Natalie Fernandez

• Issue Contracts and Proposals to clients.
• Develop and maintain strong relationships with corporate clients to enhance customer loyalty.
• Negotiate contracts and pricing agreements, ensuring alignment with company objectives and client needs.
• Coordinated cross-functional efforts to streamline sales processes, improving efficiency in client management.
• Serve customers with knowledgeable, friendly support at every stage of shopping and purchasing.
• Work with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
• Contribute to team objectives in fast-paced environment.
• Stay current on company offerings and industry trends.
• Attend Pre - Convention Meetings onboard ships with groups to discuss program flow.
• Escort groups onboard ship and work closely with shipboard team to execute program.
• Attend Sales calls in territory and attend SITE Events.

• Utilized effective communication skills to manage company expectations on development of individual team members as well as over all store goals, leading the location to be the top grossing retail location in the region.
• Displayed strong operational knowledge of all roles in the business through recruitment and retention of candidates/employees.
• Aided the company by effectively developing organizational capabilities and the integration of objectives in the company whether they be technological or tangible.
• Demonstrated the ability to excel in high pressure situations leading the location to have the highest
• Recruit, onboard, train and develop new talent for the store as well as assist with recruiting.
• Create a clienteling environment for the team by assisting them in making meaningful customer relationships and establishing client books.
• Attend Marketing events such as Electrify Expo to represent Tesla and meeting potential clients and spread brand awareness.
• Connect with local business and Charities to collaborate and host in store as well as off site events to increase brand awareness.

Manage a multi million dollar location while overseeing a team of 5-10, by reviewing business needs based on product performance. Improve business by creating a return client base for the store as well as maintain a personal client book.

● Conduct weekly touch bases with upper management and store level team to set expectations and goals. Coach the team on performance and conduct disciplinary conversations when necessary

● Recruit, onboard, train and develop in store talent at all levels from management to sales support.

● Plan and execute in store and off location events to bring in business and exposure to the store and the brand. Build a network of local charities, influencers, and businesses to partner with.

● Use social media platforms to increase brand awareness and bring business to the store. Create content and interactions with existing and potential clients.

● Manage a multi million dollar location by overseeing teams of 10-25 employees, where weekly reviews of business performance consist of developing action plan to improve category performance in Womenswear, Menswear, and Non- apparel goods. In addition improving category performance by merchandising and creating displays based on business needs and visual guidelines.

● Recruit, onboard, train and develop new talent for the store as well as assist with recruiting and training for the East coast district alongside the Human resources department.

● Complete schedules based on business keeping in mind our payroll and Wage to Sale requirements as well as conduct Business walk throughs with higher management on product and team performance.

● Create a clienteling environment for the team by assisting them in making meaningful customer relationships and establishing client books. This includes working closely with the corporate PR team to plan in store clientele events to boost sales and client business.

● Boost online digital platform by participating and hosting AllSaints first virtual live selling event in the East Region via VISX shopper app, as well as hosting an Instagram live on AllSaints main Instagram which was viewed by customers all over the world.

● Host and participate on weekly district conference calls to speak on business results and best practices to recruit, interview, hire, train new talent as well as train employees on product knowledge through presentations and conduct fit sessions to best understand the product and how to sell it to the customer.

● Utilized effective operational procedures to reduce shrink results in store from -1.32% to -0.4%, as well as offer exceptional customer service that has raised Conversion by +10% and conducted periodic coaching conversations with employees at all levels (coach up or out)

● Aligned with company values by mastering how to train the team with all the tools available such as Conversion Roadmap and SGM certification, allowing myself to deliver top sales and lead a team to do the same.

● Daily tasks included establishing sales and item goals for the team, then effectively communicate this through morning chat-ins, touch bases, and while on the selling floor as well as communicating the opportunities from the day/week before.

● Focused on new talent in store and worked alongside the store manager to recruit, onboard, train and development store team.

● Multi Million dollar floor responsibility in addition to overseeing two other assistant managers and a team of 20+ sales employees, I also demonstrated business knowledge by conducting business walks with regional managers,on my merchandising of multiple departments from different divisions.

● Utilized communication by having bi-weekly conversations with employees based on sales results as well as social communication by running and creating content for the Nordstrom Dadeland Instagram to promote new products and In store events.

• Aided the company in future hires by taking charge of the Fashion

Ambassador Program that met with a group of Juniors/ Seniors in high school once a month to teach them about forecasting trends, merchandising, and interview skills.