Nataly Torres
Chicago,IL
Summary
Social media strategist and content creator with experience promoting nightlife, beauty, and lifestyle brands in Chicago. Skilled in short-form content creation, event promotion, and audience engagement. Experienced working festival activations and creating promotional content. Currently studying Business/Economics and Digital Marketing & Analytics, with a growing focus on brand and entertainment marketing
Overview
10
10
years of professional experience
Work History
Beauty Artist & Social Media Promotion
Galore Beauty
Chicago, IL
01.2017 - Current
- Established loyal client base through targeted social media marketing and strategic referrals.
- Developed visual content showcasing beauty services and client transformations to enhance brand visibility.
- Use TikTok and Instagram reels attract and engage new clients.
Freelance Promotional Design
Coquette Promotions
Chicago, IL
10.2024 - Current
- Designed promotional flyers and social media graphics to enhance visibility and engagement for nightlife events.
- Created eye-catching visuals to effectively promote night club Banda nights, parties, and special events, driving attendance and excitement.
- Collaborated with women-led nightlife promotion team to elevate event promotion strategies and increase audience reach.
Social Media Manager
Apex Fades Barbershop
Chicago, IL
06.2025 - Current
- Managed Instagram and TikTok to enhance brand presence for growing Chicago barbershop.
- Coordinated promotional content and brand storytelling to engage clients and strengthen brand identity.
- Develop marketing strategies to attract new clients and recruit barbers.
- Create short-form content highlighting barber culture and lifestyle branding.
Event Brand Ambassador / Festival Activation
Sorry Papi Tour
Chicago, IL
05.2024 - 08.2025
- Worked festival activations during major Chicago festivals including Sueños Festival and Lollapalooza.
- Supported booth operations, actively engaging with festival attendees to enhance overall experience.
- Developed engaging social media content, including short-form videos like festival fit checks, to promote brand visibility.
Education
Associate of Applied Science (A.A.S.) - Business Economics - Digital Marketing
Harold Washington
Chicago, IL05-2028
Skills
- Social Media Strategy
- Content creation
- Digital Promotion
- Short-Form Video (Reels / TikTok)
- Audience Engagement
- Influencer Collaboration
- Event Marketing
- Content Planning
- Brand Storytelling
Festival Content Engagement Ideas
- Street-style attendee interviews ('Best set of the day?' 'Rate the fit') designed for quick viral reels.
- Real-time recap videos highlighting crowd reactions, fashion, and artist moments.
- Behind-the-scenes content capturing the energy of festival culture and fan experiences.
Music Industry Experience
- Former recording artist with experience performing at live events within the Latin music industry.
- Performed alongside artists such as Mariah Angeliq and Jon Z.
- Studio exposure
- Developed understanding of artist environments, backstage operations, and music culture.
Timeline
Social Media Manager
Apex Fades Barbershop
06.2025 - Current
Freelance Promotional Design
Coquette Promotions
10.2024 - Current
Event Brand Ambassador / Festival Activation
Sorry Papi Tour
05.2024 - 08.2025
Beauty Artist & Social Media Promotion
Galore Beauty
01.2017 - Current
Associate of Applied Science (A.A.S.) - Business Economics - Digital Marketing
Harold Washington