Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Nelida Rivera-Gauthier

Colleyville,TX

Summary

Experienced sales leader with a proven track record of building successful sales teams in various therapeutic areas including Oncology/Hematology, Immunology, CV, Diabetes and Rare Disease. Recognized for outstanding performance and receiving multiple awards, including Top Performer Award for 2 launch brands and nomination for High Performing Diverse Leader Program. Successfully led a sales team through the challenges of Covid.

Overview

28
28
years of professional experience

Work History

Immunology GI Regional Business Director

Bristol Myers Squibb
01.2021 - Current
  • Built the 1st GI Sales Team to launch Zeposia for Ulcerative Colitis in the West and Central U.S.
  • Develop region vision, mission, and business priorities aligned to drive revenue. Earned Top Sales Performance Award 1st year of launch
  • Collaborate with field matrix partners to align on priorities, synergies, opportunities, and solutions
  • Work closely with internal stakeholders in marketing, patient assistance support services, training, and operations to identify opportunities to strengthen and refine strategy in the respective strategic areas to drive impact.
  • Drive a culture focused on development and empowering teams to work together to win. Four leaders and five representatives earned promotions.
  • Sales Leadership Society leads an elite sales team, limited to 10% of the sales force. In this role, I am responsible for building the team strategy.
  • Sales Lead for Incentive Compensation.

CV/Met Region Business Director

Bristol Myers Squibb
01.2011 - 01.2021
  • Led a sales team consisting of ten 1st Line Leaders and 100+ Territory Business Managers promoting Eliquis, Farxiga, Onglyza, and Bydureon to cardiologists, endocrinologists, and internal medicine. The team consisted of dedicated hospital and retail team.
  • Developed a Regional Business Plan, including Key Account Plans, aligned with the Business Unit's overall strategy. For the launch of Farxiga, finished #1 in the Nation.
  • Recruited and developed key talent plans that led to more than 20 individuals earning promotions.
  • Collaborated with matrix and cross-functional teams to develop innovative solutions to achieve divisional and regional business priorities.
  • Lead roles within the division included Training, Patient Assistance and Support Services lead, and Operation.

Associate Director, Oncology Product Specialist

Bristol Myers Squibb
02.2009 - 06.2011
  • Shaped the vision and strategy of the first Oncology Specialist Program, a national sales team of 23 Leukemia Specialists in key MSAs, differentiated from the broad sales force.
  • The success of the first program led to the creation of the Melanoma Specialist Program for the launch of Yervoy.
  • Aligned with Senior Leadership across functional areas on key decisions that would continue to shape the program.
  • These areas included HR, Finance, Sales, Marketing, Medical, Promotional Compliance, Legal, Sales Training, Operations, and Incentive Compensation.
  • Developed the marketing deployment and resource strategy, along with the high-stakes training strategy, to align with the program vision.

Executive District Business Manager

Bristol Myers Squibb
01.1997 - 01.2009
  • Led districts of 8-12 sales representatives in New England and NY, responsible for the promotion of chemotherapy and biologic therapy to oncologists and hematologists, consistently demonstrating strong sales performance.
  • Earned Top Sales Performance Awards

Education

B.S. - Marketing, Concentration in Fine Arts

Fairfield University
Fairfield, CT

Skills

  • Leading and Building Teams
  • Strategic Planning
  • Talent Developer
  • Problem Solving/Innovation
  • Teamwork and Collaboration
  • Creating strong team Culture

Accomplishments

  • 5 Top Performance Awards
  • Marketing Distinction Award 2x
  • Marketing Tour of Duty
  • Oncology Advocacy Tour of Duty
  • Selected to participate in a High Achiever Leadership Track

Timeline

Immunology GI Regional Business Director

Bristol Myers Squibb
01.2021 - Current

CV/Met Region Business Director

Bristol Myers Squibb
01.2011 - 01.2021

Associate Director, Oncology Product Specialist

Bristol Myers Squibb
02.2009 - 06.2011

Executive District Business Manager

Bristol Myers Squibb
01.1997 - 01.2009

B.S. - Marketing, Concentration in Fine Arts

Fairfield University

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Nelida Rivera-Gauthier