NATALIE LADINO

Kérastase Paris, US Marketing

• Delivered the US activation planning for spring sets launch, across channels, media, and A&I teams, with a $7.9M ambition to ensure a 360 launch strategy and meet launch timelines
• Lead sizing and inventory for a 2H27 holiday sets launch across 3 channels
• Created salon digital materials curated to their business needs in order to ensure Brand DNA representation on a national scale
• Supported digital activations through video editing, briefing to brand DNA, and relationship management.
• Owned and facilitated national mailers on every 2026 product launch to support existing salon relationships

Maybelline New York, DMI Global Marketing, Eye Category

• Supported the product innovation of a 2026 global eyeliner launch by working cross functionally with internal teams and zones to deliver on time to market.
• Lead and supported content shoots, artwork, and universe conception to ensure marketing visual storytelling across all consumer touchpoints
• Drove data and competitor analysis for key insights on a global scale to identify the brand's global performance
• Created a global re-support campaign for a growing SKU to ensure its relevance in fashion and cosmetics trends
• Collaborated with cross-functional teams to enhance product launch strategies and execution.

L'Oreal Paris Cosmetics, US Brand Marketing, Eye Category

• Developed data analytical skills through Nielsen and Power BI
• Conducted market research to identify consumer trends to stay agile and competitive
• Gained exposure to US social content for L'Oreal Paris Cosmetics big bet
• Collaborated with cross-functional teams to create a 360 activation to anniversary hero mascara virality
• Innovated consumer friendly displays for retailers

• Increased user engagement by 15% in 1 month for a client by reinventing sponsorship content while consistently collaborating with the videography and digital team to create graphics and videos
• Established and enhanced 8 influencer and strategic sponsorships and devised 5 Instagram highlight pages with content for a client
• Spearheaded and implemented a creative internal rebranding strategy by leading a team of 3 to a marketing plan through research, content strategy, and platform dedication to humanize the brand and create brand awareness