Natalie Janes
Mesa,AZ
Summary
Dynamic aquatics professional with over 8 years of progressive leadership experience in municipal aquatics, competitive swim programs, large-scale event operations, and digital engagement. Currently serving as Aquatic Programmer for the City of Mesa, overseeing special events, sponsorships, marketing, and social media strategy across nine aquatic facilities and a team of over 400 staff members. Recognized for excellence in staff development, member engagement, and innovative programming that fosters community connections. Expertise in hands-on pool operations is complemented by a strong background in media production and marketing, driving increased participation and enhancing organizational visibility.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Aquatic Programmer
City of Mesa Aquatics Department
Mesa, AZ
02.2025 - Current
- Orchestrated 6 annual aquatic events and 18+ community programs to strengthen engagement and outreach.
- Developed and executed comprehensive social media strategy to enhance audience engagement through targeted content creation and analysis.
- Designed marketing materials to support promotions and enhance brand visibility.
- Secured sponsors and vendors while developing partnership and sponsorship packages.
- Implemented staff incentive programs and engagement initiatives.
- Supported operations across 9 aquatic facilities, including staffing, recruitment, and training initiatives.
Led water safety education campaigns through community outreach and innovative programming.
Lifeguard, Swim Coach, Assistant Manager
City of Mesa Aquatics Department
Mesa, AZ
03.2017 - 02.2025
- Lifeguard and swim instructor (2017–2024)
- Assistant swim coach (2018–2021)
- Head swim coach (2021–2024)
- Assistant Manager (2024-2025)
Videographer & Digital Marketing Content Writer
Swello Digital Marketing Agency
Mesa, AZ
02.2021 - 07.2021
- Directed end-to-end production of promotional video content, from concept development through filming and post-production
- Crafted SEO-driven digital copy to strengthen brand voice, improve search rankings, and increase conversion potential
- Managed cross-platform social media marketing strategies for multiple businesses, aligning content with business goals
- Leveraged performance analytics to continuously refine campaigns and maximize engagement and reach
Social Media Manager
Instant Institute
Provo, UT
03.2020 - 06.2021
- Pioneered social media management for Instant Institute program, establishing and enhancing digital brand presence.
- Spearheaded content strategy and growth initiatives, enhancing viewership engagement and program visibility across multiple platforms.
- Created visually compelling graphics and videos, along with promotional campaigns, to drive program awareness and boost student participation.
- Interpreted performance metrics and audience insights to strategically optimize content approach and expand reach.
Social Media Producer, Anchor & Content Strategist
BYU Newsline
Provo, UT
01.2019 - 01.2021
- Transitioned through roles of reporter, anchor, and executive producer to enhance news cast and social media lifestyle show
- Executed filming, production, and editing of broadcast and multimedia digital content that successfully highlighted news stories and attracted attention.
- Managed production schedules and ensured branding alignment across all projects.
Additional Aquatic Experience
Brigham Young University and the City of Provo
Provo, UT
01.2019 - 08.2023
- Lifeguard and sports medicine support for the Brigham Young University collegiate Swim Team (2019-2021)
- Lifeguard and swim coach for the City of Provo Aquatics Department (2022-2023)
- Swim coach for the Provo Piranhas Swim Club (2022-2023)
Education
Bachelor of Arts - Communication (News Media)
Brigham Young University
Provo, UT04-2021
Skills
- Aquatics operations, facility management, staff training, and program leadership
- Social Media Marketing & Management
- Content Creation (Video Graphic Design)
- Community Outreach
- Event Planning & Member Programming
- Public Speaking & Presentation
- Volunteer Coordination
- Program Innovation
- Photography & Videography
- Communication, Teamwork, and Collaboration
Accomplishments
- Awarded the Excellence in Marketing Award by the City of Mesa Parks & Recreation Marketing Department
- Led content creation efforts resulting in a viral video with 2.3M+ views and sustained 5% average engagement across 50+ videos over the last year.
Certification
- StarGuard Elite Instructor
- StarGuard Elite Lifeguard Certification
- Water Safety Instructor (WSI)
Timeline
Aquatic Programmer
City of Mesa Aquatics Department
02.2025 - Current
Videographer & Digital Marketing Content Writer
Swello Digital Marketing Agency
02.2021 - 07.2021
Social Media Manager
Instant Institute
03.2020 - 06.2021
Additional Aquatic Experience
Brigham Young University and the City of Provo
01.2019 - 08.2023
Social Media Producer, Anchor & Content Strategist
BYU Newsline
01.2019 - 01.2021
Lifeguard, Swim Coach, Assistant Manager
City of Mesa Aquatics Department
03.2017 - 02.2025
Bachelor of Arts - Communication (News Media)
Brigham Young University
Community Service
Mesa Temple Lights Committee Member (2021–2023)
- Supported operations for a month-long, high-traffic community event serving over a million visitors
- Coordinated logistics, safety, and guest experience initiatives to maintain efficient crowd flow and engagement
Activities Chair (Volunteer) (2019–Present)
- Lead planning and execution of community events ranging from 100–2,000+ attendees
- Manage budgets, volunteers, logistics, and promotional strategy to drive community participation
Co-President, BYU Experience -Adaptive Needs Community Program (2019-2021)
- Co-led inclusive community programming and biannual large-scale events
- Directed marketing, volunteer operations, and participant engagement initiatives
Leo Club President | Lion’s Club International (2016-2019)
- Led fundraising, service projects, and leadership conference programming
- Earned Leo of the Year -Global Recognition for leadership and service impact