Data leader with 7+ years of experience in Fintech/AdTech and Analytics. Proven track record successfully leading teams, mining data to create valuable insights, and delivering analytics results to support revenue. Analytics expert with experience in developing and implementing data-driven solutions to solve complex business problems. Experienced leader of global analytics teams and business partner to all levels including the C-Suite. Skilled in customer relations and stakeholder management, excelling in customer-facing roles. A data mining, annotation, and attribution expert with a passion for leadership that thrives on partnering with all levels of the business to accomplish key strategic goals to drive revenue through the utilization of data.
· Created automated and efficient SQL scripts in Teradata to use for back-end data pulls on daily Tableau, PowerPoint, and Excel reports to send to senior business stakeholders.
· Worked with VP+ level on identifying business KPI's and developing analytics reports (PowerPoint, Tableau, Excel) to track these KPI's.
· Acted as an analytics SME while working with stakeholders in a cross-functional manner (Sales, Finance, Marketing, Customer Service).
· Created and maintained 10+ analytics campaign trackers distributed through all levels of business.
· Used Microsoft SQL to create and review regular expression statements to assign key data attributes to all incoming transaction data.
· Performed detailed analysis on specific data fields in order to explain abnormalities, investigate business capabilities, and identify consumer/client specific trends.
· Created and implemented a successful standard training process for Data Analysts in Merchant Intelligence, reducing onboarding time from 6+ months to 2 weeks.