Naylea Camarena
El Paso,TX
Summary
Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills. Flexes easily with new information and branding changes to consistently exceed targets for engagement, acquisition and retention.
Overview
8
8
years of professional experience
Work History
Social Media Strategist
Novatech Marketing & IT Solutions
06.2023 - Current
- Implemented social listening tools to monitor brand sentiment, addressing customer feedback promptly and professionally.
- Analyzed performance metrics, refining strategy based on data-driven insights.
- Collaborated with cross-functional teams to align social media initiatives with marketing objectives.
- Optimized website content and images to improve search engine rankings.
- Created customized marketing materials to increase product awareness.
Head Bartender
The Shack Wings And Brews
02.2019 - Current
- Built customer relationships and had them return for daily shifts
- Increased Sales
- Maintained a Friendly Personality
- Engage in conversations with customers
- Maintained a clean and organized workspace, adhering to strict hygiene standards for the health and safety of customers.
- Reviewed and updated safety protocols, ensuring staff were well-versed in emergency response procedures and first aid techniques.
- Managed bar inventory, restocked supplies and placed orders for spirits, beer, wines, and mixers.
- Created attractive bar displays by strategically arranging bottles and glasses.
Waitress Trainer
Clasico Kitchen Bar
01.2018 - 02.2019
- Maintained Customer Relationships
- Maintained a clean work environment
- Team Leader
- Highly Interacted with Coworkers
- Instructed servers on proper techniques for taking orders, serving food and provided customer service tips.
- Developed job-specific competencies and performance standards.
- Taught servers to memorize menu ingredients and provide information on preparation methods.
- Trained new team members on restaurant procedures, menu items, and performance strategies.
Cashier
Taco Bell
09.2016 - 01.2018
- Developed Customer Service Skills
- Maintained a Clean Work Environment
- Counted money in cash drawers at beginning and end of shifts to maintain accuracy.
- Addressed customer needs and made product recommendations to increase sales.
- Ensured compliance with company policies and procedures while processing transactions efficiently.
Education
Bachelor of Arts - Marketing With Focus in Digital Marketing
American Public University System
Charles Town, WV05.2024
Bachelor of Arts - Business
El Paso Community College
El Paso, TX05.2023
High School Diploma -
J.M Hanks Highschool
El Paso, United States05.2018
Skills
- Google Analytics understanding
- Generating Brand Awareness
- Task Prioritization
- Affiliate Program Marketing
- Friendly
- Branding Campaigns
- Adaptability
- Social Media Engagement
- Content and digital asset management
- Professionalism
- Online marketing strategies
- Professional Demeanor
- Attention to Detail
Languages
Spanish
Native or Bilingual
Timeline
Social Media Strategist
Novatech Marketing & IT Solutions
06.2023 - Current
Head Bartender
The Shack Wings And Brews
02.2019 - Current
Waitress Trainer
Clasico Kitchen Bar
01.2018 - 02.2019
Cashier
Taco Bell
09.2016 - 01.2018
Bachelor of Arts - Marketing With Focus in Digital Marketing
American Public University System
Bachelor of Arts - Business
El Paso Community College
High School Diploma -
J.M Hanks Highschool
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