Nagireddy Gopu

SEO & Growth Marketing Achievements

Strategic SEO & UX Overhaul – R&D Tax Credit Service

• Achieved 157% YoY growth in clicks and 171% in impressions via targeted SEO content strategy and UX enhancements.
• Led cross-functional collaboration to revamp page layout, improve internal linking, and optimize on-page SEO based on user intent mapping and keyword clustering.

Lead Generation Breakthrough – R&D Tax Credit

• Delivered 143% YoY increase in organic traffic and 522% surge in leads by integrating SEO with CRO principles.
• Executed A/B testing for CTAs and content blocks, implemented schema markup, and enhanced page speed to drive conversions.

Rapid Growth – Section 174 Service Line

• Boosted traffic by 461% and doubled leads in 3 months through keyword optimization, content restructuring, and technical SEO audits.
• Developed pillar-cluster content models to improve crawl efficiency and indexation.

Targeted Execution – Section 179D Service Line

• Increased traffic by 38% in 3 months through focused keyword targeting and content refreshes.
• Conducted competitor gap analysis and implemented differentiation strategies to strengthen topical authority.

Site-Wide Performance Optimization

• Delivered a 6% increase in overall traffic and 8% growth in total leads by refining keyword strategy and updating high-impact content.
• Prioritized pages based on traffic potential and business value.

AI Overview Placement – Generative Search Optimization

• Secured Google SGE placement for core keywords (e.g., “R&D tax credit”) within 2 months by optimizing content structure, semantic relevance, and E-E-A-T signals.
• Focused on concise, authoritative content with schema and FAQs to align with AI-driven SERP features.

Core Responsibilities & Strategic Impact

• Designed and implemented advanced SEO strategies to drive sustainable organic growth, aligning with business goals and scaling acquisition in competitive markets.
• Led cross-functional teams to optimize website performance, ensure technical SEO compliance, and enhance UX through site audits and data-driven improvements.
• Partnered with product and engineering teams to embed SEO best practices into site architecture, navigation, and feature rollouts for scalability and performance.
• Developed and executed content marketing plans tailored for the US market, targeting high-intent keywords to boost brand visibility and domain authority.
• Collaborated with external agencies to align paid campaign (Goggle ads, LinkedIn Ads) execution with business goals, regularly auditing performance and adjusting bidding strategies, ad copy, and landing pages to improve ROI.
• Conducted market and competitor analysis to uncover strategic opportunities, positioning the startup as a category leader through forward-thinking SEO solutions.
• Applied CRO techniques including A/B testing and personalized landing page optimization to improve conversion rates and maximize acquisition and retention.
• Oversaw multiple growth initiatives, delivering regular performance reports on acquisition, retention, and conversion metrics to inform future strategy.
• Implemented and optimized GA4 tracking setups, including custom events, conversions, and user properties to support business analytics.
• Managed and maintained GTM containers with precise configuration of tags, triggers, and variables for seamless data collection.
• Conducted regular audits and debugging to ensure data accuracy, integrity, and alignment with business KPIs.
• Collaborated with cross-functional teams to translate business requirements into actionable tracking strategies.
• Delivered insightful reports and dashboards using GA4 data to drive data-informed decision-making across teams.

• Managing a team of 5 SEO experts
• Handling large E-comm website having 400K+ SEO pages with different vertical's like parking, car wash, insurance
• Have an achievement of Improving website traffic from 300K to 2M by scaling the content strategy.
• Improved CTR by 50% within 8 Months using schema markup implementations.
• Have an achievement of Increased SEO revenue from $200k - $700K in 2 years
• Reporting on SEO performance like keyword rankings, traffic, revenue and conversion rates weekly/monthly basis by using GA4 and looker studio dashboards.
• Implemented programmatic SEO for to scale the SEO traffic and revenue.
• Developing and implementing effective short term and long-term search engine optimization (SEO) strategies
• Co-ordinate with design and product teams to build perfect SEO landing pages
• Guide content teams through keyword research and ensure content relevance. They may also optimize paid search copy and landing pages.
• Collaborate closely with the development team to implement and experiment with the latest SEO best practices and address complex technical issues affecting search performance.
• Optimize the content of landing pages, blogs and websites
• Collaborate seamlessly with cross-functional teams, including marketing, content, and development, ensuring a holistic approach to SEO that aligns with the broader business strategy.
• Coordinate with SEM team to optimize landing pages to improve quality scores of SEM keywords
• Stay at the forefront of industry trends, regularly updating strategies to align with the latest search engine algorithm updates and emerging technologies in the fast-paced SEO landscape.

• Handling the all SEO works for the clients
• On-page, Off- page optimization, Solving Technical Errors
• Checking indexing status and optimize visibility of websites by webmaster tool
• Monitoring changes to the website in the SERPs of major search engines
• Improving and taking care of the keyword positions of the clients
• Doing the SEO audit for new clients
• Google analytics & Webmaster tools setup for clients
• Set-up Tags (Google Analytics, AdWords, Facebook Pixel, etc..) through Google tag manager (GTM)
• Prepare PPC budget estimations for new clients
• Facebook Paid Marketing for Clients and improving more brand awareness and set up lead generation campaigns
• Handing the clients Google Ads campaigns
• Optimizing the campaigns to improve Quality Score, CTR, Conversion Rates and Cost per Acquisition
• Landing Page Analysis and Setting up the Campaigns/Ad groups/Keywords/Ads
• Landing page optimization
• Create and optimizing display network campaigns and find the better placements for showing display ads
• Set up YouTube marketing campaign
• Preparing Re-Marketing Campaigns
• Set-up remarketing campaigns for achieving the client's goals
• Identify profitable keywords using various tools
• Prepare Ad copies for High CTR and Conversion rate
• Analyze the competitors on a regular basis and revise campaign strategy
• Prepare monthly performance reports for clients through Google Data Studio & SEMRush
• Preparing Traffic reports using Google Analytical tools.

• Defining & Implementation of SEO/SEM/Content strategies
• Handling team of 4+ members
• Lead Generation, Market Research (B2B), Campaign Management, Process Optimization & Implementation
• Team strategy building on Market Research Reports selection for promotion
• Managing Email Marketing Activities & Quality Check
• Tracking Performance Insights through Google Analytics & Google Tag Manager
• Analytics & Reporting, ROI Marketing & Reputation Management
• Responsible for activities such as SEO, SEM, Email Marketing & Lead Generation
• Planning & strategy development for activities to boost leads (Organic & Paid) through targeted audience
• Preparing Weekly & monthly reports to review performance
• Competitor analysis for Paid campaign, social media & organic results.