Neely Heizer
Fort Worth
Summary
Dynamic leader with over 20 years of diverse experience across field and headquarters roles. Demonstrates strong sales leadership in various environments, excels at conceptualizing solutions, and effectively leads through ambiguous business circumstances. Possesses a wealth of experience across multiple business units within Pfizer, with a focus on fostering a unified Pfizer culture. Passionate about developing organizational culture, inspiring, and leading others. Committed to enabling the business and aligning with strategic business priorities to drive results and patient success.
Overview
21
21
years of professional experience
1
1
Certification
Work History
Director, Commercial Leadership Development Training GCET
PFIZER GLOBAL PHARMACEUTICALS
10.2024 - Current
- Leadership Development Certified
- GROW, SLII (Situational Leadership) and DiSC certified facilitator
- RBD Advisory Board Lead – collaborated with sales leaders across commercial organizations to ensure ABM development needs are met and curriculum is relevant and robust
- ABM Role Based Curriculum Lead – directed RBC Workstream at GCET to create effective learning paths for new ABMs
- ABM Development Content Curation and Creation- led work to curate content for ABM development, retire outdated curriculum, and create new learning paths to enhance the engagement and leadership skills of ABMs across the organization
Director, Sales Enablement Lead, Vaccines
PFIZER GLOBAL PHARMACEUTICALS
04.2021 - Current
- ABM Coaching and Leader Development Program Lead – established and led the first Vaccines leadership development program to elevate and evolve engagement and leadership skills for ABMs, VADs, RPBM and RBDs
- CAPS Sales Model Lead – conceptualized and developed first customer engagement approach for Vaccines; led national roll-out, execution and ongoing sustainment of model to involve all functions within Vaccines
- Competitive Readiness Lead for Sales - led Prevnar 20 Pediatric operational launch plans & ensured successful roll out; partnered with brand teams to develop internal, supplemental training for sales, AM and RPT customer-facing colleagues to prepare for upcoming competitive launches
- Vaccines Academy PMO Lead – partnered with brand teams to conceptualize, develop, and execute supplemental CFC training; owned partnership with external venders on developing training and pulling through full execution, to include GCMA, brand legal and RC as needed
- National Sales Meeting and Prevnar 20 Pediatric Launch Lead – responsible for developing and finalizing ELT, VP of Sales and brand presentations, worked across functional areas to establish meeting priorities
- Premier Award Trip PMO Lead – led workstream to redesign Premier Award Trip working with ELT members across business units to evaluate policies, streamline award trips, nomination process and establish governance
- 2024 Op Plan Captain – established 2024 financial budget for Vaccines, incorporating business and brand needs and working across functional areas to ensure appropriate division of funds
- Transformation/BM 3.3 Execution – partnered with Vaccines Transformation Lead to execute BM 3.3 transformation; led transformation initiatives in the absence of a TL for vaccines.
Senior Manager HCP Marketing Secondment, Prevnar 20 Pediatric
PFIZER GLOBAL PHARMACEUTICALS
08.2023 - 12.2023
- National Congress Lead – led Pediatric brand team competitive strategy and conference exhibition development for multiple national congress meetings, including AAP
- Maximized customer reach by developing HCP support materials to include: 7 Double Down videos within the first Pediatric video series, the first fragmented RTE to improve ease of use for customer facing colleagues, and a CFC resource tactical grid
- National Sales Meeting Portfolio Workshop lead for Prevnar 20 Pediatric – worked cross brands to develop and lead national portfolio strategy
- HCP Tactical Plan coordinator – partnered with Pediatric HCP Tactical Plan Lead to develop financial budget for 2025
District Business Manager, Vaccines
PFIZER GLOBAL PHARMACEUTICALS
08.2016 - 04.2021
- Developed and drove Prevnar13, Adult and Pediatric, and Trumenba strategy for Fort Worth District
- Territory Manager Development – Successfully developed 5 Territory Managers for promotions within Vaccines, Oncology and Institutional Sales
- Virtual Excellence Project member and one of 4 DBM Leads for Vaccine Organization (2020) - Developed workshop and playbook for excelling in coaching and selling virtually. Co-facilitated launch workshops to CFC leaders within organization. Resulted in CFCs having a vessel to include all virtual resources, trainings and best practices in one location, as well as assisting CFC leaders in profounder coaching.
