NATALIE MOORE
Summary
Dynamic marketing and communications strategist with a proven track record at Mercy Multiplied, excelling in brand development and strategic communications. Adept at leading teams and crafting compelling content, I drive impactful initiatives that enhance organizational effectiveness and resonate with diverse audiences. Creative thinker skilled in digital marketing strategy and project management.
Overview
23
23
years of professional experience
Work History
Marketing and Communications Consultant and Strategist
Self-employeed
Nashville, Tennessee
2024.12 - Current
- Developed tailored messaging and communication strategies in collaboration with various organizations.
- Created digital and content strategies customized for diverse audiences.
- Enhanced communication effectiveness and refined brand messaging.
Senior Director Marketing and Communications
Mercy Multiplied
2018.06 - 2024.10
- Supervised marketing team, managed all marketing and written communications including appeal letters, thank you letters, and collateral.
- Served as brand ambassador and chief storyteller for video and social media content.
- Recruited, trained, supervised, evaluated and mentored staff members.
- Led strategic initiatives to enhance organizational effectiveness and mission impact.
Career Break
Caregiver
2016.03 - 2017.04
- Helped take care of my father while he was terminally ill.
Marketing Manager
Sony Music Nashville
2015.09 - 2016.02
- Oversaw album launch events and marketing initiatives during staffing shortages.
- Supported Vice President of Marketing to execute marketing campaigns for album releases.
Director of Artist Development and Creative Services
Show Dog Universal Music
2010.01 - 2014.12
- Directed visual elements for artist roster, including videos, EPKs, photo shoots, and album packaging.
- Developed cohesive brand strategies for both established and new artists.
- Managed multiple projects simultaneously while ensuring deadlines were met.
Manager of Artist Development and Creative Services
Universal Records South
2006.01 - 2009.12
- Collaborated with SR VP/GM to allocate marketing expenditures for artist development initiatives and album releases.
- Interfaced with artists, managers, publicists, and vendors on all marketing functions.
- Executed contracts and clearances while managing scheduling and logistics.
- Directed photo shoots and album packaging to enhance visual presentation.
- Facilitated media and product fulfillment for national press campaigns.
- Transcribed ad copy to ensure clarity and alignment with campaign objectives.
- Directed filming and editing of EPKs to promote artists effectively.
- Served on label marketing team, generating innovative marketing strategies.
Artist Development and Creative Services Coordinator
Universal Records South
2002.12 - 2005.12
- Functioned as Project Manager and department coordinator for Artist Development and Creative Services team.
Education
BACHELOR OF SCIENCE - Recording Industry with Music Business emphasis
MIDDLE TENNESSEE STATE UNIVERSITY
Murfreesboro, TNBACHELOR OF SCIENCE - Communications with Business minor
MISSISSIPPI COLLEGE
Clinton, MSSkills
- Team leadership
- Strategic communications
- Superb writer and editor
- Brand development
- Content creation
- Digital marketing strategy
- Project management
- Budgeting and forecasting
- Creativity
- Competitive and strategic planning
- Verbal communication
- Multi-tasking
Volunteer Experience
- Serve and volunteer regularly in many capacities at my church as a member of the prayer team and Small Group leader.
- Volunteer with Transformation Ministries.
Timeline
Marketing and Communications Consultant and Strategist
Self-employeed
2024.12 - Current
Senior Director Marketing and Communications
Mercy Multiplied
2018.06 - 2024.10
Career Break
Caregiver
2016.03 - 2017.04
Marketing Manager
Sony Music Nashville
2015.09 - 2016.02
Director of Artist Development and Creative Services
Show Dog Universal Music
2010.01 - 2014.12
Manager of Artist Development and Creative Services
Universal Records South
2006.01 - 2009.12
Artist Development and Creative Services Coordinator
Universal Records South
2002.12 - 2005.12
BACHELOR OF SCIENCE - Recording Industry with Music Business emphasis
MIDDLE TENNESSEE STATE UNIVERSITY
BACHELOR OF SCIENCE - Communications with Business minor
MISSISSIPPI COLLEGE