Nancy Zeman
Ansonville,NC
Summary
Accomplished Publisher/Editor-in-Chief and Marketing Director with a proven track record at Chick-fil-A and Prairie Beacon LLC. Expertise in content strategy development and partnership building has driven significant brand recognition and revenue growth through innovative marketing campaigns. Demonstrated leadership in editorial and marketing initiatives showcases a blend of creativity and strategic thinking, contributing to overall organizational success.
Overview
23
23
years of professional experience
Work History
Publisher/Editor-in-Chief
Prairie Beacon LLC DBA The Prairie Press
Paris, IL
09.2014 - 06.2023
- Oversaw circulation through print, email and social media distribution.
- Reviewed advertising campaigns to maximize effectiveness of promotion efforts.
- Typed text and selected size and style of type, column width, and appropriate spacing for printed materials.
- Oversaw layout design process including placement of photos, headlines, captions.
- Held weekly editorial meetings to generate publication ideas and review staff recommendations.
- Assigned reporters to cover newsworthy events or topics.
- Edited stories for grammar, spelling, punctuation, clarity, and readability.
- Managed daily workflow of editorial staff to meet deadlines.
- Wrote stories, articles, or newsletters for publication.
- Ensured that all published material met standards of journalistic integrity.
Marketing Director
Chick-fil-A
Myrtle Beach, NC
05.2012 - 12.2013
- Created content for website, social media, email newsletters, brochures, flyers and other collateral.
- Oversaw the development and management of the company's website, ensuring it serves as an effective digital marketing tool.
- Supervised creation of marketing materials and collateral.
- Led development and execution of comprehensive marketing strategies to enhance brand recognition and drive revenue growth.
Restaurant Marketing Director
Chick-fil-A
Pooler, GA
02.2010 - 05.2012
- Worked to establish and obtain a social media presence.
- Networked with businesses, medical offices, schools, and churches for sales for special events and luncheons.
- Implemented customer loyalty programs that increased repeat business.
- Oversaw the development and management of the company's website, ensuring it serves as an effective digital marketing tool.
National Marketing Director/Partner
Homefront with Don Zeman LLC
Savannah , GA
02.2000 - 03.2008
- Cultivated business partnerships to build lasting relationships with internal and external parties.
- Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
- Monitored competitors' activities to stay ahead in the market.
- Coordinated internal communications to ensure all staff are informed of marketing initiatives and their role in their success.
- Maintained up-to-date knowledge of industry trends and best practices.
- Prepared marketing campaign budgets with finance personnel.
- Planned and produced highly effective experiential marketing events.
Education
Bachelor of Science - English/Journalism/Public Relations
Indiana State University
Terre Haute, IN05-1977
Skills
- Marketing campaigns
- Content strategy development
- Partnership building
- Message management
- Media relations
- Proposal coordination
- Advertising campaigns
- Influencer partnerships
- Market planning and execution
Affiliations
- Co-founder of Paris Community Theater and Paris High School Athletic Hall of Farm
- Member of Paris Center of Fine Arts
- Middle school and high school drama director for 17 years
- Founder of The Prairie Press, weekly newspaper
- Member of the Indiana State University Alumni Board
Accomplishments
- Paris Citizen of the Year 2015
- First place in Illinois Press Association Agriculture journalism 2015
Timeline
Publisher/Editor-in-Chief
Prairie Beacon LLC DBA The Prairie Press
09.2014 - 06.2023
Marketing Director
Chick-fil-A
05.2012 - 12.2013
Restaurant Marketing Director
Chick-fil-A
02.2010 - 05.2012
National Marketing Director/Partner
Homefront with Don Zeman LLC
02.2000 - 03.2008
Bachelor of Science - English/Journalism/Public Relations
Indiana State University
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