Summary
Overview
Work History
Education
Skills
Certification
Timeline
Hi, I’m

Muteeat Salami

Lawrenceville,GA

Summary

Dynamic Content Producer with a proven track record at The Headies Awards, adept in Content Management System and exceptional in talent management. Spearheaded innovative content strategies at HipTV, boosting revenue growth by 40% in Q1 2023. Renowned for transforming concepts into engaging content, enhancing viewership and engagement across platforms.

Overview

10
years of professional experience
1
Certification

Work History

The Headies Awards

Content Director
07.2021 - Current

Job overview

• Coordinated storyboarding and supervised all scripted contents at the 14th and 15th Headies Red Carpet, held in Atlanta, Georgia.


• Scripted and supervised all the 30 award presenters’ speech at the 16th Headies, held in Atlanta, GA.

HipTV (Smooth Promotions Limited)

Content Producer
07.2019 - 08.2024

Job overview

  • Researched, wrote and gathered elements of news stories for daily broadcast, under strict deadlines.


  • Edited engaging contents for television and social platforms.


  • Pitched ideas, scheduled interviews and managed creative shoots to post-production and delivery.


  • Co-ordinated and supervised all aspects of the production of the television programs, ‘Flipside’, ‘Feature Story’ and ‘Artistry Battle’ on HipTV.


  • Worked collaboratively with the Editorial team and Content Manager to create new yearly programs on the channel to improve the quality, content, viewership and commercial ratings of HipTV’s parent company, Smooth Promotions.


  • Proposed appropriate content strategies for programming to engage target audiences, increasing company's revenue growth in Q1 2023 by 40% & Q3 2023 by 53%, respectively.

Urban 96 Radio

Digital Content Producer & Social Media Manager
01.2017 - 06.2019

Job overview

· Researched, developed and scripted Afrobeats & pop-culture news stories for radio presenters.

· Created and maintained brand promotions, company information and marketing campaigns for Urban96fm across several different social media platforms; including, Instagram, Facebook, Twitter.

· Monitored social media analytics and respond to questions and comments on Urban96fm social media according to the organization’s voice and guidelines.

· Produced daily contents on Urban96fm social media platforms; constantly pushed new ideas and strategies also measuring how well these ideas performed using Google Analytics, Sprout Social, Buzzsumo and other social media tracker apps.

Goldmyne TV

Associate Producer
11.2014 - 12.2016

Job overview

  • Pitched new ideas and arranged interviews and acquisition of footage for stories.
  • Responsible for organizing shoots and wrote original contents for the daily show, ‘HITZ on ONTV’ in collaboration with the production team.
  • Pitched story ideas; composed editorial contents of the Nollywood-themed program, ‘Playground’ on Silverbird Television.
  • Produced featured contents on Goldmyne TV’s webpage.
  • Collaborated with producers and journalists to develop and pitch story ideas that align with the network's editorial direction and standards.

Education

Olabisi Onabanjo University
Ogun State, Nigeria

Bachelor of Arts from English Language And Literature

Skills

  • Content Management System proficiency
  • Video Editing
  • Research & Content Development
  • Strong News Judgment
  • Copywriting
  • Talent Management
  • Project Coordination
  • Time Management

Certification

Harvard X Certification in Rhetoric: The Art of Persuasive Writing & Public Speaking

Timeline

Content Director

The Headies Awards
07.2021 - Current

Content Producer

HipTV (Smooth Promotions Limited)
07.2019 - 08.2024

Digital Content Producer & Social Media Manager

Urban 96 Radio
01.2017 - 06.2019

Associate Producer

Goldmyne TV
11.2014 - 12.2016

Olabisi Onabanjo University

Bachelor of Arts from English Language And Literature
Muteeat Salami