Nathaniel Ellis
Senior Media Manager
McDonough,GA
Summary
Nathaniel Ellis is a growth hacking practitioner, speaker, and writer who's tactical digital marketing expertise has supercharged the growth of multi-million dollar brands and startups alike. Utilizing a holistic approach to digital marketing that leverages many different digital marketing channels, including Search Engine Marketing, Pay-Per-Click, E-Commerce, Content Marketing, Email Marketing, Social Media Marketing, Automation, and much more, he has equipped brands with the means to elevate their inbound marketing strategies and increase their overall ROI through the strategic implementation of marketing and sales technology.
Overview
8
8
years of professional experience
Work History
Senior Media Manager
Response Mine Interactive
Atlanta, GA
02.2022 - Current
- Responsible for investing over $10 million in digital advertising spend per month, resulting in $100 million+ in revenue for clients such as Home Depot, Floor & Decor, Delta, Lexis Nexis Risk Solutions, Souvenaid, and more.
- Responsible for the daily campaign management and performance needs across assigned accounts (Paid Search, Shopping, YouTube, Pinterest, Facebook, Instagram).
- Ongoing paid search keyword development and evaluation.
- Conduct and review daily pacing checks, provide updates and communications for budget utilization, and required adjustments.
- Monitor and communicate weekly performance for account, campaign, and ad group, metrics and trends.
- Develop insights into performance and overall performance strategy.
- Identify performance outliers and provide recommended solutions to team leads.
- Share key insights or challenges with various team members and executive staff.
- Develop analytics to ensure automated performance reports reflect accurate data.
- Collaborate with account and media leads on development of testing opportunities.
- Set up, launch and monitor testing initiatives.
- Ensures solid QA process around implementation.
- Communicate updates and own all regular performance check-in.
- Participate on internal and client calls.
- Keep pace with industry trends and share out developments.
Collegiate Adjunct Instructor - Digital Marketing
Thrive DX
Miami, FL
02.2022 - Current
- Successfully taught digital marketing courses at the University of Miami, New Jersey Institute of Technology, Kansas State, Cal Sate Long Beach and many more.
- Created and implemented course agendas, lesson plans and activities to successfully meet course objectives.
- Improved student performance by defining clear goals and communicating performance metrics.
- Consistently communicated with students to acknowledge and reward positive strides and discuss areas of improvement.
- Examined and graded assignments and assessments to report grades to appropriate personnel.
- Used lectures, discussions and demonstrations to increase learning and classroom success.
- Created unique, student-centered lesson plans and assignments for each class to promote maximum learning and knowledge retention.
- Attended meetings and workshops to refine and enhance instructional skills.
Advisory Board Member
Florida International University, FIU
Miami, FL
10.2022 - Current
- High level marketing industry professional (with expertise in creative, marketing and branding strategy, digital, advertising, media, social, sales, PR, etc.) serving as Master of Science in Marketing Advisory Board counsel.
- Engaging with and mentoring students on career readiness; facilitating internship and permanent employment opportunities.
- Promoting the program locally, nationally, and internationally by serving as a speaker for Master of Science in Marketing Events.
- Providing counsel on the program, including skill set review (critical KSAs needed to produce work-ready graduates).
- Helping with alum relations.
- Engaging with or volunteering at the Master of Science in Marketing conference.
Associate Director of Digital Marketing
Thrive DX
Miami, FL
08.2019 - 02.2022
- Develop the vision and goals for the course content roadmap that maps to learning paths and certification.
- Stay abreast of market trends in EdTech specific to digital marketing knowledge, as well as our products updates and translate these insights into course product descriptions that will enhance product adoption.
- Track and evaluate health of the course portfolio and provide suggestions to the curriculum team on content gaps and improvement that will drive course completion.
- Perform competitive analysis and recommend best practices in course structure, content, and assessment for certification to ensure learners are getting the best experience.
- Manage a team of 8 curriculum engineers and content teams to cross-reference data to relevant courses to deliver a unified learning experience.
- Participate in quarterly planning sessions to define initiatives, resolve content dependencies and perform data- driven prioritization in a cross functional team.
- Partner with the Program and Marketing team to ensure successful course launches and sunset strategy.
- Establish and build relationships with departments and teams across the organization, including Curriculum, Implementation, Technology, Production, Operations, Customer Support, Sales, Marketing, and Finance.
- Successfully organized and developed the initial road map as well as over 200 hours of course content for the digital marketing curriculum.
- Created solution-based execution plans to achieve business goals based on analytics and internal reporting data.
- Mentored employees on industry best practices and job-specific marketing tasks to support quality deliverables.
Digital Marketing Manager
Beycome
Miami, FL
04.2019 - 01.2020
- Using analytical and data-driven digital marketing methods, increased company revenue by over 200% within first two months
- Responsible for the creation, optimization, growth, maintenance and monetization of the overall multi-platform search engine and digital marketing strategies
- Design and implementation of objective driven, and analytically supported search engine marketing and email marketing campaigns
- Creation of marketing automation strategies which increased overall productivity by 20%
- Creation and ownership of monthly marketing budget of over $300,000 to ensure channel optimization, resource allocation, risk identification and potential new business opportunities
- Through detailed analytical testing, paid campaigns were high performing with CTRs over 15%
- Increased company brand awareness, product consideration and purchase intent while decreasing company CPA by over 50%
- Working closely with and managed various internal teams (developers, SEO, etc.)
