Naheed
Consumer Retail Marketing
Doha,Qatar
Summary
Qualified Marketing Executive with 30 years of experience in consumer retail marketing across global markets in both acquisition and retention strategies.
Overview
29
29
years of professional experience
Work History
Chief Marketing Officer
Cornerstone Brands
01.2024 - 01.2026
- Execution: Manage 65+Team across 4 unique home and apparel brands to drive topline revenue and profit
- Execution: Centralize team/resources/contracts to create economies of scale. Reallocate investment decisions to higher returning opportunities
- Strategic: Align customer acquisition and retention tactics to coordinate with brand values
Chief Marketing & Merchandise Officer
FULLBEAUTY Brands
01.2023 - 01.2024
- Develop new product extensions for winning lines for new season collections for home and apparel. Grow topline revenue
- Plan budgets for new year and develop 3 year plan
- Develop seasonal activation campaigns to drive new customer volume to grow file size. Increase purchases of customers on file to increase retention rates.
Vice President Customer Experience & Marketing
Boxed
01.2022 - 01.2023
- Led cross-functional teams to develop new customer journeys to reduce abandonment and increase purchase ratio in both acquisition and retention rates.
- Implemented data-driven decision-making frameworks to optimize increase in loyalty club membership sign up and increase instances of FMCG subscribed.
Chief Marketing Officer
Edible Arrangements
01.2019 - 01.2021
- Developed and executed comprehensive digital marketing strategies to enhance brand visibility.
- Enhanced customer engagement through innovative content creation across multiple channels.
- Identified low-cost opportunities to increase visibility and drive traffic.
- Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
- Championed customer-centric approaches to improve overall satisfaction levels and foster brand loyalty among target audience segments.
Vice President of Marketing
FULLBEAUTY Brands
01.2007 - 01.2019
- Developed and executed comprehensive marketing strategies to enhance brand visibility across multiple channels.
- Led cross-functional teams to implement data-driven campaigns, improving customer engagement and retention efforts.
- Oversaw market research initiatives to identify trends, driving informed decisions on product positioning and messaging.
- Implemented innovative digital marketing solutions, increasing online presence and optimizing user experience on company platforms.
Various Marketing Roles
Consumer Retail Focused
01.1997 - 01.2007
Education
Bachelor of Arts -
Business Management
University Bradford06-2000
Skills
- Creative thinking
- Digital marketing
- CRM management
- Merchandising strategies
- Talent acquisition
- Strategic marketing
- Product positioning
- Promotional campaigns
- Vendor management
- Analytical thinking
Timeline
Chief Marketing Officer
Cornerstone Brands
01.2024 - 01.2026
Chief Marketing & Merchandise Officer
FULLBEAUTY Brands
01.2023 - 01.2024
Vice President Customer Experience & Marketing
Boxed
01.2022 - 01.2023
Chief Marketing Officer
Edible Arrangements
01.2019 - 01.2021
Vice President of Marketing
FULLBEAUTY Brands
01.2007 - 01.2019
Various Marketing Roles
Consumer Retail Focused
01.1997 - 01.2007
Bachelor of Arts -
Business Management