NATALIE CONNER
Banana Republic
SAN FRANCISCO,CA
14
years of professional experience
Strategic Senior Visual Merchandising Manager with a strong background in enhancing brand visibility and customer engagement. Expertise in developing compelling in-store displays and effective layouts that elevate product appeal and drive sales. Focused on team collaboration and adapting to retail trends while ensuring clear communication across functions.
Work History
Senior Visual Merchandising Manager- Women's
2 Years 9 Months- Led seasonal floor set execution, aligned product placement with Banana Republic visual directives and brand storytelling.
- Led the successful execution of multiple seasonal floor sets, ensuring timely completion and and communication to field partners.
- Collaborated with cross-functional teams on seasonal merchandise flows, key product launches, and high-impact selling areas.
- Led the visual merchandising direction for 2 successful high-profile collaborations including-influencing assortment, creating distinct disruptive presentations, and ensuring seamless field execution.
- Trained and coached junior associates on merchandising standards, fixture placement, visual best practices, helping them develop their visual merchandising skills and advance within the company hierarchy.
- Continuously researched industry trends and competitor strategies, incorporating relevant elements into visual merchandising plans for competitive advantage.
- Collaborated with cross-functional teams to develop cohesive visual merchandising plans that aligned with overall company objectives.
- Oversaw visual merchandising for new store openings and store collateral change-outs.
- Led the graphic design team and collaborated to update the look and feel of visual merchandising publications to better target specific audiences.
Visual Merchandising Manager
1 Year 10 Months- Implemented monthly store sets ensuring brand standards and strategies were accurately documented and communicated to field partners.
- Sample manddagement of both apparel an accessories for women's division, including managing missing and ever changing sample workload.
- Adapted quickly to changing trends within the retail industry, embracing new methods when necessary while maintaining consistent results in sales performance metrics.
- Collaborated with cross-functional partners on quarterly adoption process ensuring any new brand initiatives were implemented in upcoming store sets.
- Trained field associates on visual guidelines, display maintenance, and replenishment expectations.
- Trained and mentored junior staff members on visual merchandising best practices, improving overall team performance.
- Oversaw women's visual merchandising for new store openings and seasonal must win store work throughs.
ASSISTANT VISUAL MANAGER-POTTERY BARN KIDS
2 Years 5 Months- Create all seasonal, inspirational floor-sets and props for compelling customer in store experience
- Collaborate with Product Design + Merchants for pre-season milestone set ups
- Partner with cross functional partners for clear assortment destinations, ensuring clear direction to field teams
- Produced and edited seasonal visual books for store presentations.
- + weekly visual updates for 50 stores. Reduced production timeline for added efficiency and faster turnaround.
- Sourced, purchased, and distributed seasonal and flagship props for window displays, enhancing customer engagement and brand visibility.
- Management of contractors in multi showroom setups, aiding in fast and efficient use of space and resources
SENIOR ASSOCIATE VISUAL MANAGER-WOMENS
1 Year 1 Month- Created monthly and seasonal store sets, mannequins, and displays to enhance customer engagement
- Present the line and placement to leadership team during milestone sign-offs
- Partner with cross functional partners for clear assortment destinations, ensuring clear direction to field teams
- Managed sample coordinators, ensuring accuracy and currency of all samples.
SENIOR ASSOCIATE VISUAL MANAGER-KIDS
3 Years 10 Months- Created monthly and seasonal store sets, mannequins, and displays to enhance customer experience
- Create all monthly/seasonal store sets, mannequins, and displays for compelling customer experience
- Collaborated with cross-functional partners to establish clear assortment destinations and guide field teams
- Partner with cross functional partners for clear assortment destinations, insuring clear direction to field teams
- Managed Boys department during quarterly adoption setups, ensuring effective execution of visual merchandising.
MERCHANDISE ASSISTANT-WOMENS
2 Years 2 Months- Sample Maintenance- keep samples organized, track new items, weekly ranking, rack checks, and ensure samples are correct and up to date
- Supported development and upkeep of ACT and Prompt for current and upcoming seasons
- Contributed to visual and merchandising seasonal meetings and managed seasonal sample passes for visual
Education
B.A. - Communications
Skills
Merchandise presentation
Visual storytelling
Visual merchandising strategy
Trend forecasting
Store layout design
Market analysis
Public speaking
Team Management
Presentation/Public Speaking
Interests
Tech enthusiast
passionate about exploring the latest advancements and innovations.
Interior Design- the need for beauty in all spaces
Live Music- passionate about the importance of concerts and music festivals
Timeline
Senior Visual Merchandising Manager- Women's
Banana Republic
01.2024 - CurrentRead More
Visual Merchandising Manager
Banana Republic Women's
03.2022 - 01.2024Read More
ASSISTANT VISUAL MANAGER-POTTERY BARN KIDS
William Sonoma Inc.
10.2019 - 03.2022Read More
SENIOR ASSOCIATE VISUAL MANAGER-WOMENS
Old Navy
09.2018 - 10.2019Read More
SENIOR ASSOCIATE VISUAL MANAGER-KIDS
Old Navy
11.2014 - 09.2018Read More
MERCHANDISE ASSISTANT-WOMENS
Old Navy
09.2012 - 11.2014Read More
SAN FRANCISCO STATE UNIVERSITY
B.A. from Communications
Read More