Nayeli Arroyo
Lansing,MI
Summary
Dynamic sports management professional with extensive experience in event operations, corporate sponsorships, and community programming. Proven success in securing strategic partnerships and overseeing logistics for large-scale events, ensuring seamless execution and exceptional participant experiences. Skilled in fostering high-volume customer engagement and leading diverse teams to achieve organizational goals. Committed to leveraging a comprehensive understanding of the sports business landscape to drive growth and innovation within a professional sports or athletic administration setting.
Overview
3
3
years of professional experience
Work History
Guest Experience Specialist
TOCA Football
Wixom, MI
05.2026 - Current
- Enhanced guest satisfaction by delivering comprehensive assistance with program inquiries and day-to-day operations.
- Guide new and returning members through registration for private training sessions, classes, leagues, and membership packages while ensuring an accurate onboarding process.
- Streamlined booking processes for coaches and guests by effectively managing schedules and organizing field rental systems.
- Process memberships, program registrations, waivers, and payments while maintaining accurate customer records and account information.
- Maintain a clean, organized, and game-ready facility while supporting operational tasks that contribute to an efficient daily workflow.
- Assist with promotional events, member engagement initiatives, and community outreach to increase participation and strengthen customer relationships.
Matchday Staff
Detroit City Football Club (DCFC)
Hamtramck, MI
03.2026 - Current
- Game Day Operations & Event Execution: Assist in the setup, execution, and breakdown of matchday operations, including stadium areas such as sponsor activations, merchandise stations, and fan engagement zones, executing a seamless live event experience.
- Fan Experience & Guest Services: Deliver high-quality customer service by assisting fans with seating, ticketing, and general inquiries, ensuring a welcoming and inclusive matchday environment.
- Event Operations Assistance: Support core matchday functions by working in high-traffic areas and helping maintain organized crowd flow throughout events.
- Team Collaboration & Reliability: Work collaboratively with matchday staff and operations teams to execute responsibilities efficiently in a fast-paced live event environment.
- Adaptability in Live Settings: Responds to real-time needs during matches, stepping into different roles as needed while maintaining professionalism and strong communication.
Parks and Recreation Specialist
Meridian Township Parks & Recreation Department
Okemos, MI
06.2025 - Current
- Sponsorship Development & Community Partnerships: Led outreach initiatives with local businesses and community partners to secure financial support and in-kind donations, helping offset program costs and expand access to township recreation initiatives.
- Event & Program Operations Management: Coordinated end-to-end logistics for township programs and special events, including vendor communication, site layout planning, equipment setup, and on-site registration, supporting programs serving 100+ community participants.
- Marketing, Outreach & Brand Representation: Championed community engagement efforts through digital marketing, promotional materials, and public-facing communications to increase program visibility, participation rates, and resident engagement.
- Program Planning & Development: Collaborated with department leadership to assist in the design, implementation, and evaluation of recreation programs tailored to diverse age groups, interests, and community demographics.
- Cross-Functional Collaboration & Professional Support: Worked closely with full-time staff across recreation, facilities, and administration to ensure smooth program execution while gaining hands-on experience in municipal operations and public service delivery.
- Organizational & Administrative Support: Assisted with scheduling, documentation, and operational planning to support department efficiency and maintain high-quality community programming.
Key Holder and Sales Associate
Sally Beauty
Lansing, MI
05.2023 - 01.2026
- Customer Experience & Sales Excellence: Delivered elevated, service-driven interactions by professionally welcoming guests, assessing customer needs, and recommending appropriate products to enhance satisfaction, retention, and sales performance.
- Store Leadership & Key Holder Operations: Entrusted with full store opening and closing responsibilities, including advanced cash reconciliation, register audits, night deposits, and preparation for next-day operations.
- Inventory Management & Merchandising: Managed merchandise receiving, organization, stocking, and sales floor presentation to ensure inventory accuracy, optimize stock levels, and support efficient store operations.
- Team Training & Development: Onboarded, trained, and mentored new associates by modeling best-in-class customer service, providing operational guidance, and delivering constructive peer feedback to support consistent team performance.
Education
Bachelor of Applied Arts - Sports Management
Central Michigan University
Mount Pleasant, MI12-2025
High School Diploma - undefined
Eastern High School
Lansing, MI06-2020
Skills
- 6 Years of Customer Service
- Effective Communicator
- Problem solving
- Event planning
- Partnership development
- Phone etiquette
- Program planning
- Effective multitasking
- Works well individually
- Team player
- Community engagement
- Inventory management
- Youth engagement
- Equipment management
- Recreation management
- Sponsorship activation
Websites
Timeline
Guest Experience Specialist
TOCA Football
05.2026 - Current
Matchday Staff
Detroit City Football Club (DCFC)
03.2026 - Current
Parks and Recreation Specialist
Meridian Township Parks & Recreation Department
06.2025 - Current
Key Holder and Sales Associate
Sally Beauty
05.2023 - 01.2026
High School Diploma - undefined
Eastern High School
Bachelor of Applied Arts - Sports Management
Central Michigan University