Mychal Frelix
Twin Cities,,MN
Summary
Strategic and Visionary Business Leader with a proven record of driving growth, forging transformative partnerships, and leading mission‑driven innovation. Adept at shaping organizational strategy, cultivating high‑performing teams, and guiding initiatives from concept to execution with measurable impact. Skilled in translating vision into sustainable business models, creating mutually beneficial alliances across corporate, nonprofit, and community sectors. Recognized for blending entrepreneurial agility with disciplined execution to deliver market expansion, operational excellence, and lasting stakeholder value.
Overview
12
12
years of professional experience
Work History
Co-Founder | Operations, Strategy, Marketing, Sales, & Technology
TurnSignl, Inc.
Minneapolis, MN
10.2020 - Current
- Spearheaded operational strategies that secured over $6 million in venture capital investments.
- Directed and mentored team of 18+, achieving a 90% retention rate over four years.
- Launched new markets across 51 states within 36 months, attracting 200,000 users and 350 attorneys.
- Developed automotive and legal insurance verticals, resulting in contracts valued at $2 million.
- Led product development for TurnSignl's real-time legal services platform via videoconference.
- Managed P&L to ensure projected profitability through diligent expense management.
Enterprise Account Manager
Sony Electronics Inc.
Remote, MN
03.2019 - 10.2020
- Delivered innovative technology solutions to enterprise customers across MN, IA, NE, ND, and SD.
- Managed partner and reseller relationships, driving revenue growth and technology adoption.
- Developed programs and pricing strategies with channel partners, increasing Sony’s market share.
- Achieved 16% sales growth, totaling $16.5 million in 2019.
- Advised end-users and channel partners on B2B products, including displays and projectors.
Customer Success Manager/Regional Sales Executive
ECi Software Solutions (Manufacturing)
Bloomington, MN
11.2017 - 02.2019
- Help 700+ clients achieve operational and financial growth by adopting ERP and CRM software.
- Successfully sold 45 net new accounts within my assigned territory, achieving 105% of my annual quota (2018).
- Spearheaded a system upgrade program using strategic partnerships to generate $500k in revenue within the first 12 months.
- Increase productivity and business continuity through the adoption of cloud technologies.
- Provide business process improvement through sales of professional services (consulting, training, & customization).
- Directly responsible for software adoption, advising clients on ERP, CRM, payroll, accounting, quality, and business activity monitoring solutions.
Enterprise Account Executive
Softchoice Corporation
Minneapolis, MN
04.2016 - 08.2017
- Achieved 125% of plan, maintaining over 100% in all six focus categories.
- Delivered annual business exceeding $7 million by managing strategic vendor network.
- Consulted clients on cloud and hybrid IT strategies to address digital disruption.
- Directed software and hardware adoption in enterprise-level accounts across multiple technology providers.
Account Executive
Tyco Integrated Security
Roseville, MN
01.2014 - 03.2016
- Achieved 121% of plan in 2015; recognized as Quarterly Top Achiever in Q3 and Q4.
- Grew client territory from 320 to 353 within 17 months.
- Assisted implementation of cloud-based security strategies, improving overall effectiveness.
- Designed large-scale CCTV, access control, burglar alarm, and fire/life safety systems.
- Ranked #4 nationally among new Business Services Representatives in total units sold.
- Focused on new client acquisition through management of company and self-generated leads.
- Promoted to Commercial Account Executive following exceptional performance as a Business Services Representative.
Education
Master of Business Administration - Organizational Leadership
Augsburg University
Minneapolis, MN12.2019
Bachelor of Business Administration - Marketing Management
University of St. Thomas
St. Paul, MN12.2013
Skills
- Strategic Leadership
- P&L Management
- Strategic Planning
- Risk Management
- Team Management
- Change Management
- Communication and Collaboration
- Human Capital Management
- Strategic planning
- Market expansion
- Product development
- Technology adoption
- Team leadership
- Capital fundraising
- Stakeholder relations
- Strategic partnerships
- Channel partnership
Additional Experience & Awards
- African American Leadership Forum (Board Member), 2024 to Present
- First Decade Award Winner, Augsburg University, 2023
- Notable BIPOC Executive, Twin Cities Business Magazine, 2023
- Black Leaders to Know, Minneapolis/St. Paul Business Journal, 2023
- Josie R. Johnson Leadership Program Fellow, 2022
- Sankofa Circle (Mentor), 2022 to 2025
- Foreshadow (Co-Founder and VP), 2020 to 2022
- Featured on NBC, MSNBC, PBS Newshour and several other national new outlets
Timeline
Co-Founder | Operations, Strategy, Marketing, Sales, & Technology
TurnSignl, Inc.
10.2020 - Current
Enterprise Account Manager
Sony Electronics Inc.
03.2019 - 10.2020
Customer Success Manager/Regional Sales Executive
ECi Software Solutions (Manufacturing)
11.2017 - 02.2019
Enterprise Account Executive
Softchoice Corporation
04.2016 - 08.2017
Account Executive
Tyco Integrated Security
01.2014 - 03.2016
Master of Business Administration - Organizational Leadership
Augsburg University
Bachelor of Business Administration - Marketing Management
University of St. Thomas
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