Summary
Overview
Work History
Education
Skills
Accomplishments
Affiliations
Timeline
Generic

Natalie Ketchum

2288 Palmer Drive Corona

Summary

Instinctual leader and creative founder of a leading targeted e-mail digital agency. Passionate in seizing viable opportunities for expansion resulting in best customer experiences. Strong expertise in increasing profits, reducing costs and transforming teams to gain trust and exceed customer expectations. Solution oriented, critical thinker, with 24 years of experience in Sales Management and Marketing both in person and on-line client environments.

Overview

25
25
years of professional experience

Work History

Private Event Sales

Peltzer Winery
05.2024 - 12.2024
  • Streamlined event planning processes for increased efficiency and reduced costs
  • Utilized social media marketing strategies to promote private events, expanding brand awareness and attracting new guests
  • Established strong relationships with preferred vendors, enabling access to exclusive deals for private event guests
  • Delivered successful private events by collaborating closely with guests to understand their vision and expectations were exceeded
  • Spearheaded the development and implementation of new marketing materials, highlighting the winery's unique offerings in the private event sector, and attracting a diverse number of corporate and wedding guests contracting for private events
  • Implemented creative solutions to address unforeseen challenges during event execution while minimizing disruptions to guests
  • Coordinated seamless events by overseeing all aspects of setup, execution, and breakdown with private events team I managed
  • Managed budgets effectively, ensuring cost control while maintaining high-quality standards for each event
  • Collaborated with catering teams to create custom menus that aligned with guests preferences while adhering to budgets requested
  • Conducted post-event evaluations with guests and vendors, incorporating feedback into future plans for continuous improvement in services offered
  • Developed customized event proposals that exceeded guests expectations, resulting in repeat business
  • Analyzed event costs to identify areas of improvement and cost savings and presented profit and loss projects to owners and General Manager
  • Managed Tripleseat software, department profit and loss, private events budgets, department shared google docs, Lead/Conversion spreadsheets, All Seated and Prism software for event layouts

Founder/Director of Sales

House Of E-blast Inc.
08.2013 - 05.2024
  • Established new client on-line sales of digital campaigns for over 3,500 new home community builder accounts nationwide
  • Manage company operations, legal, accounting, budgeting, and administrative
  • Strong expertise in production/creative design team productivity, and profitability department management
  • Create and develop corporate digital branding on-line and company website
  • Develop all digital and social media brand content
  • Established brand design, consistent marketing of annual advertising rate cards digital PR kit, and Sales presentations
  • Conduct annual vendor negotiations of rates and terms
  • Review all industry data and market research analysis of competitors quarterly
  • Establish annual operations marketing budgets, and corporate sales projections
  • Participation at all industry events PCBC, SMC, BIA, Women in Home Building Leadership Conference, Mame Awards

Sales Manager

Home Buyers Guide Magazine
11.2003 - 04.2011
  • Oversaw sales management of several new home builder advertising accounts annually in California inland regions
  • Sales revenue goals exceeded annually
  • Managed several public relations field representatives regionally
  • Established and provided corporate web site advancements and SEO for site re-design
  • Developed on-line advertising and targeted digital e-mail advertising programs annually
  • Managed weekly production in person meetings with production, sales, and PR field team
  • Media budget planning and management of accounts with agency media buyers and builders

Business Development Manager

TKC (Stantec)
03.2000 - 11.2003
  • Established leads, managed leads to convert to builder/developer entitlement services for large scale contracts
  • Project lead generation through industry networking events, client referrals, public works RFP’s tracking
  • Industry affiliation and board positions held on BIA, ULI, Senior Housing
  • Exceeded annual profit revenue goals assigned with in my assigned territory
  • Traveled to outside divisions in California to strategize new business leads and proposals
  • Established partnerships with Brokers/Builders to maximize profit revenue of awarded contracts

Education

Associate of Arts - Marketing And Communications

Orange Coast College
Costa Mesa, Ca
05.2001

Skills

  • New Business Opportunities
  • Corporate Communications
  • Contract Negotiation
  • Business Development and Planning
  • Client Engagement
  • Executive Leadership
  • Change and Growth Management
  • Leadership and People Development
  • Digital Marketing
  • Analytical and Critical Thinker
  • Performance Assessment
  • Employee Motivation and Performance

Accomplishments

  • Board of Directors member of Sales and Marketing Council for (SMC) Home Building Industry 2003-2011
  • SMC Committee Chair and Laurel Awards Chair 2003-2011
  • SMC participate 2003 to current
  • 2015 Mame Judge

Affiliations

Building Industry Association (BIA), Sales and Marketing (SMC) Executive Board Member, Woman’s Council, Urban Land (ULI), Housing Guides of America (HGA)

Timeline

Private Event Sales

Peltzer Winery
05.2024 - 12.2024

Founder/Director of Sales

House Of E-blast Inc.
08.2013 - 05.2024

Sales Manager

Home Buyers Guide Magazine
11.2003 - 04.2011

Business Development Manager

TKC (Stantec)
03.2000 - 11.2003

Associate of Arts - Marketing And Communications

Orange Coast College

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Natalie Ketchum