- Collaborating with internal teams to create landing pages and optimize the overall user experience
- Leading website customer journey funnel redesign that increased web leads by 46%.
Search Engine Marketing Specialist
Vohra Wound Physicians
Miramar, FL
02.2018 - 04.2019
- Conducted Search Marketing Audit and continuous analysis of SEM efforts to ensure optimal marketing ROI
- Developed, executed, and managed lead generation campaigns through Google, Facebook, LinkedIn,
- Glassdoor, Indeed and more which raised overall marketing efficacy by 37%
- Collaborated with marketing team and lead marketing agencies to develop digital marketing creatives and content for company marketing initiatives
- Managed budget of over $30,000 per month and created the most optimal combination of ad spend across all digital networks
- Created analytical systems to measure, track and analyze the costumer journey
- Advisor on SEM and content promotion to business leaders in order to develop areas of opportunity, investment, promotion and activity.
Marketing Manager
Ambassador Financial Services Inc
Delray Beach, FL
08.2017 - 02.2018
- Initiated and completed the re-branding for the organization which included the creation new logo, website, and marketing collateral/blog content direction
- Delivered a 57% increase in leads through an integrated inbound marketing strategy leveraging social media, email and content marketing
- Established managed and updated CRM Salesforce Database, assisting in driving sales 35% through efficiency, automation and organized task management
- Pursued cold, warm, and qualified leads, scheduled and coordinated showings, and closed real-estate deals.
Marketing Manager
Automotive Consultants of Hollywood
Boca Raton, FL
05.2017 - 02.2018
- Managed and optimized the creation of search, display and mobile advertising campaigns, including writing and testing ad copy through series of a/b and multivariate testing
- These efforts continuously yield positive
- ROI results of up to 120% over prior results
- Develop and maintain the current company WordPress website, updating regularly with relevant and actionable content
- Developed SEO and SEM, writing site copy, blog posts, email marketing, and promotional content
- Conceptualize, develop and manage traditional and digital content campaign, and weighed success through rigorous data analysis
- Established strong e-commerce presence over international Chinese markets from the ground up on Alibaba, the world's biggest online ecommerce company
- Assisted with desktop, software, and employee account set-up and maintenance in addition to trouble shooting and the strengthening of company computer network and security.
Marketing & Logistics Coordinator
Tropic Ocean Airways
Fort Lauderdale, FL
10.2016 - 08.2017
- Worked directly in marketing negotiations with key high-profile luxury Caribbean resorts, such as Star Island and Atlantis, as well as Casamigos Tequila and secured/fulfilled contractual obligations
- Facilitated print and digital marketing strategy, overseeing all marketing outreach including brochures, fliers billboards, banners, radio, social media and search
- Established a strong social media presence across Facebook, Twitter, Instagram, YouTube and other key sites, yielding thousands of followers over the course of just a few months utilizing an inclusive customer-centric inbound marketing strategy
- This led to higher brand recognition and an 10% increase in flight charters booked
- Organized the safe, efficient, and timely storage and distribution of goods throughout the Caribbean Resorts from the Fort Lauderdale Airport,
- Planned and directed various large-scale events with more than 200 guests in attendance.
Informational Technology Intern
City Hall of West Palm Beach
West Palm Beach, FL
12.2014 - 01.2015
- Troubleshot desktop computers, printers, monitors, telephones, radios, mobile devices, software and applications
- Maintained the network system for the effective completion of city hall tasks and information security.
Education
Master of Science - Data Science
Penn State University
State College, PA 05.2001 -
Master of Science - Marketing
Florida International University
Miami, FLBachelor of Business Administration - Marketing
Florida International University
Miami, FLSkills
8 Google Ad Certifications – AdWords, Shopping, Analytics, Display, Search, Video, Mobile, Measurement6 HubSpot Certifications – Content Marketing, Email Marketing, Growth Driven Design, Inbound Marketing9 Salesforce Trailhead BadgesSales Fundamentals CertificationHootsuite Social Media CertificationProficiency in Marketing Analyses, Analytics, Market Research and Commercial AwarenessIllustrator, InDesign, and Photoshop
WordPress
E-Commerce
Programmatic AdvertisingGoogle AnalyticsGoogle AdsSEM RushMOZHubSpotMailchimpCanvaMarketoMicrosoft AdvertisingFacebook AdvertisingGetResponseAdRollUnBounceHot JarAdobeJiraHootsuiteRPythonHTML CSSPower BI
Domo
Excel
Timeline
Advisory Board Member
Florida International University, FIU
10.2022 - Current
Senior Media Manager
Response Mine Interactive
02.2022 - Current
Collegiate Adjunct Instructor - Digital Marketing
Thrive DX
02.2022 - Current
Associate Director of Digital Marketing
Thrive DX
08.2019 - 02.2022
Digital Marketing Manager
Beycome
04.2019 - 01.2020
Search Engine Marketing Specialist
Vohra Wound Physicians
02.2018 - 04.2019
Marketing Manager
Ambassador Financial Services Inc
08.2017 - 02.2018
Marketing Manager
Automotive Consultants of Hollywood
05.2017 - 02.2018
Marketing & Logistics Coordinator
Tropic Ocean Airways
10.2016 - 08.2017
Informational Technology Intern
City Hall of West Palm Beach
12.2014 - 01.2015
Master of Science - Data Science
Penn State University
05.2001 -
Master of Science - Marketing
Florida International University
Bachelor of Business Administration - Marketing
Florida International University