M. Viviana Proano
Chicago,IL
Summary
Strategic Marketing Associate interested in combining my comsumer insight and project management skills to implement cost-effective marketing initiatives that drive engagement and build brand awareness. I'm a motivated professional with years of experience in both the retail and food industry. I'm passionate about food trends, connecting people to new brand obsessions and helping brands reach new audiences.
Overview
30
30
years of professional experience
Work History
Marketing Ambassador
Verb Energy
08.2023 - Current
- Generated leads through cold-calling, networking and other outreach methods.
- Schedule and execute product demos
- Research, organize and execute Filed Marketing events.
Marketing Associate
Ellenos Real Greek LLC
08.2021 - 07.2022
- Seek out and build relationships with influencers to create social media content
- Build community partnerships and seek out events to build brand awareness
- Connect with vendor partners to ensure ideal product placement, provide product education and ensure seasonal product is on hand
- Conduct in store demos to increase brand awareness and build product sales
Senior Marketing Specialist
Whole Foods Market
04.2017 - 06.2018
- Manage marketing initiatives for seven key Chicago locations
- Establish brand insistence, drive engagement and increase customer acquisition through partnerships and experiential marketing
- Partner with senior leadership to lead execution of global and regional initiatives
- Lead creation of program assets to unify brand, highlight key messaging and build customer affinity
- Provide strategic direction to streamline execution to drive efficiency with in-store programming
- Conduct trade area analysis, developed plans to protect market share and grow sales
Event & Demo Specialist
Whole Foods Market
04.2015 - 04.2017
- Develop and implement store specific programs to drive customers acquisition, retention ans build basket size
- Implement in-store regional and national campaigns at the store level to drive incremental growth
- Create and execute cooking classes, tasting events and cross promotional store events to drive custome engagement and sales
- Develop and maintain community partnerships and vendor relationships
- Use quantifiable metrics to measure event and program success
Administrative Assistant
Alexian Beothers Medical Center
07.2003 - 03.2012
- Restocked supplies and placed purchase orders to maintain adequate stock levels
- Audit Payroll, maintain attendance records and productivity
- Compile perinatal statistics
- Create and maintain vendor relationships
- Maintain departmental policies and archives
- Create forms & participate in forms development
- Project Management
Admin Assistant
Alexian
Elk Grove Village, Illinois
01.1995 - 03.1997
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Demonstrated strong organizational and time management skills while managing multiple projects.
Education
B.A. - Culinary#Arts
Kendall#College
Chicago, IL2014
Skills
- Campaign Implementation
- Administering Social Media Accounts
- Social Media Platforms
- Social Media Engagement
- Customer Retention
- Microsoft Office
- Project Management
- Computer Proficiency
- Branding
- Scheduling
Additional Information
Event Experience
Cochon 555
Gourmet Chicago
CBG Chef Series
Festival de La Francophone
Taste of Chicago (Chef stage)
Lollapalooza, Chowtown
National Restaurant Show
Time Not Worked
March 2012-April 2015 Returned to school
June 2018 - August 2021 Maternity Leave Followed By Covid
July 2022 - August 2023 Chose to stay home and support our son through Occupational therapy, Speech Therapy & Developmental Therapy
Languages
Spanish
Native or Bilingual
Timeline
Marketing Ambassador
Verb Energy
08.2023 - Current
Marketing Associate
Ellenos Real Greek LLC
08.2021 - 07.2022
Senior Marketing Specialist
Whole Foods Market
04.2017 - 06.2018
Event & Demo Specialist
Whole Foods Market
04.2015 - 04.2017
Administrative Assistant
Alexian Beothers Medical Center
07.2003 - 03.2012
Admin Assistant
Alexian
01.1995 - 03.1997
B.A. - Culinary#Arts
Kendall#College
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