NAJANA'E STARKEY
Fayetteville,NC
Summary
Strategic Outbound Business Development Representative with expertise in prospecting and consultative selling. Leverages CRM tools and multi-channel outreach to enhance pipeline growth. Develops business initiatives and collaborates effectively with cross-functional teams to qualify leads and drive solution-based selling.
Overview
1
1
Certification
4
4
years of professional experience
Work History
Founding Business Development Representative
Avalon Document Service
Fayetteville, NC
03.2026 - Current
- Built and optimized outbound sales infrastructure, creating multi-touch email, phone, and LinkedIn sequences, messaging frameworks, and prospecting strategies that established scalable outbound motion.
- Partnered with Sales Enablement, Marketing, and Account Executives to develop talk tracks, objection-handling guides, campaign messaging, and lead handoff processes that enhanced prospect engagement and sales alignment.
- Drove strategic outbound prospecting by identifying target accounts, refining ICP and persona-based messaging, and testing outreach strategies, providing frontline customer insights that shaped go-to-market and enablement initiatives.
Outbound Business Development Representative
CARET Legal
10.2024 - 02.2026
- Built and executed a full outbound strategy tailored to law firms, focusing on efficient cadence creation, messaging, and targeting.
- Managed outreach across multiple channels (calls, email, LinkedIn) using data-driven approaches to boost engagement and pipeline growth.
- Partnered with marketing and enablement to develop campaigns that increased ABA Conference show rates by 15% YoY.
- Supported inbound-to-outbound integration, improving qualification and alignment between marketing and sales efforts.
- Remote
Business Development Representative
Supplier.io
07.2023 - 10.2024
- Generated over $300K in new pipeline through outbound prospecting to supplier diversity and procurement leaders.
- Utilized HubSpot CRM to manage outreach cadences, track prospecting activity, and maintain accurate data for reliable sales forecasting.
- Partnered with marketing to align outreach campaigns with audience needs, increasing response rates and discovery calls booked.
- Executed high-volume outreach with 100+ outbound calls per day, enhancing lead generation efforts.
- Worked remotely to manage tasks and collaborate with team members.
Inbound Sales Development Representative
Icims
02.2022 - 11.2022
- Secured $550K+ in influenced sales pipeline by identifying prospect needs and aligning solutions through consultative outreach.
- Managed a hybrid inbound/outbound role, qualifying and nurturing HR tech leads for enterprise-level accounts.
- Maintained sub-4-hour response time on all inbound inquiries while exceeding outreach KPIs.
- Coordinated closely with 10+ AEs, scheduling discovery calls and maintaining engagement with multiple stakeholders.
- Remote
Education
Bachelor of Science (B.S.) -
Fayetteville State University
Skills
- Outbound prospecting
- Cold calling
- Lead qualification
- Pipeline generation
- Outreach
- Solution-based selling
- Consultative selling
- Account development
- HubSpot CRM
- Salesloft
- LinkedIn Sales Navigator
- CRM management
- SaaS industry knowledge
Certification
- Certified Data Analyst
- HubSpot Sales Software Certified
Timeline
Founding Business Development Representative
Avalon Document Service
03.2026 - Current
Outbound Business Development Representative
CARET Legal
10.2024 - 02.2026
Business Development Representative
Supplier.io
07.2023 - 10.2024
Inbound Sales Development Representative
Icims
02.2022 - 11.2022
Bachelor of Science (B.S.) -
Fayetteville State University