer Research & Contract Negotiation
- Market Research and Analysis
- Campaign Management
- Tribe Dynamics Proficiency
Timeline
CEO
Midnight Owl Agency
03.2023 - Current
Brand Partnership Director
On The Radar
10.2022 - Current
Audience Development
GO Media
11.2021 - 12.2022
Communications Specialist
ITHAKA
07.2019 - 12.2020
Bachelor of Arts - Communication
Brooklyn College, City University of New York
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