Hi, I’m
Neha Verma
Fort Lauderdale,FL
Summary
Dynamic Head of Marketing with a track record of driving B2B growth through innovative strategies. Achieved 200% sales growth in Latin America and increased web traffic by 58% through targeted campaigns. Known for translating complex products into market value while fostering collaboration across technical and commercial teams.
Overview
18
years of professional experience
Work History
Sekisui Specialty Chemicals
Senior Marketing Communications Manager
06.2013 - 04.2026
Job overview
- Reporting to the Director of New Business Development, I led all marketing efforts for the company globally.
- Managed 2-phased personal care brand launch, executing global trademarking, brand development, dedicated website, print materials, technical talks tour, trade show schedule, and domestic distribution plan in the first phase.
- Second phase added global distribution plan, sample kit creation, distributor sales tools, and training in Latin America. Latin American distributor sales increased by 200%, surpassing total US sales after training.
- Executed lead generation strategies, resulting in increased client inquiries and engagement.
- Strengthened corporate partnerships, enhancing collaboration and opportunities for mutual growth.
- Managed paid advertising campaigns for brand visibility.
- Directed brand management efforts for consistency.
- Coordinated participation in industry trade shows.
- Led content creation utilizing a cross-functional team of scientists, engineers, graphic designers, and marketers.
- Developed and maintained product website content.
- Managed social media platforms for brand awareness.
- Curated content for marketing and branding purposes.
- SEO efforts providing site traffic increases of 105% from 2024 to 2025
- Increased LinkedIn followers by 32% and traffic to website 26% in 2025
- Oversaw operations of e-commerce site.
- Provided sales support through training and resources.
- Contributed to AI guidance board initiatives.
- Advocated for effective CRM usage within organization.
- 12% increase in click-through traffic from ChatGPT in 1Q 2026 as a result of targeted content creation.
- Application verticals: Paper and Ink, Adhesives, Oilfield, Buildings and Construction, Agriculture, Emulsion Polymerization, Specialty Applications, Mobility, Films and Flexible Packaging, Textiles, and Daily Goods
Carillon Financial Corporation
Marketing Director
01.2011 - 01.2013
Job overview
- Returned to the company in 2011 as Marketing Director of a newly created marketing team after previously serving as Marketing Strategist in 2007.
- Launched geographically targeted lead generation campaigns via print mail, emails, and trade show interaction, contributing 27% of total company profits in 2012.
- Implemented pre-trade show brand awareness protocol resulting in 54% higher traffic to booth and doubling number of leads.
- Created regular blogs, social media updates, and ad placements increasing web traffic to site 58%.
- Spearheaded company's first lead generation webinars, personally conducting several.
- Managed team of 3 marketing and PR employees, achieving lead generation and PR goals.
- Company manufactures ERP software for SMB space.
Cima Solutions Group
Field Marketing Representative
01.2008 - 01.2009
Job overview
- Planned and executed lead generation luncheons and dinners for 15 to 400 attendees, utilizing print, email, and phone campaigns.
- Secured and managed IBM Partner funding for events and advertisements.
- Supported sales team through various marketing activities.
- Company is an IBM partner, reselling IBM hardware/software.
Education
University of Miami
AI and Analytics for Strategic Marketing
University Overview
Red McCombs School of Business
Marketing and Supply Chain BBA
University Overview
Skills
- Digital marketing
- Brand strategy
- Lead acquisition
- Content creation
- CRM management
- Stakeholder management
- Cross-functional collaboration
- Google Analytics
- Google AdWords
- LinkedIn Ad
- Hootsuite
- Website administration
- Trade show management
- Adobe Illustrator
- Budgeting and allocation
Affiliations
Affiliations
South Florida Interactive Marketing AssociationTimeline
Senior Marketing Communications Manager
Sekisui Specialty Chemicals
06.2013 - 04.2026
Marketing Director
Carillon Financial Corporation
01.2011 - 01.2013
Field Marketing Representative
Cima Solutions Group
01.2008 - 01.2009
University of Miami
AI and Analytics for Strategic Marketing
Red McCombs School of Business
Marketing and Supply Chain BBA