Sam Stark
Philadelphia,PA
Summary
Results-driven Digital Marketing Strategist with experience executing integrated 360° campaigns across paid media, social, email, SEO, and CRM channels. Skilled in building and scaling brand identity through cohesive, multi-channel strategies that drive customer acquisition, engagement, and retention. Proven success partnering with organizations ranging from large-scale corporate environments to small businesses, across a wide variety of industries.
Overview
14
14
years of professional experience
Work History
Digital Marketing Strategist
Self-Employed
04.2012 - Current
- Partner with small and growing businesses across diverse industries to develop and execute integrated omni-channel digital marketing strategies from foundation through optimization.
- Define and refine brand positioning, voice, and messaging frameworks for early-stage and established businesses to strengthen identity and market differentiation.
- Manage multi-channel paid media strategy across Google Ads and social platforms to drive awareness, acquisition, and conversion performance.
- Develop and scale social media strategies tailored to unique brand identities, increasing visibility, engagement, and audience growth across verticals.
- Design and manage full-funnel email marketing programs spanning acquisition, nurturing, and retention initiatives to support lifecycle engagement.
- Leverage CRM platforms to segment audiences and implement lifecycle marketing strategies that enhance personalization and repeat engagement.
- Oversee end-to-end campaign execution across multiple clients, including strategy, implementation, optimization, and reporting.
- Analyze cross-channel performance data to generate insights and optimize campaigns for efficiency, targeting accuracy, and marketing impact.
- Direct creative strategy and asset development to ensure alignment between brand identity, messaging consistency, and performance outcomes.
Director of Digital Marketing and CRM
US Vision
09.2021 - 12.2025
- Developed and executed integrated 360° digital marketing campaigns across acquisition and retention initiatives.
- Managed multi-channel paid media strategy, including Google Ads and social advertising platforms, to drive awareness, conversions, and performance efficiency.
- Built and scaled social media presence, increasing brand visibility and audience engagement through consistent content strategy and optimization.
- Expanded email marketing programs across promotional and brand communications, improving engagement, retention, and customer lifecycle performance.
- Leveraged CRM platforms to segment and target customers across the full lifecycle, delivering personalized, data-driven campaigns that strengthened retention and repeat engagement.
- Owned end-to-end campaign management, including strategy development, execution, performance tracking, and continuous optimization.
- Analyzed campaign performance and delivered actionable insights to inform strategy and improve marketing effectiveness and ROI.
- Contributed to creative strategy and design of marketing assets, improving ad relevance, engagement, and overall campaign performance.
Education
Bachelor of Science - Marketing
Drexel University
Philadelphia, PA06.2007
Skills
- Integrated Direct & Brand Marketing Strategy (Campaign Inception to Execution)
- Project & Campaign Management
- B2C & B2B Marketing Strategy
- Paid Social Media Advertising & Campaign Optimization
- Search Engine Optimization (SEO) & Website Strategy
- Social Media Content Strategy & Online Reputation Management
- Copywriting, Editing & Brand Messaging
- Blog Content Development & SEO Optimization
- Market Research & Audience Segmentation
- Lifecycle Marketing & Customer Journey Strategy
- Google Ads & Google Analytics
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Email Marketing: Klaviyo, ActiveCampaign, ConvertKit, Mailchimp, Constant Contact
- CRM & Marketing Automation: HubSpot, Salesforce, Demandforce, Zoho CRM, SugarCRM
Tools & Platforms
- Paid Media & Analytics: Google Ads, Google Analytics, Meta Business Suite
- CRM & Marketing Automation: HubSpot, Salesforce, Demandforce, Zoho CRM, SugarCRM
- Email Marketing: Klaviyo, ActiveCampaign, ConvertKit, Mailchimp, Constant Contact
- Adobe Creative Cloud: Photoshop, Illustrator, InDesign
Personal Skills
- Creative thinker with a strong eye for storytelling and problem-solving
- Proactive self-starter who takes ownership and drives initiatives independently
- Highly organized with meticulous attention to detail and execution
- Reliable and professional, delivering consistent quality in fast-paced environments
- Strategic planner who manages priorities, timelines, and deadlines effectively
- Collaborative team player who supports cross-functional success
- Inclusive and empathetic individual who fosters positive team environments
Timeline
Director of Digital Marketing and CRM
US Vision
09.2021 - 12.2025
Digital Marketing Strategist
Self-Employed
04.2012 - Current
Bachelor of Science - Marketing
Drexel University