Andrea Graham
Summary
Senior Visual Merchandising Manager with proven success in enhancing customer engagement and driving sales growth through innovative visual strategies at Bloomingdale's. Expertise in space planning, trend forecasting, and brand enhancement, leading to increased market presence. Recognized for high productivity and efficiency in project execution, fostering effective teamwork and communication. Strong adaptability and problem-solving skills contribute to successful project outcomes.
Overview
30
30
years of professional experience
Work History
Senior Visual Merchandising Manager
Bloomingdale's Department Store
New York
02.2025 - Current
- Orchestrated comprehensive visual merchandising strategy across a major department store chain, boosting customer traffic and sales volume.
- Tracked performance metrics to evaluate visual merchandising impact against budgeted goals.
- Developed & Hired staff responsible for window displays and visual merchandising campaigns.
- Developed and implemented innovative visual merchandising strategies to drive sales and improve customer experience.
- Collaborated with the marketing team to create in-store visuals aligned with corporate messaging.
- Produced detailed plans outlining weekly tasks for various visual merchandising projects.
- Reviewed invoices for supplies used in store setups to ensure budget compliance.
- Designed layouts and floor plan enhancing overall aesthetics.
Visual Merchandising & Operations Management
Bloomingdale's
New York
03.2019 - 02.2025
- Designed impactful visual presentations and shop layouts in collaboration with the Creative Department and vendors.
- Recruited and developed a team of visual merchandisers and stylists to elevate brand standards.
- Managed assortment and inventory control in partnership with the Central Office buying team.
- Directed project management across operations, inventory, marketing, and creative installations.
- Coordinated the execution of store renovations alongside store design teams.
- Planned and directed merchandise installations for diverse departments, including women's, men's, Accessories and fine jewelry.
- Utilized software tools to streamline processes and improve operational efficiency.
Visual Manager
Victoria Secret
New York
12.2017 - 03.2019
- Collaborated with the Creative Director to enhance visual merchandising and designs for lingerie and beauty.
- Elevated store planograms by interpreting brand directives effectively.
- Recruited and managed visual team, focusing on merchandising strategies and styling techniques.
- Partnered with business managers to drive sales through targeted initiatives.
- Directed all project installations and processes related to beauty and lingerie.
Visual Co Manager
Ann Taylor, ANN INC.
New York
06.2015 - 10.2017
- Collaborated with Corporate Creative Team on visual merchandising and design directives for showrooms and in-store displays.
- Led remodeling initiatives with Design Department to enhance store and brand aesthetics.
- Recruited, trained, and managed teams of 10 to 50 employees to optimize performance.
- Mapped planograms and fixture layouts to facilitate new product installations.
- Developed PowerPoint presentations for visual merchandising store set guides.
- Conducted corporate presentations focused on merchandising strategies and product knowledge.
Merchandise Presentation Manager
Banana Republic
New York
09.2006 - 06.2015
- Communicated seasonal concepts through visual presentations to meet brand objectives.
- Collaborated with Creative Departments to align merchandising strategies effectively.
- Trained staff on visual merchandising and styling techniques to enhance client experience.
- Managed client experience initiatives, educating teams on selling strategies.
- Participated in new store openings and remodels throughout NYC.
Visual Merchandising & Window Display
Bergdorf Goodman
New York
09.2005 - 09.2006
- Designed and created props for Fifth Avenue Men's Store window displays.
- Developed visual merchandising floor sets for Home Goods and Decorative.
- Styled props to enhance both window displays and in-store presentations.
Prop Design & Project Management
Special Projects
New York
10.1999 - 09.2005
- Developed props that featured prominently in Time Warner advertisements.
- Designed a scenic background for HBO's 'Sex and the City'.
- Created illustrations for MTV Networks' Nickelodeon game show.
- Invented distinctive NYC window displays for Bed Bath & Beyond and Fish's Eddie.
- Constructed set for Bravo's 'Queer Eye' reality TV show.
- Directed corporate holiday installations at Empire State Building and hotel lobbies in NYC.
Window Display Designer
Daffy's
New York
06.1995 - 10.1999
- Designed award-winning window displays featured in industry publications.
- Oversaw merchandise selection and mannequin styling to enhance visual appeal.
- Managed staff development in a design studio for prop making and styling excellence.
- Coordinated installation of window displays for flagship locations in NYC.
Education
Bachelor of Fine Arts - Illustration
Parsons School of Design
New York, NYAssociate of Arts - Fine Art
John Abbott College
otherCertificate - Graphic and Digital Design
Wilmington University
New Castle, DESkills
- Visual merchandising
- Project management
- Team building
- Budget oversight
- Inventory management
- Customer experience
- Cross-functional collaboration
- Store layout design
- Merchandise presentation
- Window displays
- Visual storytelling
- Mac platforms: Adobe Photoshop, Illustrator, and InDesign
- Microsoft Office Suite: Outlook, PowerPoint, Word, Excel, and Teams
Accomplishments
- Bloomingdale's- NYC Trade Area Kick Off- "Who made It Happen" 8.18.2021
References
References available upon request.
Timeline
Senior Visual Merchandising Manager
Bloomingdale's Department Store
02.2025 - Current
Visual Merchandising & Operations Management
Bloomingdale's
03.2019 - 02.2025
Visual Manager
Victoria Secret
12.2017 - 03.2019
Visual Co Manager
Ann Taylor, ANN INC.
06.2015 - 10.2017
Merchandise Presentation Manager
Banana Republic
09.2006 - 06.2015
Visual Merchandising & Window Display
Bergdorf Goodman
09.2005 - 09.2006
Prop Design & Project Management
Special Projects
10.1999 - 09.2005
Window Display Designer
Daffy's
06.1995 - 10.1999
Bachelor of Fine Arts - Illustration
Parsons School of Design
Associate of Arts - Fine Art
John Abbott College
Certificate - Graphic and Digital Design
Wilmington University
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