Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Nash Maple

Birmingham

Summary

Digital Marketing professional based in Birmingham, AL with experience as an Activation Strategist Assistant at Martin Retail Group (MRG). Graduated from the University of Alabama at Birmingham (UAB) with a degree in Digital Marketing and an Associates in Science. Dedicated to pursuing a successful career in the industry with a passion for data analytics and SEO. Constantly seeking opportunities to leverage knowledge and drive impactful results.

Overview

1
1
year of professional experience
1
1
Certification

Work History

Activation Strategist

Martin Retail Group
09.2024 - Current
  • Support the Programmatic Trading for the entire North Central Region
  • Review and document buy orders received from the Media Team.
  • Collaboration with various internal and external teams to verify timely creative swaps
  • Communicate Insertion Order revision needs to the Media Team
  • Monitor campaign performance per associated KPI’s and manage daily spend, budgets, targeting and optimizations of media running through DSPs
  • Identify and communicate pacing issues for campaigns across all tactics
  • Continue strengthening education of DSPs and tactics available for LMAs
  • Assemble reports and presentations

Digital Marketing Intern

RxBenefits
01.2024 - 08.2024
  • Tracked and updated Essential Keywords using SEMrush
  • Researched competitor trends and interpreted findings to report conclusions to supervisors.
  • Helped repurpose RxBenefits Podcast episodes into shorter form content
  • Prepared weekly updates and reports to track growth and success rates of marketing campaigns.
  • Tracked and analyzed web analytics to recommend proactive adjustments to strategies.

Education

Bachelors of Science - Digital Marketing

University Of Alabama At Birmingham
Birmingham, AL
04.2024

Associate of Science - Marketing

Jefferson State Community College
Birmingham, AL
05-2022

Skills

  • Microsoft Excel
  • Google Ads
  • The Trade Desk
  • DV360
  • Media Strategy
  • Search Engine Marketing (SEM)
  • Microsoft Office
  • Mediaocean Platform
  • Marketing
  • Paid Media Advertising
  • Advertising
  • Marketing Campaign Management

Certification

  • Keyword Research Course, SEMrush, 03/24
  • SEO Principles, SEMrush, 03/24

Timeline

Activation Strategist

Martin Retail Group
09.2024 - Current

Digital Marketing Intern

RxBenefits
01.2024 - 08.2024

Bachelors of Science - Digital Marketing

University Of Alabama At Birmingham

Associate of Science - Marketing

Jefferson State Community College

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Nash Maple