Lori Givens
Media Industry Marketing Expert / Connecting Brands With Audiences
Pelham Manor,NY
Summary
A marketing and communications leader with a passion for building and growing businesses. Success fueled by exceptional communication skills, a unique combination of strategic and tactical knowledge, relationship building and a solutions-oriented approach to challenges. An expert at creating strategic integrated marketing programs that drive revenue growth. Whether independently or leading a team, ease in partnering across internal divisions and with external resources, and strength in overseeing large scale marketing activations and events with many moving parts. Skilled at leveraging data and insights to measure and enhance performance. Strong reputation for embracing and driving change, navigating diverse stakeholder needs, and delivering results.
Overview
27
27
years of professional experience
Work History
Marketing & Communications Strategist
Lori Givens Consulting
Pelham Manor, NY
08.2019 - Current
- Completed two custom research projects for Spectrum Reach which included a sales force marketing review and client needs assessment
- Spearheaded the search for a public relations agency partner on behalf of Spectrum Reach
Vice President, Marketing & Communications
Ampersand
New York, NY
01.2016 - 07.2019
- Led a team of five people to craft and deploy B2B trade campaigns and client-driven brand marketing campaigns that resulted in consistent year over year sales revenue growth
- Expanded event marketing initiatives to include innovative activations at CES and Cannes Lions to drive brand awareness in the US and key global markets
- Launched the company’s first programmatic TV advertising product
- Built the company’s social media presence and developed best practices for effective corporate promotion and employee engagement/amplification
- Developed and implemented a process to manage, track and optimize a $4M marketing and communications budget
- Spearheaded the redesign and launch of the company’s website to align with the new vision and brand positioning
Senior Director, Sales Promotions & Corp Comm
Ampersand
New York, NY
01.2005 - 01.2016
- Collaborated with the head of marketing to develop a GTM strategy for all internal and external corporate communications efforts and partnered with cross functional teams to set and achieve goals
- Launched the first business development focused sponsorship and event marketing programs to promote thought leadership within the industry and drive lead generation in four key business categories: automotive, political, travel and tourism, entertainment
- Executive produced a $1.5M 5-city client Upfront Event Tour for seven consecutive years that served as a launchpad for new products and initiatives
- Developed and produced content marketing campaigns with strategic partners designed to drive consumer engagement for brand clients (Dream it, Book it, Do it!, Money Made Easy, FOMO Moments)
- Tapped to spearhead the company rebrand from National Cable Communications to NCC Media
- Won regional creative awards for innovative corporate marketing and brand promotion content
Director, Sales Promotions
Ampersand
New York, NY
01.2000 - 01.2005
- Led a team of three in the development and production of hundreds of programming sponsorships and consumer promotions annually for major local and national brands
- Partnered with major media brands including ABC/Disney, NBCU, Turner and AETN on customized integrated marketing programs that delivered awareness and consumer engagement for advertising clients
- Helped generate over $100M in advertising revenue annually
Manager, Sales Promotions
Ampersand
New York, NY
01.1999 - 01.2000
- Developed revenue-generating promotional opportunities with strategic partners to enhance media investment packages
- Partnered with sales executives across 15 offices for sales presentations to major media agencies
- Trained sales teams on how to leverage promotional opportunities to increase share and build sales
Manager, Marketing & Client Services
Food Network
New York, NY
01.1995 - 01.1999
- Sold sponsorships and implemented marketing programs for Nabisco, Borden, Whirlpool Corp (KitchenAid), Brown-Forman, Tetley and Cumberland Packing Corp, on behalf of Cooking Across America and the Food Network Live tours
- Achieved top seller status by generating over $500K in sponsorship revenue
Education
Bachelor of Science - Marketing & Communications
SUNY Fashion Institute of Technology
New York, NYSkills
Marketing Strategy (B2B/B2C)
Corporate Communications
PR/Social Media
Business Development
Cross Platform Marketing & Measurement
Event Strategy & Production
Cross Functional Leadership
Budget Management
Websites
Affiliations
- WICT (Women in Cable Telecommunications) - Served as NY Chapter President (2008 – 2010) and NY Chapter Executive Committee Member (2006 – 2012)
- VAB (Video Advertising Bureau) - Board Member of the CAMP (Cable Advertising Marketing & Promotion) Committee (2006 – 2018)
Timeline
Marketing & Communications Strategist
Lori Givens Consulting
08.2019 - Current
Vice President, Marketing & Communications
Ampersand
01.2016 - 07.2019
Senior Director, Sales Promotions & Corp Comm
Ampersand
01.2005 - 01.2016
Director, Sales Promotions
Ampersand
01.2000 - 01.2005
Manager, Sales Promotions
Ampersand
01.1999 - 01.2000
Manager, Marketing & Client Services
Food Network
01.1995 - 01.1999
Bachelor of Science - Marketing & Communications
SUNY Fashion Institute of Technology