Nadia Barreiro
New Orleans,LA
Summary
Bilingual (English–Spanish) digital journalist, television reporter and social media manager. More than 12 years of experience in high-traffic newsrooms. Specialized in audience growth, metrics analysis, content optimization, and media content analysis. Strong experience in real-time production, rapid news verification, SEO, style updates, and headline writing.
Overview
13
13
years of professional experience
Work History
Press & Digital Communications Manager
Fundación Planeta Vivo
01.2022 - Current
- Led press strategy and digital communications for a international NGO.
- Developing graphics aligned with brand identity.
- Content selection and decision-making on what to publish and how to tailor it for each social platform (179K followers on Instagram; TikTok @ferpieroni with 1.2M followers).
- Coordinating media coverage in news outlets in alignment with the foundation’s editorial line.
- End-to-end video production, including editing and content development.
Social Media Manager & Digital Audience Strategist
Department of Spanish & Portuguese – Tulane University
- 01.2025
- Providing professional, cohesive content while building a strong brand identity.
- Analyzed performance metrics (reach, engagement, growth) to iterate strategy and content formats.
- Improved average post engagement by [X]% through data-driven content optimization.
- Increasing post reach beyond existing followers.
- Developing a strategic roadmap for the future, including a style guide and engagement guidelines aligned with the latest Instagram best practices.
- Post reach increased by more than 50%, and content publishing output increased by 100%.
Research Assistant
History Channel
07.2024 - 10.2024
- Member of a research team led by Silvina Sterin Pensel, contributing to the development of multiple episodes and the pilot of the series How It Worked for the History Channel.
- Conducted in-depth research on a wide range of topics, evaluating their suitability for the show’s narrative and production format.
- Designed interview questionnaires for experts and academics, supporting accurate and engaging audiovisual storytelling.
Writer and Critic – Film and TV Reviews
iProfesional.com
04.2022 - 08.2022
- Authored weekly critiques and reviews of current films and television series, producing three pieces per week. Focused on narrative analysis, cultural relevance, and audience engagement.
Television Journalist and Presenter
C5N News Channel
01.2018 - 08.2022
- Responsible for news production, including research and topic development. Coordinated closely with the editing team to shape content. Delivered live news broadcasts and presented investigative reports.
Digital Journalist & Social Media Journalist
Minutouno.com
01.2015 - 01.2022
- Published and promoted breaking news across social media platforms, adapting website content for distribution on Twitter (414K followers) and Instagram (171K followers).
- Monitored real-time trends and audience response to inform story prioritization and coverage decisions.
- Writing investigative and breaking news stories; conducting interviews; verifying information; and monitoring social media to identify news and emerging trends.
Entertainment Digital News Editor and Writer
Ciudad.com, Clarin Media
04.2013 - 11.2015
- Oversaw entertainment news coverage, including story selection, article writing, editing, and front-page web curation.
- Conducted celebrity interviews and covered major cultural and media events.
- Edited and curated entertainment coverage for a high-traffic news website.
Education
PhD - Hispanic Literature
Tulane University
New Orleans, LA, USA01.2025
M.A. - Hispanic Literatures and Cultural Studies
Indiana University
Bloomington, USA01.2024
Diplomature - Human Rights
University of Buenos Aires (UBA) and The Peace and Justice Service of Argentina (SERPAJ)
Buenos Aires, Argentina01.2022
Bachelor's Degree - Social Communication Sciences
University of Buenos Aires
Buenos Aires, Argentina01.2018
Senior Journalism Technicians Training Course - undefined
Private Institute TEA
Buenos Aires, Argentina01.2010
Skills
- Digital Audience Strategy
- Analytical & Critical Media Content Analysis
- SEO Optimization
- Headline Writing Audience Engagement Homepage curation & content prioritization
- Audiovisual content for social media (Instagram, Twitter/X, TikTok), aligned with brand identity and target audience
- Digital Content Editing
- Newsroom Collaboration
- Strong skills in oral, audiovisual, and written communication
- Multimedia storytelling
- Facebook ads
- Web analytics
- Google analytics
- Google adwords
Timeline
Research Assistant
History Channel
07.2024 - 10.2024
Writer and Critic – Film and TV Reviews
iProfesional.com
04.2022 - 08.2022
Press & Digital Communications Manager
Fundación Planeta Vivo
01.2022 - Current
Television Journalist and Presenter
C5N News Channel
01.2018 - 08.2022
Digital Journalist & Social Media Journalist
Minutouno.com
01.2015 - 01.2022
Entertainment Digital News Editor and Writer
Ciudad.com, Clarin Media
04.2013 - 11.2015
Social Media Manager & Digital Audience Strategist
Department of Spanish & Portuguese – Tulane University
- 01.2025
M.A. - Hispanic Literatures and Cultural Studies
Indiana University
Diplomature - Human Rights
University of Buenos Aires (UBA) and The Peace and Justice Service of Argentina (SERPAJ)
Bachelor's Degree - Social Communication Sciences
University of Buenos Aires
Senior Journalism Technicians Training Course - undefined
Private Institute TEA
PhD - Hispanic Literature
Tulane University
Awards & Recognition
Qlanike Qla Orie Graduate Fellowship — Tulane University, Eoyang-Lee Fellowship — Indiana University, CAHI Graduate Conference Travel Award — Indiana University
Additional Experience
Assistant Instructor of Spanish — Indiana University; Tulane University