Nathalie Maranesi
Merchandising And Buying Manager
Santana De Parnaíba,Brazil
Summary
- Highly motivated, results driven, consumer focused team player, expert in collection planning and buying, analyzing and measuring market trends and consumer patterns to deliver profitable product ranges for target consumer
- Experienced in catering to different profiles of consumers, from entry through pinnacle
- Currently managing Prada Men's apparel, footwear, leather goods, men's and women's cosmetics and homewear and lifestyle product lines finishing up 2021 and 2020 with high double-digit growth in sales value
- Managed the Training BU at adidas which is the leader in the Brazilian sports apparel market
- Responsible for the results of the categories managed as part of my KPI’s
- Areas of Expertise include: Merchandising, Purchasing, Assortment Planning, Demand Planning, Go-to-market, Brand Communications Strategy, Sales, Distribution, Segmentation, Apparel, Footwear, Accessories, Fashion Design, Trend Forecasting, Product Development, Sportswear, Streetwear, Youth Marketing, and Luxury
Overview
13
13
years of professional experience
6
6
years of post-secondary education
3
3
Languages
Work History
Retail Merchandising Manager
Prada
São Paulo, SP
08.2018 - Current
- In charge of all Prada men's product categories, all gender cosmetics and home and lifestyle lines available in Prada's own retail distribution and ecom in Brazil
- Responsible for purchasing, forecasting, merchandising, pricing and go to market of all product categories managed
- Executes sell-out and inventory monitoring and creates action plans to steer the business in the market
- Leads the business with high double digit growth and sales targets met every year, including 2020
Manager CTC Training and Multiperformance Adidas
adidas
São Paulo, SP
02.2015 - 07.2018
- Category Manager in charge of all merchandising, product creation, segmentation, pricing, product management, go-to-market and brand communications strategy for the Training and Multiperformance categories in Brazil
- Mantained category leadership in the Brazilian market during my tenure
- Created a range of locally relevant products in collaboration with CCSP (Creation Center São Paulo) across men’s training, men’s athletics, women’s training and young athletes apparel and footwear, with sell-in results of around R$22 mio planned for 2018
- Responsible for sell-out and inventory monitoring to create action plans to steer the business in the market
Merchandising Coordinator Nike Sportswear
Nike Inc
São Paulo, SP
09.2011 - 05.2014
- In charge of apparel merchandising and collection planning for retail and wholesale
- Impacted the Nike Sportswear app business maintaining an average of 27% YOY growth
- Developed special locally relevant collections for Nike own retail with excellent sell-through results working together with the product creation team from WHQ USA
- Led a major segmentation transition maintaining the
expected growth for the category
Head Designer
Element Skateboards
São Paulo, SP
03.2008 - 05.2011
- Lifted sales performance during my tenure evenly across all categories and gender
- Established the brand as a leader in the streetwear/action sports industry in the Brazilian market
- Coordinated a full design team
- Responsible for product creation from concept to final product and handover to sales team (end to end)
- Introduction to merchandising of men's & women's apparel and accessories ranges
Education
Bachelor of Arts - Fashion Design
Faculdade De Artes Santa Marcelina
São Paulo, SP, Brazil 01.2003 - 12.2006
Nike Merchandising University
Nike
Portland, OR, USA 01.2012 - 06.2013
Product And Buying Management
Escola São Paulo
São Paulo, SP, Brazil 09.2014 - 12.2014
Strategic Brand Management
INSPER
São Paulo, SP, Brazil 08.2014 - 12.2014
Fashion Trend Research
Instituto Rio Moda
Rio De Janeiro 03.2015 - 03.2015
Fit To Lead
Adidas
São Paulo, SP, Brazil 09.2016 - 09.2016
Skills
Data Analysis Understanding
Interpersonal Communication
Process Management
Adaptability
Critical Thinking and Problem Solving
Timeline
Retail Merchandising Manager
Prada
08.2018 - Current
Fit To Lead
Adidas
09.2016 - 09.2016
Fashion Trend Research
Instituto Rio Moda
03.2015 - 03.2015
Manager CTC Training and Multiperformance Adidas
adidas
02.2015 - 07.2018
Product And Buying Management
Escola São Paulo
09.2014 - 12.2014
Strategic Brand Management
INSPER
08.2014 - 12.2014
Nike Merchandising University
Nike
01.2012 - 06.2013
Merchandising Coordinator Nike Sportswear
Nike Inc
09.2011 - 05.2014
Head Designer
Element Skateboards
03.2008 - 05.2011
Bachelor of Arts - Fashion Design
Faculdade De Artes Santa Marcelina
01.2003 - 12.2006