MYRANDA ZARLENGO
Lawrence,KS
Summary
Customer-focused and results-oriented technology professional with 8+ years Salesforce experience including marketing, sales, consulting, program management, business analysis, process improvement, and data analytics experience. Focused and skilled at solving problems, reducing system complexity, improving processes while enhancing the user and customer experience. Demonstrated ability increasing revenue and driving process improvements to reduce costs and maximize profitability. Recognized as a passionate leader working to communicate the vision of leadership and stakeholders to the technical team and delivering on time projects. Strong thought leadership, communication, interpersonal, and collaborative skills used to build strong cohesive partnerships between all stakeholders.
Overview
10
10
years of professional experience
Work History
Salesforce Program Manager
WEBER INC
Kansas City, MO
01.2021 - 11.2022
- Led Salesforce projects providing solutions for all departments: sales, marketing, applications, and customer service, for Weber Inc., a German manufacturing company.
- Coordinated and established processes to support organizational development, change management and release management activities.
- Influenced team to work toward Salesforce best practices to improve overall platform stability
- Improved documentation practices internally and with external consultants
- Worked closely with CEO to ensure Salesforce road map aligned with corporate vision and expectations
- Consulted with business leaders to obtain business requirements, create road maps, devise processes, and develop applications that drove growth and aligned with short and long-term goals
- Oversaw project teams during all phases of the project lifecycle, including design, implementation, testing, and end-user training, ensuring all timelines, budgets, and deliverables were met
- Led weekly department meetings to develop and plan for current updates and long-term system goals.
- Stabilized platform and improved data quality by 35%.
- Developed a training program for all Salesforce users.
- Directed Salesforce platform project for Customer Service Team to manage customer support needs and provide an automated communication system resulting in improved accountability, visibility, and tracking capabilities.
- Increased user accountability and improved order, quote, and service management processes.
- Identified gaps, developed dashboards, and established super user Salesforce roles for internal departments.
- Improved operations, logistics, and reporting capabilities in all departments.
- Evaluated systems, created action plans, and supported internal teams that improved sales forecasting and tracking.
- Coached team members on productivity strategies, policy updates, and performance improvement plans to accomplish department goals.
- Met with project stakeholders regularly to assess progress and make adjustments.
- Identified system needs and designed processes to support business requirements.
Independent Business Technology Consultant
EMMZIE LLC
07.2020 - 01.2023
- Worked with small to midsize companies to improve business processes, automate systems, and convert data into the salesforce platform.
- Managed application-related projects, defined customer requirements, and delivered application content solutions.
- Educated executives and business owners on Salesforce's benefits, strategy, and best practices.
- Influenced decision-makers and worked with internal teams to improve processes and implement best practices to provide user adoption and drive change management.
Director of CRM Strategy and Business Development
PROCORE RESOURCE GROUP
Overland Park, KS
09.2017 - 07.2020
- Directed strategy and business development efforts by facilitating business requirement gathering that improved client processes and grew revenues
- Planned and strategized efforts to achieve business goals through process-focused business strategies and Salesforce applications
- Collaborated with external business departments to design strategic plans and produce Salesforce architecture that aligned with best practices, requirements, and project deliverables
- Sold Salesforce implementations, created solutions and provided analytics to support client goals.
- Developed budget, provided project management, and delivered end-user training.
- Drove revenues by conducting presentations to the Salesforce team and account executives to provide product education and present effective marketing strategies
- Strengthened Salesforce strategic relationships with ecosystem partners
- Met all Salesforce partnership community criteria and improved status by obtaining Silver SI Partner and ISV Partner credentials.
VP Sales and Marketing/Digital Marketing Strategist
CCP GLOBAL & CCP DIGITAL
Overland Park, KS
02.2015 - 09.2017
- Supported sales and marketing efforts selling Salesforce consulting services to B2B, B2C, and non-profit organizations
- Provided customer relationship management, marketing automation, business intelligence, application integration, and data management
- Generated proven client strategies that increased revenues and reduced operating costs
- Oversaw website and marketing material development for multiple clients
- Developed and presented customized sales training programs that educated clients on pipeline management and funnel development
- Managed client social channels (Facebook, LinkedIn, Instagram, Twitter) across vertical markets
- Analyzed data, identified gaps, developed Facebook advertising strategies and provided recommendations for handling negative reviews.
Education
Applied Data Science Certification Program -
Massachusetts Institute of Technology
Currently Enrolled05.2023
Digital Marketing Strategy, Data, AI, Analytics Certification -
Northwestern University
Executive Education Program07.2020
BA - Human Development
University of Kansas
Lawrence, KSVisual Arts
Columbia College Chicago
Chicago, ILSkills
- Sales Cloud
- Service Cloud
- Pardot
- Business and Technical Analysis
- Data Integrity
- Training and Development
Timeline
Salesforce Program Manager
WEBER INC
01.2021 - 11.2022
Independent Business Technology Consultant
EMMZIE LLC
07.2020 - 01.2023
Director of CRM Strategy and Business Development
PROCORE RESOURCE GROUP
09.2017 - 07.2020
VP Sales and Marketing/Digital Marketing Strategist
CCP GLOBAL & CCP DIGITAL
02.2015 - 09.2017
Applied Data Science Certification Program -
Massachusetts Institute of Technology
Digital Marketing Strategy, Data, AI, Analytics Certification -
Northwestern University
BA - Human Development
University of Kansas
Visual Arts
Columbia College Chicago