- Competitive Readiness core team and DBM lead (2019-2020) – Assisted in development of competitive readiness waves, reviewed and assisted in edit of Vaccine Academy content for each wave. Co-facilitated launch of each wave to leaders and CFCs. Resulted in field force knowledge growth of 8% (3% higher than goal) and the equivalent of 5 full days of additional training to better prepare CFCs for upcoming competitive space.
- Reminder Recall National Rollout Team (2020) – Developed content for new Reminder Recall training. Co-facilitated launch training to Vaccine leaders. Participated in pod-cast recording of training to be reviewed on Vaccine Academy. Resulted in a more streamlined approach to key initiatives for each brand.
- Project Up Central Leadership Lead – Developed strategy for launch. Assisted RBD, enablement and strategy colleagues with launching Project Up to CFC Leaders and CFCs. Resulted in smooth transition and mindset shift on unleashing the power of our people for other leaders as well as CFCs in Central Region.
- DBM Council Member (2018, 2019)
- Trumenba brand team DBM lead – assisted in content development for POA and new CFC resources
- Peer Leadership Award – conceptualized, developed, and launched Regional Peer Leadership Award
Sr. Manager, Business Operations
PFIZER GLOBAL PHARMACEUTICALS
05.2012 - 08.2016
- Proactively assessed impact of HQ and/or area changes to RBU and state processes & initiatives, while providing solutions to predicted and present field hurdles
- Awarded HQ Premier, 2015
- Operationally Supported 2 RBDs, 3 RMs, & 30 DBMs
- Global Innovative Product Operations Lead for the following cross-functional areas:
- Lyrica Brand IPT Member – Collaborated with Lyrica Brand team to launch new content for POAs, participated in POA planning sessions, RC approval process and content development
- National OM Touch Project Lead – Effectively launched OM Touch to GIP organization. Worked cross-functionally and cross BU to develop content and strategy for a successful launch.
- Vacancy Management – Managed BU vacancy during redeployment
- Eliquis Launch – Successfully managed product launch for South Cluster 2 region
- National Cluster 1 POA - Project Manager, 2013
Therapeutic Specialty Representative
PFIZER GLOBAL PHARMACEUTICALS
04.2007 - 01.2012
- Therapeutic focus on specialist within Neurosurgery, Neurology, Orthopedic Surgery and Pain Management
- Launched Lyrica for Fibromyalgia Indication; won competitive launch contest
- Finished #1 of 95 in area 2007, 2008
- Finished top 15% in area 2009, 2010, 2011
Professional Healthcare Representative
PFIZER GLOBAL PHARMACEUTICALS
05.2004 - 03.2007
- Established and expanded sales for Aricept, Relpax, Zoloft and Neurontin in South Dallas.
- 2006 Year End – Ranked top 10%
- Exceeded overall sales expectations each year
Education
Bachelor of Science - Biology
University of Texas at Arlington
Skills
- Leadership development and coaching
- Influence with or without authority
- Market learning agility
- Matrix leadership
- Stakeholder engagement
- Sales enablement
- Project management
- Healthcare professional advocacy
Certification
- Situational Leadership
- GROW
- DiSC
Timeline
Director, Commercial Leadership Development Training GCET
PFIZER GLOBAL PHARMACEUTICALS
10.2024 - Current
Senior Manager HCP Marketing Secondment, Prevnar 20 Pediatric
PFIZER GLOBAL PHARMACEUTICALS
08.2023 - 12.2023
Director, Sales Enablement Lead, Vaccines
PFIZER GLOBAL PHARMACEUTICALS
04.2021 - Current
District Business Manager, Vaccines
PFIZER GLOBAL PHARMACEUTICALS
08.2016 - 04.2021
Sr. Manager, Business Operations
PFIZER GLOBAL PHARMACEUTICALS
05.2012 - 08.2016
Therapeutic Specialty Representative
PFIZER GLOBAL PHARMACEUTICALS
04.2007 - 01.2012
Professional Healthcare Representative
PFIZER GLOBAL PHARMACEUTICALS
05.2004 - 03.2007
Bachelor of Science - Biology
University of Texas at Arlington
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