High-Performance Automobiles
Nathaniel Mirand
Digital Marketing
Gilbert,AZ
Summary
Proven skills in increasing customer engagement and business visibility in online searches through successful SEO approaches. Experienced in developing marketing initiatives, increasing business success and boost sales. Excellent leadership, analytical, organizational and decision-making abilities.
Overview
8
8
years of post-secondary education
24
24
years of professional experience
Work History
Co-Founder /Digital Marketing Specialist
EV Firearms
Mesa, AZ
03.2020 - 07.2020
- Established a brick and mortar retail gun store company from the ground up, outlined a comprehensive business plan and strategies to drive revenue growth and business development.
- Worked in partnership management environment with oversight of division level managers, operations, sales, finance, human resources, safety and compliance.
- Established, monitored and optimized all social media accounts, Google Webmaster Tools and Google Analytics.
- Created unique content for different digital media channels.
Co-Founder /Digital Marketing Specialist
RavenCrest Tactical
Mesa, AZ
02.2012 - 07.2020
- Established an industry leading tactical knife company from the ground up, focusing on digital marketing optimization and targeted trade show marketing.
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads via internal and external marketing campaigns and programs.
- Created or contributed to company brand messaging, customer events, promotional strategies and product commercialization.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Built and improved customer engagement plans.
- Planned and coordinated logistics and shipment of materials for attendees of trade shows.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Created organic, content-driven marketing campaigns, which resulted in front page Google search engine results.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Oversaw all aspects of product development and product sourcing that included finding and managing multiple international and US based manufacturers , sales management, sales team development, customer service, and public relations
Founder /Marketing Manager
Carbon Pens
Gilbert, AZ
09.2008 - 01.2020
- Founded and grew a successful high end carbon fiber writing pen company, facilitating continued growth and development
- Setup the LLC and all other corporate duties
- Created website and manages sales
- Identified and successfully achieved potential business opportunities to reach new markets and customers, generating revenue
- Cultivated and maintained relationships with both new and existing customers, ensuring satisfaction and retention
- Directed all phases of the sales lifecycle, from inception to closing
- Capitalized on industry and marketplace trends to strategize marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads via internal and external marketing campaigns and programs.
- Created company brand messaging, customer events, promotional strategies and product commercialization.
- Transformed corporate website and social media platforms to better engage customers and promote sales.
- Built and improved customer engagement plans
- Planned and coordinated logistics and shipment of materials for attendees of trade shows.
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Created organic, content-driven wordpress marketing campaigns, which resulted in front page Google search engine results.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
Business Developer / Dealer Relations
Evolution Motorsports
Tempe, AZ
07.2004 - 10.2008
- Collaborated with sales and marketing departments to support business objectives and client acquisition.
- Pitched ideas for business development to executive team and gave in-depth presentations to clients using effective public speaking skills.
- Scheduled promotional activities in accordance with available inventory and staff resources.
- Planned marketing initiatives and leveraged referral networks to promote business development.
- Reached out to potential customers via telephone, email and in-person inquiries.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Devised effective marketing, sales and other promotional initiatives.
- Worked with existing customers to increase purchases of products and services.
- Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
- Researched and identified opportunities for account growth, account penetration and market expansion.
Education
No Degree - Computer Science Engineering
Arizona State University
Tempe, AZ 05.1998 - 12.2003
No Degree - BSTM Bachelor of Science For Technical Management
Devry University
Mesa, AZ 01.2004 - 12.2005
Skills
Digital marketing
Marketing strategies
Web analytics
Campaign execution
Social media tools
Email marketing campaigns
Brand strategy
SEO
Strategic planning
Customer engagement
Accomplishments
- Completed “Stop the Bleed” course, given by the American College of Surgeons Committee on Trauma
- Appeared on Russ Cluff's "The Variable" podcast (01.26.21)
Interests
Luxury Watches
High-end Tactical Knives
Muay Thai
Timeline
Co-Founder /Digital Marketing Specialist
EV Firearms
03.2020 - 07.2020
Co-Founder /Digital Marketing Specialist
RavenCrest Tactical
02.2012 - 07.2020
Founder /Marketing Manager
Carbon Pens
09.2008 - 01.2020
Business Developer / Dealer Relations
Evolution Motorsports
07.2004 - 10.2008
No Degree - BSTM Bachelor of Science For Technical Management
Devry University
01.2004 - 12.2005
No Degree - Computer Science Engineering
Arizona State University
05.1998 - 12.2003