Nataly Bowman
iHerb Global eCommerce
Temecula,CA
24
years of professional experience
Dynamic and results-oriented retail professional with a strong focus on merchandising and planning across eCommerce and brick-and-mortar. Expertise in developing and executing comprehensive category plans that align with overarching business objectives, driving significant growth. Proficient in negotiation and supplier management, consistently achieving competitive advantages that enhance profitability. Proven track record of leveraging data analytics to inform strategic decisions, optimize category performance, and promote sustainable growth initiatives.
Work History
Senior Category Manager
8 Years 5 Months- Curated category strategy and execution based on sales, trend, marketing and data analytics. Built and executed strategies to increase sales, conversion and promote growth. Developed business strategies for expansion across multiple categories and brand growth.
- Demonstrated strengths in report and template building, analyzing trends and competitive market landscape.
- Curated assortments for global online retail catalog along with supplier/brand management of $150M+.
- Managed all aspects of product selection, trend analysis, sourcing, presentation, development, cross-functional collaboration, inventory management and marketing.
- Demonstrated strong business acumen in reporting, presentation, and negotiations.
- Launched Strategies, set expectations and developed a roadmap to ensure seamless execution.
- Lead and managed multi layered teams and fostered mentorships.
Category Manager
2 Years- Built Assortments, curated strategies and execution based on sales, trend, marketing, promotions, site data analytics, content health scores and user feedback. Executed strategies to increase product conversion, cross-functional strategy management and category plan execution.
- Developed business strategies, sourced, built assortments/buys that drove double digit comps and sales volume of $80M+.
- Demonstrated strengths in developing, managing, sourcing, purchasing and execution of assortments by analyzing trends, competitive markets, and leveraging cross-functional partners to deliver strong assortments.
- Responsible for planning, order placement, markdowns, promotions and product/brand launches.
- Optimized category web pages, layouts, browse experience, cross-category shopping to increase conversion.
- Created and collaborated to align on seasonal stories for insights, messaging and phasing for cross category experiences. Built curated experiences to be more inspirational to the customer.
- Optimized find ability on site by optimizing all entry pages (category, shelves, search, item) and product view rates + optimized links and naming conventions to improve SEO relevancy.
- Campaign site lead for entire team for Holiday leading departments’ cross-category events including, Black Friday, Daily Deals, Holiday, post-Holiday sale for Departments developing on-site strategy for customer flow and conversion.
- Collaborated with inventory management in OTB, po placement, flow, markdowns, delivery, quantity and placement.
- Managed the cross-functional development of site content and optimization end-to-end; Site Placements, SEO, Customer Reviews, Rich Media and Content Health Analytics.
- Launched Strategies and set expectations for new category opportunities while managing cross-functional teams, third party partners and suppliers to ensure seamless execution.
- Broad experience working with Bazaarvoice, WebCollage, and Content Analytics for optimizing portfolio performance through rich media. Robust understanding of conversion, SEO, traffic and click-through implications from enhanced product pages.
- Developed cross functional relationships with planning, stores, product development and design teams to drive and deliver strong results.
- Responsible for development of Assistant, Associate and Buyers levels.
Senior Buyer, Buyer
8 Years- Experience merchandising all brands under Williams Sonoma Inc. -including Williams Sonoma, Williams Sonoma Home, West Elm, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, Mark & Graham, Threads, and Rejuvenation. Most recently as senior merchant for all PB Brands Outlet including Pottery Barn, Pottery Barn Kids and Pottery Barn Teen.
- Responsibilities included merchandising, planning, distribution, and marketing for all areas of the business~ sales volume of $45+Million.
- Demonstrated strengths in developing, managing, planning and execution of on-brand store assortments by analyzing trend, competitive markets, Brand Big Bets, past best sellers and building strong performing assortments with high margins and turn across diverse categories including Decorative Accessories, Seasonal, and Tabletop.
- Managed all aspects of product selection, trend analysis, sourcing, presentation, development, cross-functional collaboration and inventory management.
- Responsibilities included OTB, Planning, Distribution, PO placement, Forecasting and receipt reconciliation.
- Planned and managed marketing, orchestrated 3 emails weekly for the PB Outlets.
- Planned and managed all social media stories, publication, feeds and customer relations.
- Reported directly to the Vice President as well as developed, Assistant Buyers, Associate Buyers, Buyers, Distribution Planners and Planners.
- Actively traveled to trade shows, business meetings, distribution centers and stores to deliver results.
Associate Buyer
2 Years- Curated assortments and strategy for Tri-Channel- Discovery Channel Stores, Online and Catalog.
- Directed all aspects of product from trend-analysis, sourcing, selection, presentation, development and order placement.
- Responsibilities included all PO placement, tracking and monthly reconciliation.
- Worked Hand in Hand with Design, Product Development Team and Packaging in execution and delivery of on brand product lines for the Discovery Channel Network.
- Demonstrated strong business acumen, negotiation skills and collaboration with Team and suppliers.
- Managed the Commerce Hub, direct to consumer goods, online business exclusively company-wide.
- Worked to build out webpages/placements, catalog pagination and execute store plan-o-grams.
- Sourced/served a wide range of product from Electronics, Seasonal to Apparel and Fitness across all three-Channels.
- Actively traveled to trade shows, vendor meetings and stores.
Associate Planner, Assistant Planner
3 Years- Developed strong cross functional partnerships with merchants, planners, distribution, store leaders, key brand relationships with luxury brand suppliers to drive strong sales and ensure timely flow of goods.
- Assortment Planning and forward forecasting of Open to Buy Budget.
- Responsibilities included inventory management and PO Placement for a high profile accounts and departmental business.
- Managed all inventory levels and forecasts for both domestic and global stores.
- Managed Inventory RTVs and transfers from DC to DC/Store to Store.
- Generated reports and analysis detailing sales trends and store performances.
- Generated purchase orders and maintained key item stock levels.
Education
Bachelor of Arts - Psychology
Skills
Category Management
Development
Planning and Growth
Strong Merchandising Knowledge
Supplier relationship building and management
Supplier contracts
management
execution
Negotiation expertise
Data Analytics
Site Merchandising
Performance Optimization
Team and cross functional leadership
Accomplishments
People First, iHerb Leadership Academy 2025
Received Outstanding Achievement Award presented by Laura Alber, President and CEO of Williams Sonoma in 2011. Graduated from the Management Development Program, PYPF, 2015
Timeline
Senior Category Manager
iHerb Global eCommerce
2018.01 - CurrentRead More
Category Manager
Walmart Global eCommerce
2015.01 - 2017.01Read More
Senior Buyer, Buyer
Williams Sonoma Incorporated
2007.01 - 2015.01Read More
Associate Buyer
Discovery Channel Stores, eCommerce, Catalog
2005.01 - 2007.01Read More
Associate Planner, Assistant Planner
DFS Group L.P.
2002.01 - 2005.01Read More
University of Calfornia, Santa Barbara
Bachelor of Arts from Psychology
Read More