NAOMI HERMENEGILDO MELO
North Bethesda,Maryland
Summary
Communication Studies student and experienced leasing professional with hands-on experience creating social media content, digital flyers, reels, and resident-event promotions. Skilled in Canva, Adobe Premiere Pro, CapCut, content strategy, and CRM platforms. Increased social media and event engagement by 40% through promotional content while managing resident communication and leasing priorities in fast-paced environments.
Overview
3
3
Languages
1
1
Certification
7
7
years of professional experience
Work History
Sales and Leasing Consultant
Sentinel Real Estate Corporation
Potomac, Maryland
06.2026 - Current
- Support leasing and resident relations for a 297-unit residential community by responding to inquiries, conducting property tours, and providing timely follow-up.
- Guide prospective residents through the leasing process, from initial inquiry and property tour through application, documentation, and lease execution.
- Encourage qualified prospects to submit applications by explaining apartment features, availability, pricing, and community amenities.
- Maintain accurate prospect and resident records in property-management and customer relationship management systems.
- Coordinate communication among prospective residents, current residents, management, and maintenance to resolve concerns and provide updates.
- Plan and promote resident events by coordinating communications, refreshments, activities, contests, and vendor arrangements to encourage community engagement.
- Coordinate move-ins by reviewing required documents, communicating arrival details, and helping ensure apartments are ready for occupancy.
Sales and Marketing Consultant
Bozzuto Management Company
North Bethesda, Maryland
10.2023 - 06.2026
- Increased social media and resident-event engagement by 40% by creating digital flyers, reels, and promotional content.
- Managed the property’s presence across Instagram, TikTok, and Facebook by planning weekly content and promotional campaigns.
- Filmed, edited, and published short-form videos using Canva and Adobe Premiere Pro to increase online traffic and audience engagement.
- Planned and coordinated resident events, including scheduling, communications, promotions, and vendor partnerships, to encourage attendance and resident engagement.
- Generated leasing leads for a 330-unit residential community through digital content, prospect follow-up, property tours, and CRM management using Hyly and Yardi.
- Processed applications and leasing documents, coordinated move-ins, and communicated availability and pricing information to prospective residents.
- Recognized as a top sales achiever in June and July and ranked fourth companywide in October.
- Recognized as a companywide Social Media Star for creating engaging promotional content.
Leasing Consultant
Foulger-Pratt
North Bethesda, Maryland
08.2023 - 10.2023
- Conducted property tours for prospective residents and answered inquiries.
- Processed applications, collected required documentation, verified income/rental history, and prepared lease files for move-in.
- Prepared lease agreements, collected security deposits and rent payments from tenants.
- Developed strong CRM confidence.
- Handled incoming calls regarding availability of units, pricing information and other inquiries.
- Coordinated move-ins, prepared welcome packets, and ensured units were ready for resident arrival.
Concierge
Foulger-Pratt
North Bethesda, Maryland
08.2022 - 08.2023
- Managed front desk operations, serving as the primary point of contact for residents, prospects, vendors, and visitors.
- Coordinated package logistics and notifications using Luxer and CRM systems, ensuring secure and efficient deliveries.
- Handled amenity and club room reservations, access control, and resident inquiries while maintaining accurate digital records.
- Assisted leasing and marketing teams with event logistics, vendor coordination, and resident communication.
- Supported digital communication by sending resident announcements, updating CRM, and entering service requests.
Beauty Advisor
Ulta Beauty
Silver Spring, Maryland
08.2021 - 08.2022
- Delivered personalized product recommendations for skincare, cosmetics, and haircare, enhancing customer satisfaction and repeat sales.
- Promoted Ulta's loyalty and credit card programs, consistently increasing sign-ups and rewards participation.
- Assisted customers with shade matching, product education, and retail purchases to elevate the shopping experience.
- Handled front-of-store operations including transactions, online order pickups, and appointment scheduling.
- Supported merchandising by restocking inventory and maintaining an organized and visually appealing sales floor.
Office Assistant
RSO INC
Silver Spring, Maryland
12.2019 - 12.2019
- Managed front desk operations including answering phone calls, greeting visitors, and scheduling appointments.
- Maintained organized digital and paper filing systems to ensure quick access to records and documentation.
- Entered data with accuracy and updated office logs, spreadsheets, and calendars as needed.
- Assisted with administrative tasks such as scanning, copying, preparing documents, and handling inbound/outbound mail.
- Monitored office inventory and supplies, placing orders and coordinating with vendors when stock was low.
Education
Bachelor of Arts - In Communications Studies
University of Maryland Global Campus
Hyattsville, MD12-2026
Associate Degree - In Communication Studies
Montgomery College
Rockville, MD05-2024
Skills
- Social Media Management
- Content Strategy
- Graphic Design
- Video Editing
- Canva
- Adobe Premiere Pro
- CapCut
- CRM Platforms: Hyly, Yardi, Reputation
- Microsoft Office: Word, Excel, PowerPoint
Relevant Testimonal
“Naomi consistently demonstrated creativity, professionalism, and strong communication skills in her leasing, marketing, and interactions with residents.”
— Morgan Lopez, Property Manager
Certification
- Digital Marketing Certificate, University of Maryland Global Campus — Expected December 2026
- Email Marketing Certification, HubSpot Academy—Valid March 2026–March 2028
Languages
English
Native/ Bilingual
Portuguese
Limited
Spanish
Elementary
Timeline
Sales and Leasing Consultant
Sentinel Real Estate Corporation
06.2026 - Current
Sales and Marketing Consultant
Bozzuto Management Company
10.2023 - 06.2026
Leasing Consultant
Foulger-Pratt
08.2023 - 10.2023
Concierge
Foulger-Pratt
08.2022 - 08.2023
Beauty Advisor
Ulta Beauty
08.2021 - 08.2022
Office Assistant
RSO INC
12.2019 - 12.2019
Bachelor of Arts - In Communications Studies
University of Maryland Global Campus
Associate Degree - In Communication Studies
Montgomery College