Natasha Craig

• Responsible for marketing functions which include branding, corporate communications, product marketing and multi-channel marketing strategies and programs.
• Developed and implemented cohesive marketing plan that resulted in increased lead generation of 45%, increased engagement rate of 23% and drove revenue of $23M.
• Evaluated the financial aspects of marketing initiatives including budgets, expenditures, research, and development appropriations, return on investment (ROI) and, P&L projections.
• Monitored marketing campaigns and prioritized marketing projects to drive MQLs and enhance brand loyalty.
• Assisted with sales and marketing strategies to foster achievement of revenue goals.
• Designed and managed execution of integrated communications programs across multiple channels (print, digital, event, social).
• Modeled marketing organizational structure, identified team personnel, and managed team to achieve goals.
• Analyzed sales forecasting and strategic planning to ensure sales and profitability of each marketing initiative by monitoring all marketing channels used.
• Coordinated and participated in promotional activities and trade shows working by coordinating with various other departments to market and brand products to align with company goals and objectives.

• Collaborated with cross-functional partners and executive leaders to develop and execute growth strategies.
• Developed brand strategy and resources to effectively promote to defined targeted audiences.
• Developed roadmap for enterprise rebranding strategy to drive growth and retention strategic goals.
• Developed and executed thought leadership platform and 200+ developed resources resulting 1,700 MQLs / $29M.
• Increased lead generation by 220%; grew new customer base by over 4,500 MQLs through targeted inbound marketing campaigns, resulting in 130+ new clients and $13M in closed business and $17M in opportunity.
• Developed digital strategy that resulted in social media growth of 58% and engagement of 18%; Increased total web users by 15% and enhanced conversation rate by 28%.
• Measured, monitored and reported on growth KPIs and pivoted strategies to increase engagement and overall improved outcomes.
• Lead and mentored high performing team to maximize performance to meet and exceed strategic goals.

• Responsible to strategize, implement and monitor projects to align with health focused enterprise-wide strategies.
• Created plans, reported status, resolved project issues, and built effective project team for clinical programs.
• Implemented 100+ initiatives through continuous process improvement and program management, resulting in: Improved adherence rates to exceed 4 star goal and achieved 4.5 stars for >90% of MAPD membership; Improved SUPD acumen standard by 75 basis points (goal: 60 basis points); Exceeded 2% reduction goal (actual 3.1%) in drug over-utilization and prevented 700+ adverse drug events; Trend savings of $16M and profit gains of 12% above target.
• Managed budget of $4M within 2% goal and streamlined budget management process resulting in appropriate spend.
• Established and monitored KPIs to quantify progress and improve strategies.
• Lead and mentored high performing team to maximize performance to meet and exceed strategic goals.

• Developed clinical strategies via project and program management methodologies resulting in $11.2M in savings.
• Owned department organizational realignment resulting in $500K in FTE savings and improved engagement by 22%.
• Established business policies and procedures through lean methodologies and eliminated team redundancy by 18
• Negotiated vendor contracts and managed vendor relationships for clinical integration outputs.
• Created cost benefit analyses and ROI assessments used as basis for decision-making.
• Managed budget of $2.5M with savings of $11.2M.
• Lead and coached 6 direct reports and maximized performance to meet and exceed strategic goals.

• Product owner accountable for developing and executing Medicare Prescription Drug Program (PDP) strategy roadmap to remain competitive.
• Ensured PDP strategy aligned with business and regulatory requirements mandated by CMS.
• Facilitated multidisciplinary team strategy sessions and presentations for executive leadership.
• Lead team of 4 business analysts in process improvement, project management, benefit design accuracy, and professional development.
• Developed improved cycle submission process by mapping and analyzing current state and implementing process improvements that decreased submission and plan development by 5 business days.
• Executed 20+ PDP contracts timely and with 100% accuracy.
• Collaborated and partnered with finance to ensure PDP actuarial bid process and calculations were appropriate for CMS bid cycle.

• Led enterprise-wide strategy for medical chronic condition decrease trend and spend by $13M.
• Sourced appropriate vendor and led implementation of Pain Management Pre-authorization program with vendor with impacted medical savings of $20M and improved pain management care of members by 22%.
• Led design and development, and implementation of insourcing of external vended Disease Management to in house with impacted savings of $37M.
• Led implementation of Centers of Excellence Responsive Guidance program with impacted savings of $10M.
• Collaborated with business partners on Cardiovascular and Musculoskeletal strategy business plan and outlined 1–3-year strategy to decrease medical trend and spend by 10% YOY.
• Executed several process improvement initiatives to improve efficiencies with stakeholders.
• Coached and mentored 3 direct reports and maximized performance to meet and exceed strategic goals

On Hold