NATALIE J. WALKER

• Lead program coordination for ad-supported streaming initiatives across Warner Bros. Discovery's portfolio, directing integration of technical activities between ad sales, ad tech engineering, and product teams.
• Manage resource allocation and feasibility planning for 5 strategic growth opportunities: sales optimization, ad tech innovation, leadership development, ad insertion capabilities, and kids content monetization.
• Coordinate cross-functional delivery of new innovative ad formats and MVP initiatives, ensuring seamless progression from pilot to Phase 2 implementation.
• Establish accountability frameworks and risk management processes to advance previously stalled initiatives, providing leadership visibility into program progress and potential roadblocks.
• Collaborate with Media Supply Chain (MSC) partners on contextual targeting initiatives and workflow improvements, optimizing ad tech integration capabilities.
• Support team of 11 product managers and 2 directors through structured program governance, enabling autonomous operation while maintaining strategic alignment.

• Led cross-functional engineering teams (7-25 developers) to implement multi-platform media delivery solutions, with focus on system architecture optimization and delivering cohesive user experiences across devices.
• Drove technical architecture decisions and implementation strategies through entire SDLC, ensuring scalable and maintainable solutions.
• Successfully managed multiple parallel workstreams across content delivery, API development, and platform optimization, consistently meeting aggressive deadlines while maintaining quality.
• Implemented priority-based resource allocation framework, resulting in 30% improvement in on-time delivery while balancing competing technical initiatives.
• Orchestrated PI Planning activities and maintained program roadmaps using Airtable and Confluence, facilitating alignment between technical capabilities and business objectives across global stakeholders.
• Established executive reporting cadence, providing clear visibility into technical progress, risks, and mitigation strategies.

• Managed cross-platform (mobile, web, CTV) development and delivery of Noggin, Nickelodeon's learning service, coordinating between frontend and backend teams.
• Implemented modern priority scoring system to balance urgent production issues with planned feature development.
• Created flexible resource allocation model to handle concurrent development across three platforms while maintaining critical deadlines.
• Established release management processes for multi-platform app updates, including technical documentation and quality assurance protocols.
• Facilitated Scrum ceremonies and sprint planning for a global team of 25+ engineers, maintaining project velocity and quality standards.

• Managed end-to-end delivery and analytics tracking for branded content campaigns, creating custom content and advertising across platforms.
• Collaborated with design, engineering, and editorial teams to produce live social media events and report on custom ad unit performance and manage analytics for advertising campaigns.
• Implemented marketing technology stack integrations across CMS, social media platforms, and analytics tools.
• Established vendor quality standards and governance frameworks for digital content partners.
• Facilitated technical requirement discussions between business stakeholders and development teams.

• Managed technical implementation of customizable video player solutions for 40+ enterprise clients, ensuring consistent user experience and cross-device measurement while maintaining platform-specific optimizations.
• Oversaw development of custom data collection for OTT applications, working with engineering to instrument native apps for comprehensive performance metrics.
• Established data governance practices for handling subscriber information, ensuring privacy compliance across client implementations.
• Managed end-to-end setup of video content delivery systems, including content ingestion, transcoding pipelines, and CDN integration.
• Implemented modern DevOps practices including CI/CD pipelines, automated testing, and monitoring solutions.
• Led stakeholder management across multiple time zones, coordinating between product, engineering, and business teams to ensure alignment on technical decisions.
• Developed and maintained risk registers, creating mitigation plans for technical debt, security concerns, and scalability challenges.

• Managed implementation of JW Player video platform for 55+ enterprise customers, as well as technical onboarding for analytics integrations to educate customers on data collection capabilities and implementation best practices.
• Collaborated with engineering teams on player customization, analytics API development, extending tracking capabilities based on customer requirements.
• Developed implementation guides for analytics tracking across platforms, improving customer self-service capabilities.
• Served as technical liaison between customers and product development for feature requests and enhancements.