Natalie N. Smith
Houston,Texas
Summary
Results-driven professional with over 11 years of experience in the alcoholic beverage industry, specializing in management, sales, marketing, and branding. Proven track record of launching new products and executing impactful marketing strategies that enhance brand visibility and drive revenue growth. Expertise in identifying and capitalizing on growth opportunities to propel business success in a competitive market. Committed to leveraging industry knowledge and strategic insights to foster innovation and achieve organizational goals.
Overview
11
11
years of professional experience
Work History
Brand Ambassador/Manager
1953 Tequila
08.2024 - Current
- Ensured accurate representation of the brand by maintaining consistent messaging and visuals across all promotional materials and presentations.
- Developed brand awareness through engaging product demonstrations and tastings.
- Managed relationships with external partners, fostering collaborations that amplified brand visibility.
- Enhanced brand visibility by developing and executing strategic marketing campaigns.
- Served as a reliable point of contact for both internal teams and external partners throughout deal closures ensuring efficient information flow.
- Exceeded sales targets through effective negotiation and persuasive communication skills.
Sales Lead (Pernod Ricard Division)
RNDC
06.2021 - 08.2024
- Performed floor moves, merchandising, display maintenance, and shelf pricing to keep product areas well-stocked, organized, and current.
- Utilized CRM software tools to manage sales and track the progress of each sales cycle stage.
- Delivered exceptional customer service by addressing concerns promptly and offering tailored solutions to meet clients" needs.
- Exceeded sales targets consistently through proactive prospecting, relationship-building, and exceptional account service.
- Managed key accounts with a focus on maintaining long-term partnerships and maximizing revenue potential.
Brand Ambassador (Proximo Spirits & Brown-Foreman)
Perfect 10 Promotions
05.2018 - 06.2021
- Promoted a positive company image through superior customer service experiences.
- Introduced sales, promotions, and other brand initiatives to gain customer loyalty.
- Organized promotional events to introduce new products and services to the public.
- Worked on promotional events for different products, persuading customers to purchase, and documenting sales.
- Increased client profits by establishing strong brand representation through face-to-face marketing
District Operations Manager
Ralston Discount Liquor
01.2015 - 05.2018
- Managed the day-to-day operations of multiple stores within the district, including staffing, customer service, inventory management, budgeting, and sales goals.
- Analyzed sales trends in order to develop effective promotions that increased foot traffic in stores.
- Monitored store budgets regularly to ensure financial objectives were met or exceeded.
- Oversaw the recruitment process for new employees in the district, including interviewing, hiring, training, and onboarding.
- Conducted periodic audits of personnel records such as time cards and payroll information.
Education
MBA - Business Administration
Purdue University Global
West Lafayette, IN12.2023
Bachelors Of Science - Crime Scene Investigation
Purdue University Global
West Lafayette, IN03.2021
Associate Of Applied Science - Criminology
Purdue University Global
West Lafayette, IN05.2019
Skills
- Territory Management
- Branding
- Goal Setting and Performance Metrics
- Scheduling and Calendar Management
- Customer Service
- Persuasive Presentation
- Account Management
- Strategic Planning
- Complex Problem-Solving
- Marketing
- Partnership development
- Market analysis
- Brand strategy
- Sales support
- Event coordination
- Sales strategy
Timeline
Brand Ambassador/Manager
1953 Tequila
08.2024 - Current
Sales Lead (Pernod Ricard Division)
RNDC
06.2021 - 08.2024
Brand Ambassador (Proximo Spirits & Brown-Foreman)
Perfect 10 Promotions
05.2018 - 06.2021
District Operations Manager
Ralston Discount Liquor
01.2015 - 05.2018
Bachelors Of Science - Crime Scene Investigation
Purdue University Global
Associate Of Applied Science - Criminology
Purdue University Global
MBA - Business Administration
Purdue University Global
Licenses
Licensed Notary Public