Myra Marsh
Phoenixville,Pennsylvania
Summary
UX / Experience Designer focused on creating intuitive, user-centered digital experiences that simplify complex products and services. Skilled in interaction design, responsive web design, and design systems, with experience collaborating with cross-functional teams to translate business goals and user needs into scalable solutions.
Overview
14
14
years of professional experience
Work History
Senior User Experience Designer
TD Bank
Remote
05.2022 - Current
- Led design initiatives for wireframes, interaction flows, and high-fidelity prototypes in Figma to enhance product strategy.
- Facilitated collaboration among product managers, researchers, content strategists, and engineers in an agile environment to deliver scalable design solutions.
- Analyzed user research and usability testing results to enhance design iterations.
- Spearheaded contributions to enterprise design systems and component libraries to enhance consistency across digital experiences.
- Designed and optimized product acquisition flows, comparison tools, and product detail pages to enhance clarity and facilitate customer self-service.
SENIOR DESIGNER
Vanguard
Malvern, PA
01.2019 - 01.2020
- Created and developed concepts for multiple client to attract new customers and retain customer base.
- Solidified the brand with engaging assets through digital, print, and responsive web.
- Supported printed collateral needs with signage, digital/social advertising, and email communications.
- Assisted in the development and execution of the company’s promotions and strategies.
- Translated the business requirements into effective data visualizations.
- Worked with cross-divisional teams and business leaders fostering collaboration for marketing needs.
- The Vanguard Group is an American registered investment advisor based in Malvern, Pennsylvania with over $5.3 trillion in assets under management.
DIGITAL CONTENT DESIGNER
QVC-Qurate Retail Group
West Chester, PA
01.2012 - 01.2019
- Designed initiatives that support measurable goals: retaining customer base, engaging and growing loyalty and spending to increase lifetime value of all customer groups. (eg, GWP’s (Gifts with Purchase), Campaigns, Segmented/Targeted promotions, Referral Programs, Sweepstakes).
- Designed promotion strategies and consumer engagement efforts in alignment with the overall marketing strategy.
- Supported printed collateral needs, digital/social advertising, and email communications.
- Communicated with e-commerce partners regularly to incorporate their channel needs and desires.
- Produced graphics for QVC.com including desktop, iPad, mobile and social media (Facebook and Instagram).
- Solid success art directing broad range of images for website and mobile platforms.
- Adhering to guidelines for the disabled and adapting website to be ADA compliant and accessible.
- Implemented UX design best practices with a concentration on user experiences.
- Adapting quickly to new technologies and processes while adhering to company corporate standards.
Education
Bachelor of Arts - Graphic Design
Moore College of Art and Design
Philadelphia, PACertificate - UXC Interaction Design
Nielsen Norman Group
Remote03.2024
Skills
Assisted teams with user experience design and interaction design projects Supported efforts in information architecture and responsive web design Aided in mobile design and development of design systems Created wireframes and prototypes for visual design Conducted user research and journey mapping activities Developed personas and facilitated usability testing Contributed to customer experience strategy and data-driven design initiatives Promoted accessibility standards in design processes Collaborated with cross-functional teams in agile and scrum workflows
Accomplishments
- Solidified the strength of multiple brands with design deliverables that converted to greater customer engagement, growth, and loyalty. (eg, TD Bank, Vanguard, QVC, Radial, Ascend Media, JCK Magazine)
- Supported and implemented the transition of QVC.com to Adobe Experience Manager (AEM) for a better user experience that directly related to an increase of 30 % on-line sales and customer engagement.
SOFTWARE
Software
Figma, Figma Make, Figma Slides, Adobe Creative Suite (Photoshop, Illustrator, Acrobat), Tableau, Jira, Confluence, FigJam, Zoom, SharePoint, Microsoft Office (PowerPoint, Word, Excel)
Platforms & Systems
Adobe Experience Manager (AEM), Component Libraries, Enterprise Design Systems
TALENTS
- I’m able to adapt quickly to business acumen for strategies and decisions that impact financial, operational, and sales results.
- I’m personable with and energetic quality for collaboration.
- I’m ambitious, delivery-focused, and agile.
- I have a deep sense of empathy which drives me for successful and meaningful design experiences.
- I’m strong at developing interpersonal relationships.
- I’m strong at communicating design intent visually-verbally.
Timeline
Senior User Experience Designer
TD Bank
05.2022 - Current
SENIOR DESIGNER
Vanguard
01.2019 - 01.2020
DIGITAL CONTENT DESIGNER
QVC-Qurate Retail Group
01.2012 - 01.2019
Bachelor of Arts - Graphic Design
Moore College of Art and Design
Certificate - UXC Interaction Design
Nielsen Norman Group