Hi, I’m
Neha Verma
Marketing Leader
Fort Lauderdale,FL
Summary
Dynamic Head of Marketing with a track record of driving B2B growth through innovative strategies. Achieved 200% sales growth in Latin America and increased web traffic by 58% through targeted campaigns. Known for translating complex products into market value while fostering collaboration across technical and commercial teams.
Overview
19
years of professional experience
4
years of post-secondary education
Work History
Sekisui Specialty Chemicals
Senior Marketing Communications Manager
06.2013 - 04.2026
Job overview
- Reporting to the Director of New Business Development, I led all marketing efforts for the company globally.
- Managed 2-phased personal care brand launch, executing global trademarking, brand development, dedicated website, print materials, technical talks tour, trade show schedule, and domestic distribution plan in the first phase.
- Second phase added global distribution plan, sample kit creation, distributor sales tools, and training in Latin America. Latin American distributor sales increased by 200%, surpassing total US sales after training.
- Executed lead generation strategies, resulting in increased client inquiries and engagement.
- Strengthened corporate partnerships, enhancing collaboration and opportunities for mutual growth.
- Managed paid advertising campaigns for brand visibility.
- Directed brand management efforts for consistency.
- Coordinated participation in industry trade shows.
- Led content creation utilizing a cross-functional team of scientists, engineers, graphic designers, and marketers.
- Developed and maintained product website content.
- Managed social media platforms for brand awareness.
- Curated content for marketing and branding purposes.
- SEO efforts providing site traffic increases of 105% from 2024 to 2025
- Increased LinkedIn followers by 32% and traffic to website 26% in 2025
- Oversaw operations of e-commerce site.
- Provided sales support through training and resources.
- Contributed to AI guidance board initiatives.
- Advocated for effective CRM usage within organization.
- 12% increase in click-through traffic from ChatGPT in 1Q 2026 as a result of targeted content creation.
- Application verticals: Paper and Ink, Adhesives, Oilfield, Buildings and Construction, Agriculture, Emulsion Polymerization, Specialty Applications, Mobility, Films and Flexible Packaging, Textiles, and Daily Goods
Carillon Financial Corporation
Marketing Director
01.2011 - 01.2013
Job overview
- Returned to the company in 2011 as Marketing Director of a newly created marketing team after previously serving as Marketing Strategist in 2007.
- Launched geographically targeted lead generation campaigns via print mail, emails, and trade show interaction, contributing 27% of total company profits in 2012.
- Implemented pre-trade show brand awareness protocol resulting in 54% higher traffic to booth and doubling number of leads.
- Created regular blogs, social media updates, and ad placements increasing web traffic to site 58%.
- Spearheaded company's first lead generation webinars, personally conducting several.
- Managed team of 3 marketing and PR employees, achieving lead generation and PR goals.
- Company manufactures ERP software for SMB space.
Cima Solutions Group
Field Marketing Representative
01.2008 - 01.2009
Job overview
- Planned and executed lead generation luncheons and dinners for 15 to 400 attendees, utilizing print, email, and phone campaigns.
- Secured and managed IBM Partner funding for events and advertisements.
- Supported sales team through various marketing activities.
- Company is an IBM partner, reselling IBM hardware/software.
Carillon Financials Corporation
Marketing Representative
05.2007 - 05.2008
Job overview
Education
University of Miami
AI and Analytics for Strategic Marketing
01.2025 - 05.2025
University Overview
Red McCombs School of Business
Marketing and Supply Chain BBA
08.2003 - 05.2007
University Overview
Skills
- Digital marketing
- Brand strategy
- Lead acquisition
- Content creation
- CRM management
- Stakeholder management
- Cross-functional collaboration
- Google Analytics
- Google AdWords
- LinkedIn Ad
- Hootsuite
- Website administration
- Trade show management
- Adobe Illustrator
- Budgeting and allocation
Affiliations
Affiliations
South Florida Interactive Marketing AssociationTimeline
University of Miami
AI and Analytics for Strategic Marketing
01.2025 - 05.2025
Senior Marketing Communications Manager
Sekisui Specialty Chemicals
06.2013 - 04.2026
Marketing Director
Carillon Financial Corporation
01.2011 - 01.2013
Field Marketing Representative
Cima Solutions Group
01.2008 - 01.2009
Marketing Representative
Carillon Financials Corporation
05.2007 - 05.2008
Red McCombs School of Business
Marketing and Supply Chain BBA
08.2003 - 05.2007