Natalia Rivera

• Manage and oversee Shopify-focused web design and SEO projects, ensuring timely completion and alignment with client goals.
• Serve as the primary point of contact for 35+ clients, maintaining clear communication and managing expectations.
• Collaborate with designers, developers, and marketing teams to keep projects organized and progressing efficiently.
• Generate and analyze monthly marketing reports using analytics tools to inform ongoing client strategies.
• Utilize ActiveCollab and G Suite products daily to track tasks, monitor project timelines, and streamline workflows.
• Co-developed an AI-driven project management guide to improve efficiency and provide support for complex tasks.
• Continuously refine internal processes to enhance productivity, reduce bottlenecks, and optimize project delivery.

• Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
• Recommended changes to content and linking to improve SEO positions for target keywords.
• Discovered quality backlinks to increase site's amount of referring domains.
• Researched and analyzed competitor website and advertising links to gain insight into new strategies.
• Completed keyword research and analyzed competitor SEO and social campaigns to identify gaps and opportunities.
• Developed content marketing strategies to improve visibility and organic search traffic.
• Devised effective link-building campaigns to increase domain authority.

• Managed university outreach and communications to promote company scholarship program, increasing applications from 67 to 300+ (+348% YoY).

• Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
• Managed digital projects from initial concept through final implementation and live monitoring.
• Generated reports to monitor and analyze website performance, measuring search engine ranking, click-through-rate, and domain authority.
• Developed creative content and promotional materials based on specific brand or campaign requirements.
• Digital sales monthly goal setting.
• Created content strategies for digital media.
• Collected and analyzed Web metrics such as visits, time on site and page views per visit.

• Developed, planned, and prepared lesson plans and materials for classroom activities.
• Maintained appearance, cleanliness, and safe environment of classroom.
• Reported academic progress and classroom documentation; communication to parents, attendance reports, and developmental/ academic testing reports.
• Implemented crisis and behavioral interventions to manage complex cases.

• Contributed to mock-ups, email campaigns, and social media content.
• Performed market analysis and researched latest trends.
• Modernized web pages and updated social media presence as part of comprehensive strategies to enhance customer engagement.
• Generated marketing campaign recaps and reports for senior marketing team.
• Practiced search engine optimization to assist brand awareness efforts.