
Creative and commercially driven visual merchandising leader with 18 years shaping brand experience and driving sales in high volume retail. Blends trend insight, storytelling, and space planning to create compelling customer journeys that convert. Proven success directing seasonal campaigns, store openings and transitions, and cross-functional projects while developing high-performing teams and elevating standards. Recognized for innovative problem-solving, strong leadership, and turning strategic vision into engaging on-brand experiences.
Received the Erling Persson Award for Creative Excellence in visual merchandising. - Selected for Soho Lab Store to pilot future merchandising concepts. -Led visual strategy for a fifteen million dollar flagship, driving commercial results and brand standards. - Recognized for developing high-performing teams and elevating execution standards.