College Leap National Business Plan Competition 08/2020 to 12/2020 Co. Founder and Chief Operating Officer of PetMe
Designed and proposed a business model, plan, and strategies that would maximize profit reasonably and ethically.
Conducted surveys among local communities in San Jose to identify a potential target market and market segmentation.
Set comprehensive goals for performance and growth of the business plan, analyzed and interpreted data to evaluate efficiency and effectiveness.
Awards: Final-Round 2nd Place and Best Elevator Pitch
Overview
3
3
years of professional experience
Work History
Marketing and Advertising Intern
Adsrus LLC
04.2022 - 08.2022
Spearheaded advertising campaign reaching 60,000 users in five months across three social media platforms
Conducted daily information intake of internet search trends in collaboration with the market research team to analyze competitors and target audience
Compiled consumer stimulant materials and designed advertisement posters for publication, as well as reviewed performance of past publications.
Identified appropriate marketing channels and target customers for campaigns.
Hotel Operation and Marketing Assistant Manager
Maladee Rendezvous Hotel
05.2021 - 09.2021
Assisted in everyday operations, led new employee orientation, and oversaw event setup and logistics for conferences and weddings
Constructed maximizing revenue marketing strategies that suits brand standards and built brand awareness for the hotel on a national scale
Monitored customer reviews on websites and social media, identified areas of strengths and weaknesses, and drafted quarterly performance reviews.
Handled guest complaints and offered complimentary services to maintain high guest satisfaction rates.
Concierge and Guest Services Agent
The Grand Napat
06.2019 - 09.2020
Planned and advised client travel itineraries in partnership with local tourism agencies, tailored to specific guest inclinations and interests
Registered guests check in and out of the hotel by confirming reservation information including selection of rooms, room rate, coding electronic keys, and promoting travel and transportation programs
Received international guests at the hotel front desk and restaurant with foreign language assistance
Handled payment processing, addressed daily and special guest inquiries, and oversaw housekeeping teams.
VP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global GroupVP OF CREATIVE DEVELOPMENT/Lead Copywriter at Critical Content/SK Global Group